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Senior User Researcher

Vancouver, British Columbia, Canada

Later is the enterprise leader in social media and influencer marketing software, services, and data, trusted by leading brands and agencies worldwide. Following our acquisition of Mavely, the Everyday Influencer Platform®, Later enables brands to scale creator partnerships from nano to premium influencers while managing social media content and campaigns across all major social and affiliate networks. Through proprietary performance data, marketing leaders can drive attributable sales and optimize social commerce with our software platform or award-winning services. 

Later is founded on two success stories that began in 2014: Mavrck, the industry-leading influencer marketing solution (now Later Influence™), and Later, the best social media management platform (now Later Social™) and first-to-market link in bio tool, Later Link in Bio. In 2024, Mavrck and Later officially joined together as one unified business, with a shared vision: to enable the world to make a living with their creativity.

We’re trusted by the top social platforms, with partnerships and integrations with Meta, TikTok, X/Twitter, LinkedIn, YouTube, and Pinterest.

We enable marketers to create high-performing content and engage in authentic collaborations with creators to reach new audiences, drive engagement, and generate predictable ROI. 

About this position:

As a Senior User Researcher at Later, you will be part of a strategic team that impacts Marketing, Product, and Sales teams. This role will lead research to deeply understand the creator + brand ecosystem, including how to strengthen creator partnerships, and also lead Marketing initiatives that heavily rely on data-backed insights. 

You are strong in mixed methods, but can easily lean into your quantitative skillset best seen through the execution of large scale surveys. You can provide structure where there is ambiguity, and are a strong communicator, often working collaboratively and able to visually communicate your findings and insights in a way that is easy to understand and impactful. You understand user psychology, quantitative analytics, consumer behaviour, and what the business requires.

What you'll be doing:

Strategy

  • Identify and prioritize key user research questions and objectives in partnership with multiple stakeholders including product, design, marketing, sales, and data teams. Works collaboratively to influence the timing for collecting, delivering, and refining user-driven insights
  • Self directed in managing stakeholder relationships and has excellent communication skills to understand research needs.
  • Manage time efficiently while balancing priorities, and ensure projects are well run, timely, and planned with clear tasks and milestones

Technical/ Execution

  • Conduct a variety of quantitative and qualitative research, and select the appropriate methodology depending on the business needs and goals
  • Analyze qualitative user data to generate tactical and strategic insights, actionable recommendations keeping in mind current knowledge, project goals, and risks
  • Analyze quantitative data sets from data partners and execute large scale surveys to uncover insights that will inform content marketing initiatives
  • Translate research findings into clear, concise insights and can articulate complex information into effective storytelling using clear, compelling, and engaging visuals (infographics, graphs, etc).
  • Help product owners define a compelling product vision (short term and long term) and assess market demand based on data collected via market research, customer interviews and user surveys

We are committed to building an inclusive, supportive place for you to do the best and most rewarding work of your career. If you identify with any of the following, we encourage you to apply!

  • 5+ years experience in web app implementation and/or a combination of market research
  • Degree in HCI, Cognitive Psychology, Human Factors, or related degree (or equivalent work experience)
  • Demonstrated experience in user research process from planning, recruitment, execution, and delivering results
  • Demonstrated experience executing usability studies, personas, diary studies, field studies, and other qualitative research methods
  • Demonstrated experience of statistical concepts and other quantitative methods to ensure rigor and validity of research to inform and guide decisions. Methods include execution of large scale surveys. 
  • Experience in R, Python an asset
  • Excellent communication and presentation skills that allow you to clearly communicate complex research concepts and direction to stakeholders across the company

How you work: 

  • You’re proactive and results-driven, always taking initiative, aligning your actions with company goals, and delivering consistent outcomes. 
  • Strategic and forward-thinking, you balance immediate needs with long-term opportunities to drive impactful, innovative results.
  • Your curiosity fuels success, keeping you sharp on industry trends, competition, and our cross-functional business dynamics. 
  • Adaptable and resourceful, you handle shifting priorities with ease, manage your time effectively, and know when to ask for support.
  • You share insights to help the team stay ahead and make informed decisions.
  • You bring positivity and resilience to every challenge, tackling obstacles with grit and optimism that inspires those around you. 
  • You lead with emotional intelligence, building trust, supporting others, encouraging growth, and fostering strong relationships through empathy and collaboration. 

Our approach to compensation:

We take a market-based & data-driven approach to compensation. We leverage data from trusted third-party compensation sources to help us understand the market value of a role based on function, level, geographic location, and scope. We evaluate compensation bi-annually, including performance and market-related factors.

Our salaries are benchmarked against market Total Cash Compensation for the geographic location of our job posting. Compensation for some roles is structured as On Target Earnings (OTE = base + commission/variable) while for others it is structured as Salary only.

To comply with local legislation and ensure transparency, we share salary ranges on all job postings. Skills, experience and other factors help determine the final salary we offer which may vary from the original range posted. 

Additionally, all permanent team members are eligible to participate in various benefits plans as part of their overall compensation package.

Salary Range: 

$ 90,000 - 104,000 

 

*Co-op team members, independent contractors, and freelancers are not eligible for company benefits. 

#LI-Hybrid 

Where we work

We have offices in Boston, MA; Vancouver, BC; Chicago, IL; and Vancouver, WA. For select positions, we are open to hiring fully remote candidates. We post our positions in the location(s) where we are open to having the successful candidate be located. 

Diversity, inclusion, and accessibility

At Later, we are committed to fostering a culture rooted in an inclusion-first mindset at every level of the company, embracing the importance of hiring and building teams for culture add rather than culture fit. We openly build and maintain unbiased hiring, pay, and promotion practices to create a foundation for an equitable workplace, paving the way for systemic change.

We are committed to creating a diverse environment and are proud to be an equal opportunity employer. All applications will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, national origin, disability, or age. Please let us know if you require any accommodations or support during the recruitment process.

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