^{At Kulfi Collective, we are a diverse team of storytellers, technologists, and cultural enthusiasts who believe in the power of content to shape minds and inspire change. We are on a mission to create original and branded content that resonates with Gen Y and Gen Z audiences, merging authentic narratives with cutting-edge digital experiences.}

What are we looking for

Title: Lead - Creative Strategy
Reporting to: VP - Creative Strategy
Company: Kulfi Collective
Location: Mumbai

About the role
At Kulfi Collective, we are on a mission to make the world (wide web) a brighter place, one incredible story at a time.. We are looking for a Lead - Creative Strategy who shares our passion for shaping culture by combining talent, tech and data and building a strong company image globally for Kulfi’s 3 core verticals (Supari Studios, Post Office and Keeda Media).

The Lead - Creative Strategy should have a deep understanding of consumer behaviour, cultural trends, and the ability to translate data into actionable strategies. They will play a vital role in designing digital solutions for our clients and presenting these solutions with a creative and strategic mindset.

A day in the life of a Lead - Creative Strategy

• Strategic Framework Development:
• Craft comprehensive, 360-degree campaign and always-on frameworks by conducting trend-based research, ensuring structured brand narrative, and maintaining strategic rigor throughout execution.
• Platform & Distribution Strategy:
• Develop platform-specific strategies tailored to the unique characteristics of each social media channel, regularly optimizing content strategy through performance analytics.
• Insights Generation and Social Listening:
• Continuously monitor social platforms to identify emerging cultural trends, market insights, and talent opportunities, translating these insights into actionable strategic recommendations.
• Community and Content Strategy:
• Lead the shift from functional communication to entertainment-focused, community-driven strategies, designing engaging content themes tailored specifically for audience interaction and growth.
• Deep-Dive Strategic Inputs:
• Regularly execute detailed strategic analyses addressing brand-specific challenges or opportunities.
• Cross-Account Coordination:
• Serve as the central strategic resource ensuring continuous alignment and strategic consistency across all accounts, collaborating closely with internal creative, analytical, and account management teams.
• Proactive Client Collaboration:
• Regularly interact with clients to present insights, strategies, and recommendations, ensuring consistent strategic alignment with client objectives and brand vision.
• Suggest key ways to integrate Kulfi’s internal cultural intelligence tool into retainer strategy workflows
• Collate reports on campaign performance for key retainer brands

What does success look like

• Business KPIs 
• Grow Mega accounts to 2m and support the account management/ Brand Partnerships team in growing existing accounts
• Improvement in key campaign and always-on metrics such as engagement rates, reach, impressions, and click-through rates.
• Consistent growth in audience engagement and community interactions across social and content platforms.
• Successful identification and implementation of culturally relevant trends, resulting in increased brand relevance and audience sentiment.
• Regular strategic insights directly influencing positive shifts in brand perception and audience engagement.
• Achievement of quarterly strategic review goals, ensuring campaign objectives and execution plans are aligned.

Qualities and skill sets we would like for you to showcase

• 3-5 years of work experience in an creative agency doing culturally relevant brand campaigns
• Strong curiosity and a passion for understanding consumer behaviour and cultural trends.
• Ability to conduct primary research and analyse data to uncover consumer insights.
• Excellent problem-solving and communication skills.
• Basic understanding of social media analytics, website analytics (Google Analytics), and other digital metrics.
• Proactive approach to staying updated on the digital media landscape.
• Ability to work collaboratively in a fast-paced environment and manage multiple tasks simultaneously.