^{At Kulfi Collective, we are a diverse team of storytellers, technologists, and cultural enthusiasts who believe in the power of content to shape minds and inspire change. We are on a mission to create original and branded content that resonates with Gen Y and Gen Z audiences, merging authentic narratives with cutting-edge digital experiences.}

What are we looking for
Creative Director - Social Media
Reporting to: Senior Creative director
Company: Kulfi Collective
Location: Mumbai

About the role

At Kulfi Collective, we are on a mission to make the world (wide web) a brighter place, one incredible story at a time. We are seeking a Creative Director to join our team of badass creatives and help us produce content that is kickass.
As a champion of Creativity at Kulfi Collective, you'll be the fearless leader of our creative projects, steering the ship towards greatness with your boundless creator energy and genius-level ideas. You'll be responsible for bringing your vision to life, from ideation to execution, while making sure everything we produce is on point and on brand.

A day in the life of a Creative Director

• Creative Leadership: Lead the social vision for an entertainment brand working closely with strategy, editorial, design and production teams to bring ideas to life.
• Trendspotting & Internet Culture: Stay ahead of pop culture and social trends, especially in the Gen Z space, and translate them into relevant content for the brand.
• Social-First Thinking: Act as a cultural insider with deep understanding of social media 
• Platform Expertise: Build native content ideas for platforms like Instagram, X, YouTube Shorts, Snap and emerging social apps.
• Visual Direction: Collaborate with design teams to define the look, feel and tone of the brand's social creatives. Referencing top notch of visuals is key
• Campaign Amplification: Support large brand campaigns with complementary social-first storytelling and reactive creative thinking.
• Develop monthly/weekly social media calendars and oversee the end-to-end management of campaigns.
• Write compelling copy and scripts tailored to social-first storytelling.
• Oversee Online Reputation Management (ORM)

What We’re Looking For:

• 5–8 years (depending on how cool a human) of experience in social-first creative roles (agency or brand side).
• Must have ran social media retainers before, with high volume SOV
• Proven expertise in creating content that resonates with Indian Gen Z audiences.
• Experience with entertainment/pop culture accounts is highly preferred.
• Ability to think both high-concept (big ideas) and daily-detail (content calendars, quick-turn ideas).
• Strong understanding of design references, meme culture, creator language and audience behavior on social media.
• Excellent creative writing and storytelling skills.
• Ability to work closely with clients, present confidently and guide junior team members.