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Director, Field and Events Marketing

Boston, MA

Later is the enterprise leader in social media and influencer marketing software, services, and data, trusted by leading brands and agencies worldwide. Following our acquisition of Mavely, the Everyday Influencer Platform®, Later enables brands to scale creator partnerships from nano to premium influencers while managing social media content and campaigns across all major social and affiliate networks. Through proprietary performance data, marketing leaders can drive attributable sales and optimize social commerce with our software platform or award-winning services. 

Later is founded on two success stories that began in 2014: Mavrck, the industry-leading influencer marketing solution (now Later Influence™), and Later, the best social media management platform (now Later Social™) and first-to-market link in bio tool, Later Link in Bio. In 2024, Mavrck and Later officially joined together as one unified business, with a shared vision: to enable the world to make a living with their creativity.

We’re trusted by the top social platforms, with partnerships and integrations with Meta, TikTok, X/Twitter, LinkedIn, YouTube, and Pinterest.

We enable marketers to create high-performing content and engage in authentic collaborations with creators to reach new audiences, drive engagement, and generate predictable ROI. 

About this position:

As Director of Field & Events Marketing at Later, you'll lead the strategic vision and execution of our global field marketing initiatives to elevate Later's position in the enterprise social media and influencer marketing space. Leading a growing field and events team, you'll develop comprehensive programs and high-impact experiences that engage C-suite and senior marketing decision-makers at B2C brands ($50M-$500M+ revenue) and agencies. 

This pivotal leadership role will define how Later's brand comes to life through strategic field programs, industry events, executive engagement, and owned experiences—directly driving brand reputation, market positioning, and significant pipeline contribution. Reporting to the VP of Corporate Marketing, you'll serve as a key marketing leader shaping Later's go-to-market strategy and customer experience across all touchpoints.

What you'll be doing:

Strategic Leadership

  • Define and execute Later's comprehensive North American field marketing strategy and annual roadmap
  • Develop strategic approaches to penetrate key markets and verticals aligned with corporate objectives
  • Establish metrics frameworks that tie field marketing initiatives to pipeline, revenue, and customer engagement
  • Own strategic planning and resource allocation for maximum market impact and ROI
  • Translate business objectives into innovative field marketing programs that differentiate Later in the market

Program Development & Innovation

  • Design signature event programs and experiences that establish Later as a thought leader
  • Create executive engagement programs targeting CMOs and senior marketing leaders
  • Develop a portfolio of field marketing programs across different formats, channels, and buyer journey stages
  • Innovate new approaches to field marketing that blend digital, experiential, and in-person engagement
  • Establish Later's presence at tier-one industry events with strategic sponsorships and brand activations

Team Leadership & Development

  • Build, lead, and mentor a high-performing field and events marketing team
  • Set clear expectations, provide coaching, and create growth opportunities for team members
  • Establish team structure, roles, and responsibilities to scale field marketing operations
  • Cultivate a culture of excellence, creativity, and continuous improvement within the team
  • Collaborate with executive leadership to align field marketing with company-wide initiatives

Budget & Resource Management

  • Develop and manage multi-regional, seven-figure field marketing budgets
  • Allocate resources strategically across programs, regions, and initiatives
  • Establish vendor and agency partnerships to extend team capabilities
  • Implement processes for efficient budget tracking, forecasting, and optimization
  • Drive maximum business impact from field marketing investments

Cross-Functional Alignment

  • Partner with Sales leadership to ensure field marketing programs support revenue objectives
  • Collaborate with Product Marketing on messaging, positioning, and product launch strategies
  • Work with Demand Generation to create integrated campaigns that maximize field marketing impact
  • Align with Customer Marketing on retention and expansion strategies through field programs
  • Serve as a key strategic partner to the broader marketing leadership team

Measurement & Optimization

  • Establish sophisticated attribution models for field marketing's contribution to pipeline and revenue
  • Implement robust analytics frameworks to measure program effectiveness and ROI
  • Use data-driven insights to continuously optimize program performance
  • Deliver regular reporting and analysis to executive leadership
  • Translate performance metrics into strategic recommendations for future investments

We are committed to building an inclusive, supportive place for you to do the best and most rewarding work of your career. If you identify with any of the following, we encourage you to apply!

  • 10+ years of progressive B2B marketing experience with at least 5 years specializing in field marketing leadership
  • Bachelor's degree in Marketing, Business, or related field
  • Proven track record developing and leading field marketing strategies that drive significant pipeline and revenue
  • Experience building and leading high-performing marketing teams, including hiring, developing, and mentoring staff
  • Strategic thinker with the ability to connect field marketing initiatives to broader business objectives
  • Demonstrated success managing seven-figure marketing budgets with strong ROI accountability
  • Experience marketing to enterprise B2C brands and agencies, preferably in SaaS, MarTech, or related industries
  • Executive presence and exceptional communication skills, with ability to influence senior leadership
  • Deep understanding of enterprise sales cycles, ABM strategies, and integrated marketing approaches

Nice to Haves:

  • Experience in the social media, content marketing, or influencer marketing space
  • Background developing thought leadership and executive engagement programs
  • Experience with marketing technologies including CRM, MAP, event tech, and analytics platforms
  • International field marketing experience across multiple regions
  • Track record of successful marketing innovation and creative problem-solving
  • Advanced degree or professional certifications in marketing or events management

How you work: 

  • You’re proactive and results-driven, always taking initiative, aligning your actions with company goals, and delivering consistent outcomes. 
  • Strategic and forward-thinking, you balance immediate needs with long-term opportunities to drive impactful, innovative results.
  • Your curiosity fuels success, keeping you sharp on industry trends, competition, and our cross-functional business dynamics. 
  • Adaptable and resourceful, you handle shifting priorities with ease, manage your time effectively, and know when to ask for support.
  • You share insights to help the team stay ahead and make informed decisions.
  • You bring positivity and resilience to every challenge, tackling obstacles with grit and optimism that inspires those around you. 
  • You lead with emotional intelligence, building trust, supporting others, encouraging growth, and fostering strong relationships through empathy and collaboration. 

Our approach to compensation:

We take a market-based & data-driven approach to compensation. We leverage data from trusted third-party compensation sources to help us understand the market value of a role based on function, level, geographic location, and scope. We evaluate compensation bi-annually, including performance and market-related factors.

Our salaries are benchmarked against market Total Cash Compensation for the geographic location of our job posting. Compensation for some roles is structured as On Target Earnings (OTE = base + commission/variable) while for others it is structured as Salary only.

To comply with local legislation and ensure transparency, we share salary ranges on all job postings. Skills, experience and other factors help determine the final salary we offer which may vary from the original range posted. 

Additionally, all permanent team members are eligible to participate in various benefits plans as part of their overall compensation package.

Salary Range: 

$190,000 - 205,000 OTE

#LI-Hybrid  

Where we work

We have offices in Boston, MA; Vancouver, BC; Chicago, IL; and Vancouver, WA. For select positions, we are open to hiring fully remote candidates. We post our positions in the location(s) where we are open to having the successful candidate be located. 

Diversity, inclusion, and accessibility

At Later, we are committed to fostering a culture rooted in an inclusion-first mindset at every level of the company, embracing the importance of hiring and building teams for culture add rather than culture fit. We openly build and maintain unbiased hiring, pay, and promotion practices to create a foundation for an equitable workplace, paving the way for systemic change.

We are committed to creating a diverse environment and are proud to be an equal opportunity employer. All applications will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, national origin, disability, or age. Please let us know if you require any accommodations or support during the recruitment process.

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