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Influencer Marketing Campaigns Manager

Vancouver, British Columbia, Canada

Later is founded on two success stories that began in 2014: Mavrck, the industry-leading influencer marketing solution (now Later Influence™), and Later, the best social media management platform (now Later Social™) and first-to-market link in bio tool, Later Link in Bio. In 2024, Mavrck and Later officially joined together as one unified business, with a shared vision: to enable the world to make a living with their creativity. We’re now on a mission to build the world’s first Social Revenue Platform.

We’re trusted by the top social platforms, with partnerships and integrations with Meta, TikTok, X/Twitter, LinkedIn, YouTube, and Pinterest.

We enable marketers to create high-performing content and engage in authentic collaborations with creators to reach new audiences, drive engagement, and generate predictable ROI. 

As a Campaigns Manager, you will be a strategic leader and partner for our campaign customers. You will be a key asset in helping our customers achieve their goals based on their marketing strategy.  In this role, you will foster a proactive, customer-first mindset and be able to think creatively, exercise curiosity, and serve as a strategic advisor. You will be counted on to build and nurture great relationships with your account contacts, providing consultative recommendations and solutions that meet their needs.

In this role, you'll get to:

  • Lead and manage the success and outcomes of all customers that you oversee through establishing and nurturing great relationships, and positioning yourself as a trusted advisor to your customers from kickoff to campaign wrap 
  • Design and execute marketing strategies (influencer and paid media) for your customers by offering guidance and sharing best practices, and generate reporting and analytical insights based on campaign results 
  • Project manage all customer campaigns, ensuring that we are delegating and assigning, as well as quality checking, executional tasks to Influencer Marketing Coordinators and/or Co-Ops, while serving as a mentor and coach to these team members
  • Effectively manage, execute, and communicate contractual deliverables to the customer with a high caliber of service, including maintaining campaign budgets, tracking influencer movement through the workflow, and regularly communicating with the customer through email and recurring status meetings
  • Be the voice of the marketer and influencer by communicating changes to best practices and escalating product feedback to our internal teams, including strategy, research, product, and design teams 

We are committed to building an inclusive, supportive place for you to do the best and most rewarding work of your career. Candidates who identify with the following are encouraged to apply!

  • 5+ years of relevant experience in Influencer Marketing, social media management, and/or marketing campaign management - agency and/or paid media background a plus
  • Excellent project management skills are a must. Able to develop a strategy and execution plan. 
  • Ability to manage & track time effectively across you and your support teams work.
  • Previous customer success experience preferred, or have a demonstrated ability to act as a trusted advisor, showing ability to make strategic and actionable recommendations to their customers that map to their business goals
  • Team player with a can-do attitude, willing to jump in and find solutions with minimal guidance; great problem-solving and analytical skills
  • Detail-oriented with great analytical skills to interpret data and generate actionable insights
  • Exceptional communication and collaboration skills, detail-oriented and organized
  • High degree of integrity, empathy, and focus on “doing the right thing”
  • Excellent relationship-building skills with internal and external stakeholders
  • Be an expert in the Later Influence platform to increase customer performance and adoption of Later's software and services

How you work: 

  • You’re proactive and results-driven, always taking initiative, aligning your actions with company goals, and delivering consistent outcomes. 
  • Strategic and forward-thinking, you balance immediate needs with long-term opportunities to drive impactful, innovative results.
  • Your curiosity fuels success, keeping you sharp on industry trends, competition, and our cross-functional business dynamics. 
  • Adaptable and resourceful, you handle shifting priorities with ease, manage your time effectively, and know when to ask for support.
  • You share insights to help the team stay ahead and make informed decisions.
  • You bring positivity and resilience to every challenge, tackling obstacles with grit and optimism that inspires those around you. 
  • You lead with emotional intelligence, building trust, supporting others, encouraging growth, and fostering strong relationships through empathy and collaboration.

Our approach to compensation:

We take a market-based and data-driven approach to compensation. We leverage data from trusted third-party compensation sources to help us understand the market value of a role based on function, level, geographic location, and scope. We evaluate compensation bi-annually, including performance and market-related factors.

Our salaries are benchmarked against market Total Cash Compensation for the geographic location of our job posting. Compensation for some roles is structured as On Target Earnings (OTE = base + commission/variable) while for others it is structured as Salary only.

To comply with local legislation and ensure transparency, we share salary ranges on all job postings. Skills, experience and other factors help determine the final salary we offer which may vary from the original range posted. 

Additionally, all permanent team members are granted stock options and are eligible to participate in various benefits plans as part of their overall compensation package.

Salary Range: 

$85,000 - 95,000 USD plus bonus potential

 

#LI-Hybrid

Where we work

We have hubs in Boston, MA; Vancouver, BC; Toronto, ON; and Vancouver, WA. We post our positions in the location(s) where we are open to having the successful candidate be located. 

Diversity, inclusion, and accessibility

At Later, we are committed to fostering a culture rooted in an inclusion-first mindset at every level of the company, embracing the importance of hiring and building teams for culture add rather than culture fit. We openly build and maintain unbiased hiring, pay, and promotion practices to create a foundation for an equitable workplace, paving the way for systemic change.

We are committed to creating a diverse environment and are proud to be an equal opportunity employer. All applications will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, national origin, disability, or age. Please let us know if you require any accommodations or support during the recruitment process.

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