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Campaign Strategist

Remote - US

About the Job:

We are seeking a marketing campaign strategist to help build and scale the Integrated Campaigns function at LaunchDarkly. The Campaign Strategist will lead the tactical execution of all campaigns in market. This role will direct, orchestrate and analyze performance of full-funnel ABM campaigns across multiple channels to generate awareness and demand across prospects and customers. 

The ideal candidate will combine an understanding of ABM and demand generation frameworks, attention to executional details, deep collaboration across marketing, sales, and operations teams, and a desire to help build a critical function from the ground up.

Responsibilities:

  • Support the planning, build, and optimization of new logo and customer campaigns that support generation of pipeline and revenue. 
  • Plan the promotional elements of all campaigns, that align campaign messaging across channels, including advertising, paid social, nurture emails, webinars, direct mail, and video. 
  • Map existing content to campaign needs, and work cross-functionally with content and PMM to influence future content plans. 
  • Work closely with channel experts to analyze campaign performance, and recommend optimizations to improve campaign performance. 
  • Work closely with sales teams to enable coordinated execution of outreach efforts between teams.
  • Work with Revenue Operations to execute repeatable processes across our GTM motion. 
  • Work cross-functionally across marketing teams brand, product marketing, creative, content, project management, and marketing operations to ensure seamless execution of campaigns.

Qualifications:

  • 5+ years of experience in B2B marketing, demand generation, integrated campaigns, and ABM.
  • Proven ability to execute marketing programs that are aligned to strategic business goals and deliver measurable results. 
  • Strong understanding of B2B demand gen and ABM frameworks.
  • Skilled at leading through influence and alignment across cross-functional stakeholders to drive coordinated campaign execution.
  • Experience partnering with Sales, Product Marketing, and Revenue Operations on pipeline generation, acceleration and account engagement strategies.
  • Excellent communication and stakeholder management skills, with the ability to convey plans and direction clearly across teams.
  • Experience in B2B SaaS or high-growth technology environments strongly preferred.

Pay:

Target pay ranges based on Geographic Zones* for Level 4: 

  • Zone 1: San Francisco/Bay Area or NYC Metropolitan Area, Boston, Seattle - $108,000 - $149,000**
  • Zone 2: Irvine, LA, Monterey, Santa Barbara, Santa Rosa, Austin, Portland, Philadelphia, Chicago - $97,000 - $134,000**
  • Zone 3: All other US locations - $92,000 - $127,000**

LaunchDarkly operates from a place of high trust and transparency; we are happy to state the pay range for our open roles to best align with your needs. Exact compensation may vary based on skills, experience, and location.

*Within the United States, our geographic pay zones are defined by counties surrounding major metropolitan areas.
**Restricted Stock Units (RSUs), health, vision, and dental insurance, and mental health benefits in addition to salary.

About LaunchDarkly:

Modern software delivery was supposed to be the foundation for a thriving digital business but reality has proven otherwise. Slow, inefficient development cycles, costly outages, and fragmented customer experiences are preventing developers from building their best software. The LaunchDarkly platform helps developers innovate on new features faster while protecting them with a safety valve to instantly rewind when things go wrong. Developers can target product experiences to any customer segment and maximize the business impact of every feature. And by gradually rolling out new application components, they escape nightmare "big-bang" technology migrations. 

The LaunchDarkly platform was built to guide engineers to the next frontier of DevOps by:

  • Improving the velocity and stability of software releases, without the fear of end customer outages
  • Delivering targeted experiences by easily personalizing features to customer cohorts
  • Maximizing the business impact of every feature through the ability to experiment and optimize
  • Coordinating the release and optimization of software to provide consistent experiences across mobile platforms and device types
  • Improving the effectiveness and productivity of engineering teams, by providing insights into engineering cadence and stability

At LaunchDarkly, we believe in the power of teams. We're building a team that is humble, open, collaborative, respectful and kind. We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, gender identity, sexual orientation, age, marital status, veteran status, or disability status. LD invites any applicant to review our written Affirmative Action Plan. To do so, contact People Ops at hr@launchdarkly.com. 

Do you need a disability accommodation?

Fill out this accommodations request form and someone from our People Operations team will contact you for assistance. 

Your safety matters to us. To protect yourself from potential scams, LaunchDarkly recruiters will only contact you from @LaunchDarkly.com email addresses or via LinkedIn from "Verified Recruiter" accounts. Be cautious of emails from other domains.  Legitimate LaunchDarkly recruiters will never ask for money, fees, or banking information before making a job offer. LaunchDarkly will never make a job offer without conducting a formal interview process. Our interview process does not involve asking detailed questions by email. If you are ever unsure about a communication that you receive, don't click any links—visit Careers | LaunchDarkly  directly for confirmed job openings and links to apply.

Please notify us of any fraudulent representation by sending an email to careers@launchdarkly.com.

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