Site Optimization Coordinator

About the Role

LAKE is looking for a Coordinator, Site Optimization to help keep our site running smoothly and ensure every customer has an easy and enjoyable shopping experience.

This role will support the day-to-day management of our site through quality assurance, merchandising updates, and weekly performance reporting, while helping execute A/B tests and personalization initiatives. Reporting to the Manager, Digital Product, you'll work closely with E-commerce, Marketing, Client Services, and our agency partners to maintain site quality, identify opportunities for improvement, and support the team's broader business goals.

Who You Are

• Detail-oriented and quick to catch the small things, from a broken link to an incorrect product detail

• Curious about customer behavior and what makes a shopping experience easy and enjoyable

• Comfortable working with data and identifying trends and changes in site performance

• Organized and able to manage multiple requests and deadlines

• A problem solver who takes initiative and follows through

• A collaborative team member who enjoys working with people across the business

What You'll Do

• Prepare and distribute weekly site, product, and customer reporting, sharing relevant observations with the E-commerce team

• Conduct routine site audits and merchandising updates, flagging UX opportunities and product bugs

• Quality assurance agency development releases before launch, log issues through the team's ticketing process, and confirm fixes

• Set up, quality assurance, and launch A/B tests under the direction of the Manager, Digital Product, and contribute to testing plans and readouts

• Manage search and product recommendations in Nosto, monitoring performance and making updates as needed

• Use Fullstory to monitor customer behavior and identify opportunities to improve the site experience

• Pull data for post-launch recaps and seasonal hindsight reporting

• Handle day-to-day e-commerce requests, including discount codes and Shopify Flow automations

• Work with Client Services, Marketing, and other teams on e-commerce requests and ad hoc reporting

What You'll Bring

• Bachelor's degree

• 1+ years of experience in e-commerce or digital analytics, preferably with a DTC brand

• Understanding of UX best practices and A/B testing fundamentals

• Strong Microsoft Excel skills and comfort working with data from multiple sources

• Familiarity with Shopify is a plus

• Strong organizational and time management skills

• Excellent attention to detail and problem-solving skills

• A kind, collaborative approach and a willingness to stay above ego