Senior Campaign Strategist

For more than 20 years, our global network of passionate technologists and pioneering craftspeople has delivered cutting-edge technology and game-changing consulting to companies on t he brink of AI-driven digital transformation. Since 2001, we have grown into a full-service digital consulting company with 5500+ professionals working on a worldwide ambition. Driven by the desire to make a difference, we keep innovating. Fueling the growth of our company with our knowledge worker culture. When teaming up wit h Xebia, expect in-depth expertise based on an authentic, value-led, and high-quality way of working that inspires all we do.

About the Role

We are seeking an experienced Senior Campaign Strategist to lead t he strategy and execution of 360-degree digital marketing campaigns. The ideal candidate will have 8+ years of experience in B2B marketing, wit h a strong focus on paid media and multi-touch demand generation. You will work closely wit h ser vice line marketers and sales teams to drive campaign success, manage paid media budgets, and optimize per formance across various digital channels. This role repor ts direct ly to t he VP of Per formance Marketing.

What You ’ll Do

Campaign Strategy and Execution

• Develop and lead digital marketing strategies for ser vice lines, ensuring alignment with business objectives
• Oversee t he planning, execution, and optimization of all paid media campaigns (search, social, display)
• Manage t he paid media budget and ensure campaign efficiency and ROI.

Collaboration and Communication

• Work closely wit h ser vice line marketers (Cloud, Data & AI, etc.) to understand campaign requirements and content needs
• Collaborate wit h sales teams to ensure alignment between marketing leads and sales efforts.

Performance Monitoring and Reporting

• Track, analyze, and repor t on campaign per formance, providing actionable insights based on key metrics like CPC, CPL, conversions, MQL ratio, SQL-to-deal ratio, and pipeline win ratio
• Align closely with the CRM system POC (HubSpot) to provide regular repor ts and insights to the marketing team.

Continuous Learning and Adaptation

• Stay updated on digital marketing trends, technologies, and best practices
• Adapt to changing priorities and embrace new technologies and met hodologies.

 

What You Bring

Experience and Skills

• 8+ years of experience in digital marketing, wit h a strong emphasis on paid media
• Background in B2B Tech and Account-Based Marketing (ABM) is highly desirable
• Strong expertise in digital marketing channels, including paid search, paid social, SEO, and email marketing
• Basic working knowledge of WordPress is mandatory
• Proficiency with marketing automation platforms like HubSpot or Salesforce and analytic tools.

Personal Attributes

• Proactive, results-oriented approach wit h t he ability to work independently and manage multiple priorities in a fast-paced environment
• Excellent communication, presentation, and interpersonal skills.

Nice to Have

• Agency experience
• Up-to-date certifications in platforms like Google Ads, LinkedIn Ads, Google Analytics, etc.