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Associate Director, Client Strategy

Remote

Later is the enterprise leader in social media and influencer marketing software, services, and data, trusted by leading brands and agencies worldwide. Following our acquisition of Mavely, the Everyday Influencer Platform®, Later enables brands to scale creator partnerships from nano to premium influencers while managing social media content and campaigns across all major social and affiliate networks. Through proprietary performance data, marketing leaders can drive attributable sales and optimize social commerce with our software platform or award-winning services. 

Later is founded on two success stories that began in 2014: Mavrck, the industry-leading influencer marketing solution (now Later Influence™), and Later, the best social media management platform (now Later Social™) and first-to-market link in bio tool, Later Link in Bio. In 2024, Mavrck and Later officially joined together as one unified business, with a shared vision: to enable the world to make a living with their creativity.

We’re trusted by the top social platforms, with partnerships and integrations with Meta, TikTok, X/Twitter, LinkedIn, YouTube, and Pinterest.

We enable marketers to create high-performing content and engage in authentic collaborations with creators to reach new audiences, drive engagement, and generate predictable ROI. 

About this position:

The Associate Director of Client Strategy will play a pivotal role in crafting outcome-driven strategies and industry best practices for our customers and prospective customers seeking to use Later, enabling the company to unlock revenue impact from those accounts. This individual will collaborate closely with the strategy, sales, account management, services, marketing, and product teams to maximize the outcomes accounts can achieve with their strategy. The primary measure of success for the role will be direct and indirect revenue impact driven by accounts that receive strategy support.

What you'll be doing:

  • Influencer Strategy Creation: Craft outcome-driven strategies for existing and prospective accounts seeking to maximize their ROI when using Later for influencer marketing and social media marketing
  • New Business Proposal Support: Collaborate with Sales to create compelling new business proposals that include thoughtful research, insights, creative campaign concepts, curated creator examples, and outcome expectations
  • Strategic Business Review Support: Collaborate with Account Management and services to prepare Strategic Business Reviews (SBRs) for Accounts paying Later $50,000 or more per year
  • Industry Best Practices: Build and maintain best practices for doing influencer marketing and social media marketing for a variety of dimensions, including but not limited to  industry vertical, social platform type, and marketing objective
  • Industry Benchmarks: Build and maintain industry performance benchmarks (e.g. CPE, CPM, Engagement Rate, etc) by industry vertical and social platform type, and use when crafting strategies, proposals and SBRs
  • Cross-Functional Collaboration: Effectively collaborate with internal teams, including the strategy, sales, account management, services, marketing, and product teams, to ensure alignment on account strategies, best practices, and benchmarks.
  • Continuous Learning and Development: Stay abreast of industry trends, best practices, and emerging technologies to enhance skills and expertise continuously.

We are committed to building an inclusive, supportive place for you to do the best and most rewarding work of your career. If you identify with any of the following, we encourage you to apply!

  • Bachelor's degree in Business Administration, Marketing, or related field.
  • Expert-level working knowledge of the Influencer Marketing and Social Media Marketing landscape with 5+ years of experience required.
  • Passion for the creator economy and connecting marketers and creators
  • Proven track record of success in influencer strategy creation and delivery for enterprise-grade B2C consumer brands.
  • Excellent project management and cross-functional coordination skills.
  • Excellent customer-facing communication, presentation, and storytelling skills.
  • Ability to work effectively in a fast-paced, dynamic environment with cross-functional teams.
  • Strategic and creative thinker with a customer-centric mindset and a results-oriented approach.
  • Proficiency in CRM software (e.g., Salesforce) and collaboration software (GSuite, Slack, Zoom) is required.
  • Proficiency in Influencer Marketing, Social Media Management, and Affiliate Marketing software is required.
  • Proficiency in paid social advertising is a plus.

How you work: 

  • You’re proactive and results-driven, always taking initiative, aligning your actions with company goals, and delivering consistent outcomes. 
  • Strategic and forward-thinking, you balance immediate needs with long-term opportunities to drive impactful, innovative results.
  • Your curiosity fuels success, keeping you sharp on industry trends, competition, and our cross-functional business dynamics. 
  • Adaptable and resourceful, you handle shifting priorities with ease, manage your time effectively, and know when to ask for support.
  • You share insights to help the team stay ahead and make informed decisions.
  • You bring positivity and resilience to every challenge, tackling obstacles with grit and optimism that inspires those around you. 
  • You lead with emotional intelligence, building trust, supporting others, encouraging growth, and fostering strong relationships through empathy and collaboration.

Our approach to compensation:

We take a market-based & data-driven approach to compensation. We leverage data from trusted third-party compensation sources to help us understand the market value of a role based on function, level, geographic location, and scope. We evaluate compensation bi-annually, including performance and market-related factors.

Our salaries are benchmarked against market Total Cash Compensation for the geographic location of our job posting. Compensation for some roles is structured as On Target Earnings (OTE = base + commission/variable) while for others it is structured as Salary only.

To comply with local legislation and ensure transparency, we share salary ranges on all job postings. Skills, experience and other factors help determine the final salary we offer which may vary from the original range posted. 

Additionally, all permanent team members are eligible to participate in various benefits plans as part of their overall compensation package.

Salary Range:  

$145,000 - 160,000 USD OTE

#LI-Remote

 

Where we work

We have hubs in Boston, MA; Vancouver, BC; Toronto, ON; Chicago, IL; and Vancouver, WA. For select positions, we are open to hiring fully remote candidates. We post our positions in the location(s) where we are open to having the successful candidate be located. 

Diversity, inclusion, and accessibility

At Later, we are committed to fostering a culture rooted in an inclusion-first mindset at every level of the company, embracing the importance of hiring and building teams for culture add rather than culture fit. We openly build and maintain unbiased hiring, pay, and promotion practices to create a foundation for an equitable workplace, paving the way for systemic change.

We are committed to creating a diverse environment and are proud to be an equal opportunity employer. All applications will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, national origin, disability, or age. Please let us know if you require any accommodations or support during the recruitment process.

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