VP, Paid Social

Later is the enterprise leader in social media and influencer marketing software, services, and data, trusted by leading brands and agencies worldwide. Following our acquisition of Mavely, the Everyday Influencer Platform®, Later enables brands to scale creator partnerships from nano to premium influencers while managing social media content and campaigns across all major social and affiliate networks. Through proprietary performance data, marketing leaders can drive attributable sales and optimize social commerce with our software platform or award-winning services. 

Later is founded on two success stories that began in 2014: Mavrck, the industry-leading influencer marketing solution (now Later Influence™), and Later, the best social media management platform (now Later Social™) and first-to-market link in bio tool, Later Link in Bio. In 2024, Mavrck and Later officially joined together as one unified business, with a shared vision: to enable the world to make a living with their creativity.

We’re trusted by the top social platforms, with partnerships and integrations with Meta, TikTok, LinkedIn, YouTube, and Pinterest.

We enable marketers to create high-performing content and engage in authentic collaborations with creators to reach new audiences, drive engagement, and generate predictable ROI. 

About this position:

We’re looking for a bold, strategic, and operationally excellent VP, Paid Social to build and lead Later’s new Paid Media Services function. This is a net-new, high-impact role reporting to our Chief Customer Officer, where you’ll own the development of a differentiated paid social offering that strengthens our position as the industry leader in influencer + paid social performance.

You will craft the vision, operating model, and team that bring this offering to life—designing a best-in-class approach across Meta, TikTok, YouTube, and emerging platforms. You’ll also play a critical role in cross-functional alignment across Sales, Strategy, and Services to ensure paid social becomes a scalable and profitable growth engine for Later and our enterprise clients.

What you'll be doing:

Strategy

• Build and articulate Later’s Paid Social Services vision, positioning, and long-term growth strategy—grounded in business impact and client outcomes.
• Develop a differentiated POV on paid social’s role in creator + influencer ecosystems, creating frameworks that support enterprise-level performance and measurement.
• Scale the existing paid social offering while developing & launching new paid media operating model, packages, pricing, and delivery standards that enable profitable scale.
• Define the long-term roadmap for team capabilities, platform partnerships, and systems required to elevate the offering.
• Stay ahead of platform updates, industry shifts, and competitive moves—turning insights into strategic advantages for Later and our clients.

Technical/ Execution

• Build and codify scalable workflows for planning, trafficking, QA, pacing, optimization, and reporting with a strong emphasis on quality and accuracy.
• Own forecasting, pacing, and performance standards to ensure operational excellence
• Leverage tools such as Meta Ads Manager, TikTok Ads Manager, YouTube/Google Ads, GA4, Looker, Snowflake, MMPs, BI dashboards, and ad servers to deliver actionable insights.
• Develop robust frameworks that demonstrate the lift of integrated paid + creator/influencer programs + organic social programs.

Team / Collaboration

• Build and lead a high-performing Paid Social team—including Directors, Managers, and Specialists—with clear expectations, accountability, and growth pathways.
• Foster a culture rooted in Later’s values: fearless honesty, customer/creator obsession, high performance, and collaborative problem-solving.
• Partner closely with Sales, Strategy, and Services leadership to co-develop integrated solutions and drive revenue growth.
• Collaborate with Analytics, Creative, Customer Ops, RevOps, and cross-functional teams to ensure seamless execution and measurable results.
• Act as a connector across functions, increasing operational clarity and empowering teams to perform at a high level.

Leadership

• Serve as the senior leadership voice of Paid Social—internally, with enterprise clients, and with platform partners.
• Influence senior stakeholders with clear storytelling, data-backed recommendations, and confident decision-making.
• Champion a high bar for operational excellence, outcome based performance, and cultural impact across your organization.
• Partner with the CCO on revenue strategy, planning, forecasting, and scaling decisions for Paid Media Services.
• Model leadership behaviors consistent with Later’s high performance culture—setting clear expectations, giving direct and timely feedback, and holding teams accountable.

Research/Best Practices

• Build and maintain competitive intelligence, market insights, and platform relationships (Meta, TikTok, YouTube, Snapchat, Pinterest) to ensure Later stays on the leading edge.
• Develop and maintain feasibility and scoping frameworks that ensure profitable, predictable delivery.
• Introduce new tools, test & learn frameworks, and methodologies that improve delivery outcomes and team efficiencies.

What success looks like:

• A full scale Paid Social Services offering with clear packaging, pricing, delivery frameworks, and measurable standards.
• A high-performing team delivering predictable, high-quality outcomes across enterprise clients.
• Demonstrated impact on full funnel business outcomes—ROAS, CPA efficiency, Impressions, Clicks, and overall integrated influencer lift.
• Paid Social is a critical retention and expansion driver for Later, integrated seamlessly into cross-functional offerings.
• Strong platform partnerships established, unlocking new betas, early access, and co-marketing opportunities.
• Scalable operational systems built, reducing friction, increasing accuracy, and improving speed-to-launch.
• A culture of accountability, clarity, and continuous improvement deeply embedded across the team.

What you bring:

• 10–12+ years of leadership experience in paid social or paid media, including owning a revenue line, P&L, or services business.
• Proven ability to build or scale a paid media organization within a high-growth, high-performance environment.
• Deep expertise across Meta, TikTok, YouTube, and emerging platforms—including measurement, optimization, and enterprise campaign delivery.
• Demonstrable success integrating paid social with creator, influencer, and organic social marketing strategies.
• Experience building & managing 10+ person teams with a strong focus on coaching, performance management, and leveling up talent.
• Strong proficiency with analytics and media tools
• Executive presence with the ability to influence senior clients and internal leadership.
• High bar for operational rigor, process design, quality control, and performance measurement.
• Thrives in ambiguous, fast-moving environments with a builder mindset and solutions-oriented approach.
• Strong alignment with Later’s values—fearless honesty, customer obsession, curiosity, collaboration, and a commitment to delivering measurable impact.

How you work: 

• Driven by Impact: You deliver results that matter—prioritizing high-value work, meeting deadlines, and adapting quickly while keeping outcomes clear.
• Strategic & Customer-Centric: You anticipate risks and opportunities, connect decisions to long-term growth, and build trust through proactive insights.
• Curious & Growth-Oriented: You seek knowledge, ask sharp questions, and apply learnings fast—challenging the status quo with a mindset of improvement.
• Collaborative & Resilient: You thrive in change by staying resourceful, solution-focused, and positive—removing roadblocks, sharing insights, and keeping morale high.
• Accountable & Honest: You own your work, hold yourself and others to a high bar, and use transparent feedback to drive growth.
• Emotionally Intelligent: You build trust through empathy and collaboration, foster inclusion, and inspire others with grit, optimism, and integrity.

Our approach to compensation:

We take a market-based & data-driven approach to compensation. We leverage data from trusted third-party compensation sources to help us understand the market value of a role based on function, level, geographic location, and scope. We evaluate compensation bi-annually, including performance and market-related factors.

Our salaries are benchmarked against market Total Cash Compensation for the geographic location of our job posting. Compensation for some roles is structured as On Target Earnings (OTE = base + commission/variable) while for others it is structured as Salary only.

To comply with local legislation and ensure transparency, we share salary ranges on all job postings. Skills, experience and other factors help determine the final salary we offer which may vary from the original range posted. 

Additionally, all permanent team members are eligible to participate in various benefits plans as part of their overall compensation package.

Salary Range: 

$ 220,000 - 250,000 OTE

 

#LI-Hybrid  

Where we work:

We have offices in Boston, MA; Vancouver, BC; Chicago, IL; and Vancouver, WA. For select positions, we are open to hiring fully remote candidates. We post our positions in the location(s) where we are open to having the successful candidate be located. 

Diversity, inclusion, and accessibility:

At Later, we are committed to fostering a culture rooted in an inclusion-first mindset at every level of the company, embracing the importance of hiring and building teams for culture add rather than culture fit. We openly build and maintain unbiased hiring, pay, and promotion practices to create a foundation for an equitable workplace, paving the way for systemic change.

We are committed to creating a diverse environment and are proud to be an equal opportunity employer. All applications will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, national origin, disability, or age. Please let us know if you require any accommodations or support during the recruitment process.