Sales Lead

About LAKE

LAKE started because two friends had a wild dream and the grit to see it through. We retained that entrepreneurial spirit while infusing our company with the things that really matter along the way, like kindness, trust, and authenticity. We're always above ego and work hard — in the softest pajamas imaginable. LAKE believes that the most comfortable part of your day should be celebrated. For us, these comfortable moments are nights at home with our families, weekend escapes with friends, a dose of me-time after a long day, and holidays that gather everyone together. 

About the role...

Sales Lead are responsible for supporting store sales, ensure operational and visual excellence and deliver unmatched hospitality in our curated retail environments. The Sales Associate will also be responsible for daily stock maintenance and for merchandising products in thoughtful, inspiring ways that are aesthetically aligned with the brand.

You will... 

• Engage with clients to create inspirational, personalized shopping experiences that reflect the LAKE brand. Support the achievement of daily and monthly sales goals through active selling and clienteling. 

• Model unmatched hospitality for the store team, building and maintaining strong relationships with clients and fostering brand loyalty 

• Work with the LAKE retail team to achieve and exceed sales targets, contributing to the store’s performance 

• Maintain a deep knowledge of product lines, trends and the brand story to share with clients 

• Assist the retail leadership team in opening and closing duties, coaching associates, resolving customer complaints, and leading the team to success. 

• Assist with receiving and processing shipments, maintaining stockroom organization, processing returns, and ensuring inventory accuracy. Support store opening and closing procedures. 

• Ensure the sales floor and window displays reflect LAKE’s seasonal visual direction. Maintain cleanliness, product placement, and on-brand merchandising throughout the day. 

• Team Support: 
  Act as a key holder and point-of-contact during manager absence. Help coach associates on hospitality standards, resolve customer concerns with grace, and lead by example. 

• The Sales Lead reports to the Store Manager. 

You should have...

• 2+ yrs retail experience, preference for prior sales associate or key-holder background 

• Strong sales skills with proven ability to meet and exceed targets 

• Ability to work in a fast-paced environment, multitask and handle multiple responsibilities 

• Excellent communication skills, with the ability to engage customers 

• Actively gives/receives feedback, takes an active role in the professional development of the team 

• A passion for the LAKE brand and aesthetic  

• Positive demeanor 

• Flexible availability including evenings and weekends