
Principal, Brand Designer (12 Month Contract)
Founded in 2014, and with a total funding currently at $220 million; League is a platform technology company powering next-generation healthcare consumer experiences. Payers, providers, consumer health partners and employers build on League’s platform to deliver high-engagement, personalized healthcare experiences consumers love. Millions of people use solutions powered by League to access, navigate and pay for care.
Position Summary
As a Principal Brand Designer, you’ll play a critical role in shaping how our brand is perceived—both internally and externally. You will lead visual strategy and execution across a wide range of projects: from marketing websites and digital campaigns to investor presentations, internal events, and culture initiatives. Your ability to blend exceptional design skills with clear communication and strong cross-functional collaboration will be essential in driving brand consistency and impact.
What You'll Be Doing:
- Help define, evolve and maintain League’s visual language and brand style guidelines.
- Lead UI/UX and visual design for marketing websites with a focus on conversion and accessibility.
- Design impactful investor and internal presentations with clear storytelling.
- Create visual assets for internal comms, onboarding, events, and ERG programs.
- Develop cohesive event branding across websites, signage, and digital materials.
- Execute digital marketing assets for social, email, and display campaigns.
- Collaborate with marketing, culture, and executive teams to meet cross-functional needs.
- Maintain and refine B2B brand guidelines with Growth Marketing.
- Manage and collaborate with external design vendors and freelancers.
- Stay current with design trends, tools, AI, and best practices.
- Present your work and communicate design rationale clearly to align stakeholders across teams.
- Contribute to measuring design effectiveness and iterate based on results.
What You'll Bring:
- 6+ years of progressive experience in brand design, with a strong portfolio showcasing your work (Link to a strong design portfolio showcasing your work is mandatory).
- Proven expertise in leading UI/UX design for marketing websites—including IA, wireframing, prototyping, and usability best practices.
- Familiarity with accessibility guidelines (e.g., WCAG).
- Expert-level fluency in Adobe Creative Suite and Figma.
- Strong skills in visual storytelling and clear, persuasive presentation design using tools like Google Slides and Figma.
- Familiarity using AI tools (Gemini, ChatGPT, MIdjourney, etc.) in your creative process.
- Experience designing internal communications and employee-facing materials.
- Experience creating event branding and design assets across in-person and virtual formats.
- Keen eye for typography, layout, color, and visual hierarchy.
- Demonstrated ability to manage multiple projects and balance speed with craft.
- Ability to collaborate with a team and also work autonomously.
- Ability to influence and align diverse stakeholders on design direction.
- Experience with motion graphics and video editing is a plus.
CANADA APPLICANTS ONLY: The Canada-specific compensation range below for this full-time position is exclusive of bonus, equity and benefits. This range reflects the minimum and maximum target for base salaries for the position across all Canadian locations. The salary range is intentional to account for the performance and career progressions a Leaguer will experience in the role throughout their time at League. Where in the band you may land is determined by job-related skills/experience. Your recruiter can share more about the specific salary range specific to your skills and experience during the hiring process.
Compensation range for Canada applicants only
$133,700 - $163,400 CAD
We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. If you are an individual in need of assistance at any time during our recruitment process, please contact us at recruitinginfo@league.com.
- You should receive a confirmation email after submitting your application.
- A recruiter (not a computer) reviews all applications at League.
- If we see alignment with League's needs, a recruiter will reach out to learn more about your goals. The recruiter will also share the team-specific interview process depending on the roles you are exploring.
- The final step is an offer, which we hope you will accept!
- Prior to joining us, we conduct reference and background checks. Additional checks could be required for US Candidates, depending on the role you are exploring.
- Learn about our platform, leadership team and partners
- Highmark Health, Google Cloud, League: new digital front door to seamless care
- Former Providence President and Workday EVP of Corporate Strategy join League Board of Directors
- League raises $95 million USD in Series C to build world’s leading healthcare CX platform
- Forbes x League: The Platformization Of Healthcare Is Here
- Fast Company x League: If we want better innovations in healthtech, we need more competition
Recognize and Avoid Employment scams. Practice safe job searching.
Scammers are getting craftier and leveraging fake job postings to get personal information. Know the warning signs and protect yourself from scammers. Learn more here.We are committed to ensuring fairness and transparency throughout our hiring process. League may use Artificial Intelligence (AI) tools to assist in the screening of applicants for this position. Please check out our stance on using AI in recruitment here.
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