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Sr. Director, National Accounts & Professional Channels

West Chester, PA

Sr. Director, National Accounts & Professional Channels

Lead Lasko’s National Accounts and Professional Channel Strategy

Lasko Products, an industry leader in home-environment innovation for over a century, is seeking a strategic and results-oriented Sr. Director of National Accounts & Professional Channels to lead and accelerate growth across our largest retail and professional customers. Reporting directly to the Chief Customer Officer, this executive leader will oversee Lasko’s National Account strategy across all major retail partners, while also driving growth within Hardware, Professional, B2B, and emerging white space channels.

This is a highly visible leadership role responsible for shaping Lasko’s national customer strategy, building and leading a high-performing team of National Account Managers, and delivering profitable growth across the company’s most important retail and professional relationships.

The Sr. Director will play a critical role in aligning Lasko’s national sales strategy with product innovation, omnichannel initiatives, and supply chain capabilities to unlock new growth opportunities across retail, specialty distribution, and professional channels.

Why Lasko

Ambitious Growth
Join a leadership team committed to expanding our retail and specialty channels. You will have the visibility, resources, and influence to drive transformational growth across Lasko’s national account portfolio.

Strategic Impact
Lead Lasko’s most critical retail and professional relationships while shaping the long-term strategy for national accounts, specialty distribution, and emerging channels.

Executive Influence
Partner directly with the Chief Customer Officer and collaborate closely with cross-functional leaders across product, supply chain, finance, and eCommerce.

Culture of Innovation
Thrive in an entrepreneurial environment that values creativity, speed, and continuous improvement.

Position Overview

As Sr. Director of National Accounts & Professional Channels, you will lead Lasko’s national account strategy across key retail partners while driving expansion across hardware, specialty distribution, professional contractors, and emerging non-traditional retail channels.

This leader will oversee a team of National Account Managers, ensuring best-in-class account management, disciplined forecasting, and strong customer relationships across Lasko’s largest customers. The role combines strategic leadership, team development, and operational execution while maintaining direct engagement with key accounts.

You will also play a critical role in aligning Lasko’s specialty and professional sales strategies with our omnichannel, eCommerce, and product development initiatives.

What You’ll Do

  • Lead National Account Strategy
  • Develop and execute Lasko’s national account strategy across major retail partners, ensuring alignment with company growth objectives, product innovation, and channel expansion opportunities.
  • Drive Growth Across Retail and Professional Channels
  • Oversee sales growth across major retailers, hardware channels, B2B contractors, specialty distributors, and emerging non-traditional retail opportunities.
  • Build and Lead a High-Performing Sales Organization
  • Lead, coach, and develop a team of National Account Managers, creating a culture of accountability, collaboration, and results. Establish clear performance metrics and growth objectives across the team.
  • Own National Account Performance
  • Maintain executive-level relationships with key retail and professional partners while ensuring strong account planning, forecasting accuracy, and revenue growth.
  • Expand Distribution and Identify White Space Opportunities
  • Identify new channels, emerging retailers, and untapped markets to expand Lasko’s reach across specialty retail, contractors, and commercial distribution.
  • Drive Cross-Functional Alignment
  • Partner closely with Sales Operations, Sales Strategy, Supply Chain, Finance, and Product Development to ensure accurate forecasting, inventory planning, pricing strategy, and product launch execution.
  • Shape Long-Term Channel Strategy
  • Develop and execute multi-year strategies that strengthen Lasko’s national account presence while evolving our professional and specialty distribution footprint.
  • Strengthen Industry Relationships
  • Build strong partnerships with key retail executives, specialty distributors, contractors, and rep groups while representing Lasko at major industry events and trade shows.
  • Ensure Operational Excellence
  • Implement disciplined sales planning, account management frameworks, and performance metrics that drive sustainable, profitable growth.

Who You Are

  • A strategic sales leader with a track record of growing national retail and B2B distribution channels
  • Experienced leading and developing National Account Manager teams in complex retail environments
  • Skilled at balancing strategic leadership with hands-on execution
  • A strong cross-functional collaborator who thrives in a fast-moving, entrepreneurial organization
  • Data-driven and commercially minded, with the ability to translate market insights into action
  • An influential communicator who builds trust with senior retail partners and internal stakeholders
  • Adaptable and resilient, able to manage multiple priorities while maintaining a clear strategic focus

Experience & Qualifications

  • 10+ years of sales leadership experience within consumer products, durable goods, or B2B distribution
  • Proven success leading National Account teams and managing large retail customers
  • Demonstrated P&L ownership and delivery of profitable revenue growth
  • Experience selling through major retail accounts, specialty distributors, hardware channels, and/or professional contractor networks
  • Strong experience in pricing strategy, contract negotiation, and inventory planning
  • Ability to influence cross-functional teams in a matrixed organization
  • Bachelor’s degree required; MBA or advanced degree preferred

 

 

About Lasko Products

 Better Air Starts Here. 

Lasko Products is the leading air solutions brand with a reputation for reliable products, peak performance, and perpetual innovation – our commitment to our customers for over a century. Founded in 1906 by Henry Lasko in Philadelphia, Lasko has evolved for over a century to become the global leader in air solution products. From our roots in small appliances, fans, and portable heaters, we’ve grown to become the leading home comfort company while maintaining our unwavering commitment to quality and value. Today, Lasko stands as a symbol of innovation, offering consumers around the world high-performance products; portable fans, heaters, air purifiers, humidifiers, and home ventilation solutions. Our well-known brands, such as B-Air, Air King, and Guardian Technologies, serve both consumer and commercial markets across North America and internationally. As an American company, we take pride in upholding the spirit of hard work, trust and accessibility, ensuring that Lasko remains available to all, for generations to come. Headquartered in West Chester, Pennsylvania, with manufacturing and distribution facilities nationwide, Lasko continues to set the standard in the air solutions category for another 100 years.  

Lasko’s mission is to enhance lives by creating comfortable environments with innovative products you can trust.  

The company’s success is based on Five Core Values: 

Be Bold 

  • Challenge the status quo 
  • Courageously pursue the impossible  
  • Reject mediocrity

 Be Together 

  • Work together for success 
  • Drive trust and candor with each other  
  • Prioritize "We" before "I" 

  Be A Leader 

  • Lead with personal conviction  
  • Inspire each other to deliver high- quality results 
  • Leverage resilience and agility to drive excellence 

 Be Accountable  

  • Consistently deliver to our customers  
  • Embrace commitments as a contract  
  • Take pride in our actions 

 Be The Change  

  • Demonstrate a passion to win  
  • Make a difference at work in our communities  
  • Step forward and take initiative 

Why Join Lasko?  

At Lasko, we believe people do their best work when they’re supported ---- personally and professionally. That’s why we offer flexible hours and a hybrid work schedule for our corporate team, promoting employees to balance life and work in a way that fits their lifestyle. Our dog-friendly corporate headquarters adds a fun, welcoming atmosphere, while our competitive salaries with bonus potential recognize and reward your contributions. We also offer a comprehensive benefits package that includes a strong 401(k) match, wellness incentives, and robust health coverage. Join Lasko and be part of a legacy of innovation – at a company that values flexibility, growth, and a culture where you can thrive. 

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