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Product Marketing Manager, B2B Insuretech Product

Remote in United States

About Ledger Investing

Ledger Investing is a Y Combinator-backed startup that is transforming the way insurance risk is financed.  Today, Ledger is an online marketplace, focusing on the securitization of insurance. Insurance securitization has quickly grown to be a $100 billion market but is limited in scope due to opacity and complexity.  Ledger is on its way to expanding this market to $1 trillion by building a seamless data platform from the policyholder to the capital markets, enabling transparency, and bringing best-in-class analytics and real-time insights to the table. Our $75 million Series B round of investment funding has set us up for exponential growth. We are on our way to disrupting the industry by serving as an unparalleled, advantageous marketplace for virtually all types of insurance risks and capital.

About the Role:

We are seeking an experienced and strategic Product Marketing Manager to lead the go-to-market (GTM) strategies and marketing initiatives for a new cutting-edge product solution. You will play a pivotal role in driving product adoption, user engagement, and revenue growth. Collaborating closely with cross-functional teams, you’ll ensure our products are positioned to resonate with target audiences and stand out in a competitive market. The role will report to the head of our cross-functional product team.

You will be working on:

  • Go-to-Market Leadership: Develop and execute comprehensive GTM strategies for new and existing products, including audience segmentation, positioning, messaging, and multi-channel campaign management.
  • Market Insights: Conduct competitive analysis, market research, and customer interviews to identify trends, pain points, and opportunities. Use insights to shape product positioning and marketing strategies.
  • Product Positioning: Craft compelling value propositions, key messaging, and differentiation strategies tailored to various buyer personas and market segments.
  • Cross-Functional Collaboration: Partner with Engineering and Design teams to align product and marketing roadmaps. Influence product development by representing the voice of the customer.
  • Campaign Execution: Lead integrated campaigns that span digital marketing, content creation, events, and sales enablement to drive awareness, acquisition, and retention.
  • Sales Enablement: Equip business development efforts with tools, training, and resources, including presentations, battle cards, and product guides, to effectively communicate product value.
  • Performance Analysis: Monitor campaign performance and user metrics to optimize strategies and ensure ROI. Provide actionable recommendations based on data.
  • Product Launches: Manage end-to-end launch plans, including communication strategies, client-facing materials, and internal readiness.

Qualifications: 

  • Strategic Mindset: Strong ability to translate business goals into actionable marketing plans. Expertise in positioning and messaging that resonates with diverse audiences.
  • Analytical Skills: Data-driven decision-maker with the ability to analyze performance metrics and user insights to inform marketing strategies.
  • Domain Expertise: Familiarity with (re)insurance and/or financial reporting products strongly preferred.
  • Communication: Exceptional verbal and written communication skills, with the ability to craft compelling stories, influence others, and collaborate across teams.
  • Project Management: Proven ability to manage multiple priorities in a fast-paced environment while meeting deadlines.
  • Teamwork: Collaborative leader with a knack for aligning cross-functional stakeholders and influencing outcomes.

Required Qualifications:

  • 5+ years as a product marketing manager, preferably in fintech, SaaS, and/or insurance environments.
  • Bachelor’s degree in Marketing, Business, or a related field.
  • Experience successfully launching a new digital product, preferably in a startup environment.
  • Experience with marketing tools and platforms (e.g., CRM, analytics, automation).

How You Can Stand Out:

  • MBA or other relevant advanced degree.
  • Certification in Pragmatic Marketing or Product Marketing Alliance is a plus.

 

For US based positions: 

Ledger Investing is an equal opportunity employer and complies with all applicable federal, state, and local fair employment practices laws. We strictly prohibit and do not tolerate discrimination against employees, applicants, or any other covered persons because of race, color, religion, creed, national origin or ancestry, ethnicity, sex, gender (including gender nonconformity and status as a transgender or transsexual individual), sexual orientation, marital status, age, physical or mental disability, citizenship, past, current or prospective service in the uniformed services, predisposing genetic characteristic, domestic violence victim status, arrest records, or any other characteristic protected under applicable federal, state or local law.

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