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Influencer Marketing Account Lead

New York, New York, United States

Later is the enterprise leader in social media and influencer marketing software, services, and data, trusted by leading brands and agencies worldwide. Following our acquisition of Mavely, the Everyday Influencer Platform®, Later enables brands to scale creator partnerships from nano to premium influencers while managing social media content and campaigns across all major social and affiliate networks. Through proprietary performance data, marketing leaders can drive attributable sales and optimize social commerce with our software platform or award-winning services. 

Later is founded on two success stories that began in 2014: Mavrck, the industry-leading influencer marketing solution (now Later Influence™), and Later, the best social media management platform (now Later Social™) and first-to-market link in bio tool, Later Link in Bio. In 2024, Mavrck and Later officially joined together as one unified business, with a shared vision: to enable the world to make a living with their creativity.

We’re trusted by the top social platforms, with partnerships and integrations with Meta, TikTok, LinkedIn, YouTube, and Pinterest.

We enable marketers to create high-performing content and engage in authentic collaborations with creators to reach new audiences, drive engagement, and generate predictable ROI. 

About the Role

Later is seeking an Account Lead to drive strategic client partnerships and deliver best-in-class influencer marketing programs. In this role, you’ll own the success of key accounts, shaping integrated strategies, leading cross-functional execution, and ensuring every campaign delivers measurable business impact.

You will serve as a senior client partner and internal leader — overseeing Account Managers and Coordinators, guiding strategic direction, and acting as a trusted advisor to brands. This is a high-impact role that combines client strategy, operational excellence, and team leadership to strengthen Later’s position as a top partner in the creator economy.

What You’ll Do

Strategic Leadership & Client Partnership

  • Lead the development of influencer marketing strategies that align with client objectives and deliver measurable ROI.

  • Build and nurture senior client relationships, positioning Later as a strategic advisor and long-term partner.

  • Facilitate strategic business reviews and campaign reporting that translate performance into actionable next steps.

Campaign Oversight & Execution

  • Oversee the execution of multiple influencer campaigns from kickoff to wrap, ensuring quality, compliance, and impact.

  • Guide Account Managers in managing day-to-day client communications and executional tasks.

  • Own campaign budgets, timelines, and deliverables, ensuring projects are on track and aligned with client commitments.

Cross-Functional Collaboration

  • Partner with Social, Strategy, Creator Success, Paid Media, Product, and Sales to deliver seamless integrated campaigns.

  • Act as the voice of the client and influencer, ensuring feedback informs platform improvements and future strategies.

Compliance & Risk Management

  • Ensure campaigns meet FTC guidelines and platform standards while maintaining creative excellence.

  • Build and maintain internal processes that guarantee compliance across all accounts.

  • Anticipate risks early and implement proactive solutions.

Insights & Innovation

  • Monitor campaign KPIs, surface insights, and recommend optimizations to improve performance.

  • Stay ahead of industry trends, platforms, and cultural shifts — embedding innovation into client strategies.

  • Contribute thought leadership to elevate Later’s reputation with clients and across the industry.

Team Leadership & Development

  • Manage and mentor direct reports, building a high-performing, client-focused team.

  • Provide coaching, performance feedback, and growth opportunities to Account Managers and Coordinators.

  • Foster a culture of accountability, collaboration, and continuous learning.

Business Growth

  • Identify expansion and upsell opportunities within accounts, partnering with Sales and Strategy to grow revenue.

  • Contribute to RFPs and new business pitches by bringing client insights and proven campaign expertise.

What You Bring

  • 5+ years of experience in influencer marketing, social media, or digital campaign management, with direct client-facing experience.

  • Proven ability to lead client strategy and deliver results against brand objectives.

  • Strong management experience, including coaching, performance reviews, and day-to-day team leadership.

  • Deep knowledge of social platforms, influencer best practices, and compliance requirements.

  • Data-driven mindset with the ability to translate performance into actionable insights.

  • Exceptional communication, presentation, and relationship-building skills.

  • Track record of driving account growth and strengthening client partnerships.

How You Work

  • You consistently deliver results that drive measurable business impact.

  • You are customer and creator obsessed, anticipating needs and building trust through proactive insights.

  • You bring innate curiosity, applying new learnings and challenging assumptions to improve outcomes.

  • You succeed together, removing roadblocks and elevating your team while thriving under pressure.

  • You practice fearless honesty, providing clear feedback, owning mistakes, and holding yourself and others accountable.

What Success Looks Like

  • Key client accounts achieve renewal and expansion targets, with measurable ROI from campaigns.

  • Later is seen as a trusted strategic partner, not just an executional vendor.

  • Campaigns are consistently delivered on time, on budget, and above quality standards.

  • Account Managers and Coordinators under your leadership grow in performance and confidence.

  • Later’s Services team is recognized for innovation, compliance rigor, and best-in-class execution.

 

Our approach to compensation:

We take a market-based & data-driven approach to compensation. We leverage data from trusted third-party compensation sources to help us understand the market value of a role based on function, level, geographic location, and scope. We evaluate compensation bi-annually, including performance and market-related factors.

Our salaries are benchmarked against market Total Cash Compensation for the geographic location of our job posting. Compensation for some roles is structured as On Target Earnings (OTE = base + commission/variable) while for others it is structured as Salary only.

To comply with local legislation and ensure transparency, we share salary ranges on all job postings. Skills, experience and other factors help determine the final salary we offer which may vary from the original range posted. 

Additionally, all permanent team members are eligible to participate in various benefits plans as part of their overall compensation package.

Salary Range: $115,000 - $140,000 OTE

#LI-Remote

Where we work

We have offices in Boston, MA; Vancouver, BC; Chicago, IL; and Vancouver, WA. For select positions, we are open to hiring fully remote candidates. We post our positions in the location(s) where we are open to having the successful candidate be located. 

Diversity, inclusion, and accessibility

At Later, we are committed to fostering a culture rooted in an inclusion-first mindset at every level of the company, embracing the importance of hiring and building teams for culture add rather than culture fit. We openly build and maintain unbiased hiring, pay, and promotion practices to create a foundation for an equitable workplace, paving the way for systemic change.

We are committed to creating a diverse environment and are proud to be an equal opportunity employer. All applications will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, national origin, disability, or age. Please let us know if you require any accommodations or support during the recruitment process.

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