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National Key Customer Marketing Director

Somerset, New Jersey, United States

Legend Biotech is seeking a National Key Customer Marketing Director as part of the Commercial team based Somerset, NJ. 

Role Overview

The National Key Customer Marketing (KCM) Director for Multiple Myeloma/CAR-T will be responsible for shaping the strategy, planning, and execution of the key customer engagement plan while ensuring alignment with the brand strategy. This field-based marketing leadership role (non-sales focused) will manage a team of 4 Regional Key Customer Marketing Associate Directors (ADs). This position involves overseeing the strategic engagement of multiple myeloma national and regional thought leaders as well as key customers. The three primary areas of focus are, but not limited to, thought leader engagement, executive encounter management, and liaising with marketing. All KCM interactions are always within label, and consistent with commercial, compliance, legal and regulatory guidelines.

The National KCM Director will work closely, and within approved SOPs, with other field professionals, including but not limited to Commercial Leadership, in addition to home office-based colleagues in Marketing, Medical Affairs, Sales, and Market Access.

The behaviors that are critical for success are leadership, collaboration, communication, planning, relationship building, and the ability to lead the team to execute tactical initiatives and provide timely feedback.

Key Responsibilities  

  • Lead and manage a team of Regional Key Customer Marketing ADs (Northeast, Southeast, Central, and West).
  • Ensure the execution of integrated strategic commercial plans through the Key Customer Marketing team.
  • Lead the development of identification, profiling, cultivation and maintenance of long-term relationships with national and regional thought leaders and key customers at academic institutions and large community networks.
  • Design the strategic key customer engagement plan for key customer engagements and executive encounters at local, regional, and national conferences, in field engagements, and other venues as directed in a complaint manner.
  • Lead the translation of thought leader and key customer engagements into commercial insights contributing to strategies, tactics, and broader plans.
  • Execute and lead specific KCM regional initiatives to support the brand strategy.
  • Compliantly collaborate and communicate with the field commercial team on thought leader insights to ensure strategic and tactical cohesiveness.
  • Collaborate with the Carvykti alliance partner, Johnson & Johnson, as needed to plan key customer engagements.
  • Identify and prioritize opportunities for peer-to-peer initiatives and partner with J&J on speaker’s bureau and programs.
  • Partner with Insights & Analytics team to better understand regional variations in treatment patterns/approaches.
  • Lead the development of insight reports to commercial leadership on various topics as requested.
  • Develop executive presentations for quarterly business reviews.
  • Assist in the execution of commercial contracts when requested.

Requirements

  • Minimum of a bachelor’s degree in a related field required; MD, PharmD, PhD or other related graduate degree preferred.
  • 10 years of pharmaceutical or biologics industry experience in sales, marketing, key account management, or medical engaging with thought leaders or influential HCPs required.
  • 4 years of relevant Multiple Myeloma, Cell Therapy, or Oncology experience required.
  • 3-5 years of people leadership is required, and KCM-related experience is preferred.
  • Able to build and maintain long-lasting customer relationships.
  • Able to work cross-functionally with internal and external stakeholders to innovate, collaborate, and deliver results.
  • Ability to lead and develop the team.
  • Valid driver's license.
  • Ability to travel 75 – 85%.
  • Must work within label, and regulatory and legal compliance guidelines.
  • Required to exercise sound judgment and discretion, independently assess and resolve complex situations and shift priorities as the need arises. 
  • Possess excellent oral and written communication skills.  
  • Able to coordinate multiple projects with overlapping deadlines and complete tasks autonomously.
  • Challenges the status quo, looks for/adopts best practices, embraces change.
  • Must demonstrate flexibility, while maintaining a sense of urgency.

#Li-JK2

#Li-Hybrid

Legend Biotech is a proud equal opportunity/affirmative action employer committed to attracting, retaining, and maximizing the performance of a diverse and inclusive workforce. It is Legend’s policy to ensure equal employment opportunity without discrimination or harassment based on race, color, religion, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity or expression, age, disability, national origin, marital or domestic/civil partnership status, genetic information, citizenship status, uniformed service member or veteran status, or any other characteristic protected by law.

Legend Biotech maintains a drug-free workplace.

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