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Marketing Analyst (m/f/d)

Düsseldorf (Germany)

AutoScout24 is on a mission to revolutionize marketing through data and analytics. We are looking for a motivated Marketing Data Analyst (m/f/d) to join our team in Düsseldorf. In this role, you will take ownership of our marketing analytics framework, focusing on AutoScout24 Germany, including LeasingMarkt.de, with a primary emphasis on optimizing the efficiency and ROI of our multi-channel marketing funnel. You will work closely with the AS24 Consumer Analytics team and the LeasingMarkt.de Marketing team, helping to make data-driven decisions that drive success. This is the ideal opportunity for someone passionate about both marketing and analytics, eager to make a measurable impact. 
 

What you will do:  

  • Design scalable data models and pipelines within our Data Lake to integrate and manage marketing data across channels.
  • Build and automate dashboards and alerts that provide clear, actionable insights into user acquisition and marketing performance.
  • Empower marketing teams through curated data sources and self-service analytics, enabling fast, data-informed decisions.
  • Collaborate closely with online, app, and offline marketing teams to optimize campaigns, media-buying and budget allocation.
  • Collaborate closely with management teams to support executive-level reporting and ongoing performance monitoring. Partner with analysts to interpret performance across platforms (e.g. Google Analytics, Adjust, Meta, Google Ads, Microsoft Ads, Criteo, etc.) and turn data into strategy.
  • Work with tracking experts to ensure robust data accuracy via UTMs and consistent campaign naming.
  • Lead exploratory analytics projects—from new KPI development and A/B testing to incrementality studies and attribution models. 

 

What you will bring:  

  • 2+ years in marketing analytics, ideally in a B2C or marketplace environment.
  • Strong SQL skills and experience with modern data stacks (Airflow, dbt, Redshift/Snowflake/BigQuery).
  • Proficiency with BI tools (e.g., Tableau, Quicksight) and a keen eye for effective data storytelling.
  • Knowledge of MMPs (e.g., Adjust, AppsFlyer), Google Analytics, and key ad platforms (Google, Meta, Criteo).
  • A strategic mindset with the ability to simplify complex data for technical and business audiences alike.
  • Experience working independently and leading cross-functional analytics initiatives.
  • Fluency in English.
  • BONUS: Experience with Amazon Quicksight and GTM 

 What we offer:

  • An experienced, friendly team with flat hierarchies and open communication
  • Two days of remote work per week and flexible working hours
  • 30 days of vacation + Christmas and New Year's Eve off
  • Option for “workation”
  • Modern office in the heart of Düsseldorf
  • Muesli, fruit, and drinks included, including a portafilter machine
  • Games corner (PlayStation, Switch, table tennis...)
  • Company pension plan, job bike, corporate benefits, and much more

https://www.leasingmarkt.de/karriere

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