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Director, Product Marketing

Ann Arbor, MI

Lakeside Software is redefining how organizations deliver and optimize digital employee experiences. Our platform, powered by edge intelligence and observability, helps IT teams understand performance from the point of experience, enabling faster root cause analysis, better prioritization, and smarter investments. As we expand our go-to-market efforts, we're looking for a high-potential, early-career professional to join our team in an administrative capacity with a clear growth path into sales or marketing.

We’re looking for a seasoned Director of Product Marketing with a strong background in end-user computing (EUC) to help shape the narrative of our platform, connect deeply with technical and executive audiences, and own the go-to-market success of our rapidly evolving product portfolio.

You will lead product storytelling, competitive strategy, analyst relations, customer engagement, and content creation across the buyer’s journey. This is a hands-on leadership role for a strategic thinker who can confidently bridge the gap between technology, marketing, and sales enablement.

Key Responsibilities

· Develop and execute product marketing strategies that drive awareness, demand, and adoption of Lakeside’s platform across core IT personas

· Craft compelling messaging and positioning rooted in differentiated technical value, especially in end-user computing, IT operations, and observability use cases

· Lead analyst briefings and inquiries, manage Magic Quadrant, WAVE, and similar industry report submissions

· Partner closely with product management, sales, and the broader marketing team to develop go-to-market plans for new features and capabilities

· Create crisp, technical, and audience-specific content including decks, whitepapers, solution briefs, and web copy

· Support public speaking engagements, webinars, and customer-facing events as a confident representative of Lakeside

· Enable the field with targeted collateral and competitive battlecards that close deals and reduce sales cycles

· Act as a voice of the customer and market to influence product roadmap decisions

 

Requirements

· 10+ years of product marketing experience, including 3+ years in a leadership role

· Deep domain knowledge of end-user computing, ITSM, endpoint management, observability, or similar enterprise IT segments

· Exceptional written and verbal communication skills—able to distill technical capabilities into differentiated business value

· Experience leading analyst relations (e.g., Gartner, Forrester, IDC)

· Strong presentation design and storytelling capabilities

· Demonstrated ability to interface with enterprise buyers, C-level stakeholders, and technical practitioners alike

· Confident and engaging public speaker

· Highly collaborative, detail-oriented, and comfortable working in a fast-paced, high-growth environment

Lakeside Software is committed to pursuing a diverse and talented team and offering an inclusive environment for all employees and candidates. We are particularly interested in receiving candidate applications from a broad spectrum of individuals, including women, historically marginalized groups, individuals with disabilities, members of the LGBTQIA+ community, veterans, and any other legally protected group. Lakeside is dedicated to providing equal access and opportunity, as well as reasonable accommodation, for individuals with disabilities in employment, its services, activities, and programs. Lakeside is an Equal Opportunity Employer and does not make hiring or employment decisions on any basis protected by applicable local, state, or federal laws or prohibited by Company policy.  If reasonable accommodation is needed to participate in the job application or interview process, to perform required job functions, or to receive other benefits and privileges of employment, please contact accomodations@lakesidesoftware.com.

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