^{At Kulfi Collective, we are a diverse team of storytellers, technologists, and cultural enthusiasts who believe in the power of content to shape minds and inspire change. We are on a mission to create original and branded content that resonates with Gen Y and Gen Z audiences, merging authentic narratives with cutting-edge digital experiences.}

What are we looking for
Title: Social Media Analyst
Reporting to: VP Creative Strategy
Company: Kulfi Collective
Location: Mumbai

About the role
At Kulfi Collective, we are on a mission to make the world (wide web) a brighter place, one incredible story at a time. We are looking for a Social Media Analyst who shares our passion for shaping culture by combining talent, tech and data and building a strong company image globally for Kulfi’s 3 core verticals (Supari Studios, Post Office and Keeda Media).

The Social Media Analyst will be responsible for gathering and analysing data from various sources, primarily focused on social media and digital media analytics. They play a crucial role in extracting insights, identifying trends, and providing actionable recommendations to drive our business strategies forward.

A day in the life of Social Media Analyst

• Collaborate with cross functional teams to collect, process, and analyse data related to social media performance, engagement, and audience behaviour.
• Conduct audience analysis to understand user behaviours, preferences, and trends on platforms like Instagram (primarily), and others, if needed.
• Translate data insights into actionable recommendations for IG and Meta AI-specific strategies to enhance engagement and reach
• Conduct regular research on the AI landscape in India, key consumer insights around AI usage and adoption and competitors’ intel.
• Conduct social listening on creator profiles to inform selection and content strategy.
• Build data-backed cases for creator and content choices.
• Analyze performance, focusing on prompt trials (using Meta-provided tool access) over vanity metrics like follower growth.
• Track content reception and audience sentiment.
• Identify patterns (e.g., hook timing) to refine the strategy.
• Deliver monthly and quarterly reports to Meta with actionable insights.
• Continuously monitor and identify patterns, platform trends, algorithm changes, opportunities and industry best practices to adapt AI creation strategies for content recommendations.
• Track cultural moments and trends, and optimise for methodology/process to improve upon quantity and quality of moments recorded.
• Foster a growth mindset and culture in line with the company’s values.

Qualities and skill sets we would like for you to showcase

• 3+years of experience in a relevant field (such as Business Analytics, Influencer Strategy Data Science, Marketing, or related fields).
• Strong understanding and experience in social media platforms especially Instagram/Meta, their analytics, insights generation and audience analysis, platform strategy
• Familiarity with media analytics concepts, including impression tracking, click-through rates, conversion tracking, etc.
• Proficiency in data analysis tools and platforms, such as Excel, Google Analytics, and social media analytics tools.
• Experience with data visualisation tools (e.g., Tableau, Power BI) is a plus.
• Solid analytical thinking and problem-solving skills with a keen attention to detail.
• Strong communication skills to convey complex data insights to non-technical stakeholders.
• Ability to work collaboratively in a fast-paced environment and manage multiple tasks simultaneously.
• Knowledge of programming languages (e.g., Python, R) is a plus.