Director, Consumer Inflammation Marketing

Kyowa Kirin is a fast-growing global specialty pharmaceutical company that applies state-of-the-art biotechnologies to discover and deliver novel medicines in four disease areas: bone and mineral; intractable hematologic; hematology oncology; and rare disease.  A Japan-based company, our goal is to translate science into smiles by delivering therapies where no adequate treatments currently exist, working from drug discovery to product development and commercialization. In North America, we are headquartered in Princeton, NJ, with offices in California, North Carolina, and Mississauga, Ontario.

Summary of Job:

Let’s work together to make people smile in this vital role to shape the US launch of Rocatinlimab, an anti-OX40 human monoclonal antibody being investigated in partnership with Amgen for the treatment of atopic dermatitis, asthma, prurigo nodularis, and other inflammatory diseases.

The Director, Consumer Inflammation Marketing will lead and influence a cross-functional team to rapidly advance the pipeline of inflammation products through US commercial launch.  They are responsible for the development and implementation of patient centric product strategy and promotional plans designed to achieve US sales objectives. Internally and in collaboration with alliance partners, they will work in cross functional matrix teams, manage external agencies and ensure the alignment of stakeholders to meet goals.

This is a pivotal launch role requiring extensive collaboration in an alliance setting, effective communication and planning skills, and innovative problem solving capabilities. It also requires broad experience in the consumer inflammatory marketing space, DTC and digital tactics, meaningful metrics and KPIs, and strong scientific acumen.

Essential Functions:

Leads the collaborative planning, alignment, approval and execution of patient/consumer marketing strategies and tactics designed to drive product support, demand and experience.

Works to create the US commercial plan for the pipeline of inflammation products with cross-functional and alliance partners. Effective execution of a full complement of strategically driven patient programs through positive, productive and collaborative relationships with alliance partners and external agency partners. 

Drives alignment with strategic objectives and brand communications across the organization (Sales, Training, Marketing, business Insights & Analytics, Market Access, Patient Services, Legal, Medical, Public Affairs, Patient advocacy, etc.)

Ensures key promotional programs are managed effectively achieving KPIs on time and on budget

Facilitates a smooth running and compliant PRC process in concert with the PRC Team Members and partner agencies

Liaises with Sales Management and omnichannel marketing strategy development, training and HCP targeting

Utilizes Field Advisory Teams to collect input on tactics, performance, opportunities and challenges, as well as test materials

Ensures smooth and effective execution of all patient facing programs and materials, optimizing impact and efficiently driving positive user experience

Partners with business analytics team on market research projects to gain actionable insights and measure performance

Adheres to all company policies and legal, compliance and regulatory guidelines

Job Requirements:

Education

Bachelor’s degree

MBA preferred

 

Experience

Minimum 6 years Consumer/DTC pharmaceutical marketing in inflammatory disease (Dermatology or Allergy) in both traditional DTC and digital marketing tactics; multiple DTC brand experience a plus

Successful experience within a highly collaborative alliance environment

Outstanding leadership, project management and presentation skills

Experience in dermatology and/or allergy preferred

Recent launch experience a plus

Sales, Sales management, market research, patient advocacy or CPG experience a plus

 

Technical Skills

Proficient in MS Office Suite.

 

Non-Technical Skills

Highly motivated and great attention to detail. Strong ability to work under tight timelines and complex/changing situations.   Excellent written and oral communication skills. Excellent interpersonal skills, innovative problem solving and intellectual curiosity. Has the ability to flex and deal with ambiguity in a dynamic, fast-paced, high-growth environment. Has a passion for personal learning and development to be able to grow with the company.

Physical demands:

Normal office environment with prolonged sitting and extensive computer work

Hybrid position requiring a minimum of 2 days/week in the Princeton Home Office

May require work outside of normal business hours due to West Coast based alliance partner and Internationally based Global team.

Working Conditions: Requires up to 40% domestic and international travel

 

The anticipated salary for this position will be $185,600 to $242,600.  The actual salary offered for this role at commencement of employment may vary based on several factors including but not limited to relevant experience, skill set, qualifications, education (including applicable licenses and certifications, job-based knowledge, location, and other business and organizational needs.

The listed salary is just one component of the overall compensation package. At Kyowa Kirin North America we provide a comprehensive range of benefits including:

• 401K with company matching
• Discretionary Profit Sharing
• Annual Bonus Program (Sales Bonus for Sales Jobs)
• Generous PTO and Holiday Schedule which includes Summer and Winter Shut-Downs, Sick Days and, Volunteer Days
• Healthcare Benefits (Medical, Dental, Prescription Drugs and Vision)
• HSA & FSA Programs
• Well-Being and Work/Life Programs
• Long-Term Incentives
• Life & Disability Insurance
• Concierge Service
• Pet Insurance
• Tuition Assistance
• Employee Referral Awards

The compensation and benefits information set forth in this posting applies to candidates hired in the United States. Candidates hired outside the United States will be eligible for compensation and benefits in accordance with their local market.

 

KKNA and all of its employees have an obligation to act in accordance with the law and with integrity in all our operations and interactions

It is the policy of Kyowa Kirin North America, Inc. to provide equal employment opportunity to all qualified persons without regard to race, religion, creed, color, pregnancy, sex, age, national origin, disability, genetic trait or predisposition, veteran status, marital status, sexual orientation or affection preference or citizenship status or any other category protected by law.

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