^{At Kulfi Collective, we are a diverse team of storytellers, technologists, and cultural enthusiasts who believe in the power of content to shape minds and inspire change. We are on a mission to create original and branded content that resonates with Gen Y and Gen Z audiences, merging authentic narratives with cutting-edge digital experiences.}

What are we looking for

Title: Creator Partnerships - Research and Strategy
Reporting to: VP Creative Strategy
Company: Kulfi Collective
Location: Mumbai
Brand: Meta AI

About Kulfi Collective

Kulfi Collective is a modern media network that functions at the intersection of content, community and culture. Kulfi brings together talent, tech and data to create and distribute muti-format, multi-platform content for GenY and GenZ audiences in India and across the world. Kulfi operates through three verticals - Supari Studios (brand solutions), Post Office (immersive & digital experiences) and Keeda Media (original IPs).
Over the last ten years, Kulfi has produced more than 10,000 minutes of content that has been viewed over two billion times online for some of the most ambitious brands and platforms in the world such as Red Bull, Google, Audible, Netflix, Tinder, Spotify and Flipkart among others.

About the role
At Kulfi Collective, we are on a mission to make the world (wide web) a brighter place, one incredible story at a time. We are looking for a Creator Partnerships - Research and Strategy, who shares our passion for shaping culture by combining talent, tech and data and building a strong company image globally for Kulfi’s 3 core verticals (Supari Studios, Post Office and Keeda Media).
The Creator Partnerships - Research and Strategy will be responsible for recommending creators for Meta AI use cases using a combination of on-platform research and analysis of content performance patterns. They play a crucial role in extracting insights, identifying trends and creators, and providing actionable recommendations to drive our content strategies forward. 

A day in the life of a Creator Partnerships - Research and Strategy

• Collaborate with cross functional teams to collect and analyse data related to social media performance, engagement, and audience behaviour.
• Conduct audience analysis to understand user behaviours, preferences, and trends on platforms like Instagram (primarily), and others, if needed.
• Translate data insights into actionable recommendations for IG and Meta AI-specific strategies to enhance engagement and reach
• Conduct regular research on the AI landscape in India, key consumer insights around AI usage and adoption and competitors’ intel.
• Conduct social listening on creator profiles to inform selection and content strategy.
• Build data-backed and business-driven cases for creator and content choices.
• Analyze performance, focusing on prompt trials (using Meta-provided tool access) over vanity metrics like follower growth..
• Identify patterns in content and Meta AI use cases in order  to brief creators and  refine strategic approach..
• Deliver monthly and quarterly strategy reports and recommendations to Meta with actionable insights.
• Continuously monitor and identify patterns, platform trends, algorithm changes, opportunities and industry best practices to adapt AI creation strategies for content recommendations.
• Track cultural moments and trends, AI-focused consumer use cases, and optimise for methodology/process to improve upon quantity and quality of moments recorded.
• Foster a growth mindset and culture in line with the company’s values

What does success look like

Creator Recommendations

• Number of actionable insights and creator recommendations provided
• Creator Selection KPIs: Justify choices with social listening data (e.g., audience interests, successful content IPs, demographic targeting).
• Content Strategy KPIs: Identify high-performing content formats (e.g., humor, specific hooks) to maximize engagement and trials.
• Proactive Campaigns: Propose strategic campaigns to Meta proactively (e.g., festival-themed content)..

Business KPIs

• Conversion Rate Optimization: Impact on increasing conversion rates through data and research-backed strategies.
• Number of projects successfully completed in collaboration with cross functional teams

Qualities and skill sets we would like for you to showcase

• 3+years of experience in a relevant field (such as Influencer Strategy, Marketing, or related fields).
• Strong understanding and experience in social media platforms especially Instagram/Meta, their analytics, insights generation and audience analysis, platform strategy
• Familiarity with media analytics concepts, including impression tracking, click-through rates, conversion tracking, etc.
• Proficiency in data analysis tools and platforms, such as Excel, Google Analytics, and social media analytics tools.
• Solid analytical thinking and problem-solving skills with a keen attention to detail.
• Strong communication skills to convey complex data insights to non-technical stakeholders.
• Ability to work collaboratively in a fast-paced environment and manage multiple tasks simultaneously.
• Experience with data visualisation tools (e.g., Tableau, Power BI) is a plus.