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Digital Marketing Manager

USA Remote

Make a SPLASH with Latham, The Pool Company!

At Latham, The Pool Company, we don’t just make swimming pools; we create opportunities for backyard dreams to come true. As the leading manufacturer in North America, Australia, and New Zealand, we are committed to delivering innovation, quality, and sustainability in everything we do.

We believe in building an environment where everyone can thrive. That is why we offer:

  • A culture of integrity, collaboration, and respect.
  • Comprehensive benefits for you and your family.
  • Opportunities for growth, mentorship, and skill development.

A little about the position:

Job Summary: The Digital Marketing Manager will play a central role in driving demand generation and marketing operations across Latham’s digital channels. This is a hands-on, generalist role that spans paid digital media oversight, social media, CRM management, SEO, conversion rate optimization (CRO), and digital asset management. The ideal candidate is analytically minded, comfortable operating inside marketing technology platforms, and thrives in a collaborative environment where they can partner with both internal teams and external agency partners.

Some of What You Will Do:

  • Paid Digital Media (Agency Oversight & Strategy)

    • Serve as an internal point of contact for the external digital media agency, ensuring alignment with business objectives, brand standards, and campaign timelines
    • Monitor campaign performance, budgets, and pacing across Google Ads, Meta, and other paid platforms; flag anomalies and recommend optimizations.
    • Collaborate with the agency to devise new campaign concepts, audience strategies, and creative testing plans.
    • Partner with internal stakeholders to identify and reduce invalid traffic and click fraud.

    Social Media

    • Assist with loading/scheduling Social Media posts into HubSpot.
    • Help monitor community management, ensuring that users needing assistance are routed to the proper team(s) internally.

    Conversion Rate Optimization (CRO)

    • Audit and optimize landing pages tied to paid media campaigns, improving conversion rates through A/B testing, UX improvements, and messaging alignment.
    • Analyze user behavior data (GA4) to identify drop-off points and recommend improvements.
    • Collaborate with web development to implement landing page changes and ensure tracking accuracy.

    HubSpot CRM & Marketing Operations

    • Help manage day-to-day HubSpot operations including contact management, list segmentation, lead scoring maintenance, and lifecycle stage integrity.
    • Build and maintain marketing automation workflows (email nurture sequences, internal notifications, lead routing).
    • Support marketing-to-sales alignment by ensuring MQL/SQL definitions are enforced and reporting is accurate.
    • Assist with ongoing data hygiene efforts: deduplication, property standardization, and contact enrichment.

    SEO

    • Monitor organic search performance and keyword rankings; identify content gaps and optimization opportunities.
    • Stay current with algorithm updates and industry best practices; recommend adjustments to the SEO strategy as needed.

    Digital Asset Management (DAM)

    • Lead the cleanup and organization of Latham’s image and creative asset library, establishing a consistent taxonomy and tagging system.
    • Develop SOPs and training documentation for internal teams on proper DAM usage, upload protocols, and asset retrieval.
    • Maintain ongoing governance of the DAM to ensure assets remain organized, current, and properly tagged.

 

What You Bring to the Table: (Qualifications)

Required

  • 4–7 years of experience in digital marketing, with demonstrated expertise across paid media, CRM/marketing automation, and SEO.
  • Hands-on experience with HubSpot Marketing Hub (workflows, lead scoring, list management, reporting). HubSpot certifications are a plus.
  • Working knowledge of Google Ads, Meta Ads Manager, and campaign performance analysis.
  • Proficiency in Google Analytics 4 (GA4) for performance monitoring and reporting.
  • Experience managing or collaborating with external digital agencies.
  • Strong analytical skills with the ability to translate data into actionable recommendations.
  • Excellent project management and organizational skills; comfortable managing multiple priorities simultaneously.
  • Clear, professional communication skills. Able to present findings and recommendations to leadership.

Preferred

  • Experience in a B2B or B2C2B marketing environment, ideally in manufacturing, building products, or home improvement.
  • Familiarity with CRO tools and methodologies (A/B testing platforms, heatmap tools).
  • Experience with DAM platforms and asset taxonomy/governance.
  • Exposure to marketing attribution, offline conversion tracking, or data integration workflows.

 

Why Join Latham? At Latham, we invest in your well-being, growth, and success. Our comprehensive benefits package supports you and your family with:

  • Medical, dental, and vision coverage
  • 24/7 telehealth and wellness resources
  • Personalized benefits advocacy and support
  • Expert second opinions and access to leading specialists
  • 401(k) with a 50% company match up to 6%, and financial protection benefits
  • Flexible PTO and 11 paid holidays
  • Mental health, family care, and financial wellness resources

 Join a team that's invested in your well-being, your future, and your success. 

Some Important Information for you:

 

Position Title: Director of Digital Marketing
Search Area: Off-site, Remote
Employment Type: Remote
Status: Full-time, not eligible for relocation package or visa sponsoring.
Salary Range: Disclosure as required by applicable state law, the annual salary range for this position is $85,000-100,000. This is Latham Pool’s good faith belief at the time of this posting.
Our compensation reflects the cost of labor across US geographic markets.  Starting pay for this role will vary based on multiple factors, including location, knowledge, skills, education, and experience. Pay ranges may be modified in the future.
Bonus: Target bonus of 10% of base pay

 

 

 Latham, The Pool Company is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status. Latham, The Pool Company is a Drug-Free Workplace Employer. All offers of employment are subject to applicable pre-employment requirements.

 

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Latham Group, Inc. is an equal opportunity employer. We provide fair and equal treatment to job applicants regardless of race, color, religious creed, national origin, ancestry, age, gender, pregnancy, sexual orientation, gender identity or expression, marital status, familial status, disability, genetic information, veteran or military status, or any other status protected by law.

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CRIMINAL HISTORY

Prior to conducting a background investigation, the Company will provide you with a release form that complies with the Fair Credit Reporting Act and any applicable state and/or local law, if required.

All Applicants must not include any information about arrests or criminal accusations that did not result in a conviction, nor any convictions that were sealed, eradicated, erased, restricted, annulled, expunged, or vacated, or convictions that resulted in referral to a diversion program when responding to these questions.

Applicants in the following cities and/or states must not answer any of the questions below: Los Angeles, California; San Diego, California; San Francisco, California; District of Columbia; Gainesville, Florida; Chicago, Illinois; Cook County, Illinois; Des Moines, Iowa; Waterloo, Iowa; Baltimore, Maryland; Montgomery County, Maryland; Prince Georges County, Maryland; Columbia, Missouri; Kansas City, Missouri; St. Louis, Missouri; Buffalo, New York; New York City, New York; Rochester, New York; Suffolk County, New York; Westchester County, New York; Portland, Oregon; Lehigh County, Pennsylvania; Philadelphia, Pennsylvania; Austin, Texas; DeSoto, Texas; Seattle, Washington; Spokane, Washington; Madison, Wisconsin; California, Colorado, Connecticut, Hawaii, Illinois, Maine, Maryland, Massachusetts, Minnesota, New Jersey, New Mexico, Oregon, Rhode Island, Vermont, Washington, Wisconsin.

All Other Applicants: Only answer questions as instructed below.

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New York applicants (other than those in Buffalo, New York City Rochester, Suffolk County and Westchester County who should not respond at all): Do not include actions or proceedings that resolved by an order adjourning the action in contemplation of dismissal. Also, do not include convictions that were resolved through youthful offender adjudication.

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Virginia applicants: Do not include charges that are related to the possession of marijuana.

NOTE: Answering "yes" to any of these questions does not constitute an automatic bar to employment. The Company will consider the nature of the crime, its seriousness, the substantial relation to the position's functions and qualifications, the number of occurrences, the applicant's age at the time of the crime, the time elapsed since the crime, the applicant's work and educational history, employment references and recommendations, and the business necessity of any exclusion when required by law.

 

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APPLICANT'S STATEMENT AND ACKNOWLEDGMENTS

I understand that the Company is committed to providing equal opportunity in all employment practices, including, but not limited to, selection, hiring, promotion, transfer, and compensation to all qualified applicants and employees without regard to race, color, religious creed, national origin, ancestry, age, gender, pregnancy, sexual orientation, gender identity or expression, marital status, familial status, disability, genetic information, veteran or military status, or any other category protected by federal, state, or local law.

I authorize the Company to inquire with any current or former employers, professional, work, educational and personal references listed in the application, or any other individuals I may name concerning my work experience. I further authorize the Company to conduct background investigations to include criminal background checks, motor vehicle reports, and other consumer reports that may contain pertinent information related to my candidacy for the position desired. I agree to complete any other notices or consent forms required in order for the Company to obtain this information. I understand the Company complies with the Fair Credit Reporting Act ("FCRA") and that should employment be denied based upon my background report(s), that I will be provided with a copy the relevant report, applicable eligibility standards, and a Summary of Rights Under the FCRA, and any applicable state law equivalent.

I understand that the Company reserves the right, to the extent permitted by law, to require drug and alcohol screening tests of an applicant or an employee either prior to beginning employment or anytime during employment. I agree to consent to such testing and sign any separately required authorization forms related to the testing and disclosure of the results to the Company. I further understand that if I am employed by the Company, I may be required, when job related and consistent with the Company's business needs, to undergo a medical examination.

I certify that I have received a copy of the position description for the job desired. I understand that this employment application and any other Company documents provided during the application process are not promises of employment. I understand that should I accept employment with the Company, that employment is at-will. Employment can be terminated at any time, with or without notice, by myself or the Company to the extent permitted by state law.

I certify that the information given by me on this application and during the interview process is true and complete in all respects, and I agree that if the information is found to be false, misleading, or unsatisfactory in any respect (in the Company's judgment) that I will be disqualified from consideration for employment or subject to immediate dismissal if discovered after I am hired.

I understand this application will be considered active for a maximum of 45 days. If I wish to be considered for employment after that time, I understand that I must reapply. I further understand that separate applications are required for each position for which I wish to be considered.

UNDER MARYLAND LAW, AN EMPLOYER MAY NOT REQUIRE OR DEMAND, AS A CONDITION OF EMPLOYMENT, PROSPECTIVE EMPLOYMENT, OR CONTINUED EMPLOYMENT, THAT AN INDIVIDUAL SUBMIT TO OR TAKE A POLYGRAPH EXAMINATION OR SIMILAR TEST. AN EMPLOYER WHO VIOLATES THIS LAW IS GUILTY OF A MISDEMEANOR AND SUBJECT TO A FINE NOT EXCEEDING $100.

It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.

 

 

 


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