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Senior Director/ Director, HCP Professional Promotion Marketing

Bridgewater, New Jersey, United States

Legend Biotech is a global biotechnology company dedicated to treating, and one day curing, life-threatening diseases. Headquartered in Somerset, New Jersey, we are developing advanced cell therapies across a diverse array of technology platforms, including autologous and allogenic chimeric antigen receptor T-cell, T-cell receptor (TCR-T), and natural killer (NK) cell-based immunotherapy. From our three R&D sites around the world, we apply these innovative technologies to pursue the discovery of safe, efficacious and cutting-edge therapeutics for patients worldwide.

 

Legend Biotech entered into a global collaboration agreement with Janssen, one of the pharmaceutical companies of Johnson & Johnson, to jointly develop and commercialize ciltacabtagene autolecuel (cilta-cel). Our strategic partnership is designed to combine the strengths and expertise of both companies to advance the promise of an immunotherapy in the treatment of multiple myeloma.

 

Legend Biotech is seeking a Senior Director/ Director, HCP Professional Promotion Marketing as part of the Commercial team based in Bridgewater, NJ.

Role Overview

The Senior Director/ Director, HCP Professional Promotion Marketing will be instrumental in helping to deliver the promise of CARVYKTI, a BCMA targeted CAR-T therapy, to appropriate multiple myeloma patients in the US.

This role will serve as the HCP professional promotion marketing lead for CARVYKTI at Legend and will work closely with our alliance partner, Johnson & Johnson, to maximize the opportunity for CARVYKTI. This role will be responsible for various aspects of brand strategy and execution.

This position will report to the Executive Director – Head of Marketing and will be hybrid or based in Legend’s corporate office located in Bridgewater, NJ.

Key Responsibilities

  • Lead the development of HCP professional promotion marketing plans informed by customer and market insights.
  • Partner with J&J in the development of key messages, engaging content, and effective tactics while managing project plans to meet timelines.
  • Collaborate with Insights & Analytics to initiate and analyze market data/research to gain a deep understanding of the customers, brand, multiple myloma, and CAR-T treatment landscape.
  • Monitor market data and translate signals, competitive insights, and landscape data into actions and decisions.
  • Collaborate with the Key Customer Engagement Team to gain HCP insights that will help inform strategy and executional efforts.
  • Identify strategic market opportunities and make recommendations to enhance brand penetration.
  • Collaborate with sales training and head of sales to support field force training of marketing strategy, messaging, and materials.
  • Partner with other marketing leads such as nurse, omnichannel/digital, patient marketing, market development to deliver content that is aligned and consistent across marketing functions.
  • Manage key agency partners to execute plans and tactics effectively, timely, and within budget.
  • Collaborate with internal stakeholders such as sales, insights and analytics, sales training, commercial operations, medical, market development, and other relevant functions.
  • Create and monitor HCP key performance indicators.
  • Identify appropriate measures of ROI and develop comprehensive reporting to evaluate and measure effectiveness of tactics
  • Develop and deliver presentations to senior management and other internal/external stakeholders.
  • Ensure compliance with all applicable laws, regulations and regulatory guidelines governing commercial and scientific interactions with healthcare professionals, payers, advocacy and other business partners. 

Requirements

  • BA/BS required; MBA helpful but not required
  • Extensive relevant business experience required, of which, several years should be in sales and marketing.
  • Oncology experience required, strong science background with deep knowledge of Hematology/Oncology highly preferred. Experience with CAR-T/cellular therapy, also preferred.
  • Must have extraordinary leadership and communication skills, having demonstrated the ability to lead collaboration across teams, inspire without authority, and support risk-taking.
  • Must be a self-starter, highly accountable, and have strong project planning and organization skills.
  • Must have experience handling multiple demands and priorities on time, gaining alignment and driving decision-making across cross-functional teams.
  • Demonstrated initiative, creativity, strategic capabilities, and ability to work effectively in complex, rapidly changing environments.
  • Strong written and oral communication skills.
  • Must be able to travel (25%) as dictated by business need. 

#Li-JK1

#Li-Hybrid

 

The anticipated base pay range is

$216,186 - $283,745 USD

Benefits

We are committed to creating a workplace where employees can thrive - both professionally and personally. To attract and retain top talent in a highly competitive industry, we offer a best-in-class benefits package that supports well-being, financial stability, and long-term career growth. Our offerings are designed to meet the diverse needs of our team members and their families, ensuring they feel valued and supported every step of the way. Highlights include medical, dental, and vision insurance as well as a 401(k)-retirement plan with company match that vest fully on day one. Equity and stock options are available to employees in eligible roles. We offer eight weeks of paid parental leave after just three months of employment, and a paid time off policy that includes vacation days, personal days, sick time, 11 company holidays, and 3 floating holidays. Additional benefits include flexible spending and health savings accounts, life and AD&D insurance, short- and long-term disability coverage, legal assistance, and supplemental plans such as pet, critical illness, accident, and hospital indemnity insurance. We also provide commuter benefits, family planning and care resources, well-being initiatives, and peer-to-peer recognition programs - demonstrating our ongoing commitment to building a culture where our people feel empowered, supported, and inspired to do their best work. Please note: These benefits are offered exclusively to permanent employees. Contract employees are not eligible for benefits through Legend Biotech.

 

EEO Statement

It is the policy of Legend Biotech to provide equal employment opportunities without regard to actual or perceived race, color, creed, religion, national origin, ancestry, citizenship status, age, sex or gender (including pregnancy, childbirth, related medical conditions and lactation), gender identity or gender expression (including transgender status), sexual orientation, marital status, military service and veteran status, disability, genetic information, or any other protected characteristic under applicable federal, state or local laws or ordinances.

 

Employment is at-will and may be terminated at any time with or without cause or notice by the employee or the company. Legend may adjust base salary or other discretionary compensation at any time based on individual, team, performance, or market conditions.

 

Legend Biotech maintains a drug-free workplace.

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