VP, SEO

*This role requires a hybrid schedule in our Charlotte, NC office; Tuesday–Thursday in-office, Monday and Friday remote.* 

OVERVIEW

We are seeking a Vice President of SEO to lead and modernize our organic growth strategy across a portfolio of large, highly competitive digital properties. This role will define the future of SEO at the company—shaping strategy in an AI-driven search landscape, rebuilding sustainable growth, and establishing SEO as a core business growth engine.

The ideal candidate is a seasoned SEO executive with deep technical and strategic expertise, a strong point of view on how search is evolving, exceptional leadership skills, and a rigorous, data-driven operating mindset.

KEY RESPONSIBILITIES

SEO Strategy & Vision

• Define and own a modern, forward-looking SEO strategy that reflects the rapidly changing search ecosystem, including AI-powered search, generative answers, zero-click experiences, and new discovery surfaces.
• Develop a clear, expert point of view on how SEO must evolve to drive long-term growth and a competitive advantage at LendingTree.
• Balance short-term performance recovery with long-term resilience and innovation.

Enterprise-Scale SEO Execution

• Lead SEO strategy and execution across multiple large, high-traffic domains operating in highly competitive verticals.
• Oversee all pillars of SEO at scale, including technical SEO, content and editorial optimization, authority development, and outreach.
• Establish performance frameworks, forecasts, and roadmaps aligned with company-wide growth objectives.

SEO Analytics, Data & Reporting

• Own the SEO measurement, analytics, and reporting strategy across all domains.
• Define what success looks like in a shifting search landscape by evolving KPIs beyond traditional metrics to include visibility, authority, and AI-driven discovery signals.
• Partner closely with Analytics, Data Science, Product, and Finance to connect SEO performance to business outcomes.
• Build scalable dashboards, reporting cadences, and performance narratives that enable teams to prioritize effectively and executives to make informed decisions.
• Use data to guide experimentation, validate strategy, assess tradeoffs, and clearly articulate ROI.

People Leadership & Organizational Change

• Lead, mentor, and develop a large, multidisciplinary organization including SEO analysts, writers, editorial staff, and outreach teams.
• Drive change by modernizing skill sets, workflows, tooling, and operating models as SEO continues to evolve.
• Foster a high-performance culture rooted in accountability, experimentation, and continuous learning.

Cross-Functional Leadership & Operations

• Act as a strong operator who can pull teams together across Product, Engineering, Editorial, Marketing, Analytics, and Executive Leadership.
• Influence product roadmaps and content strategies to ensure SEO is embedded early in decision-making.
• Translate strategy into execution through clear prioritization, operational rigor, and consistent follow-through.

Executive Communication & Influence

• Serve as the senior SEO leader and trusted advisor to executive leadership.
• Translate complex SEO concepts, risks, and opportunities into clear, compelling narratives for non-technical stakeholders.
• Regularly present performance updates, strategic recommendations, and investment tradeoffs with confidence and clarity.

QUALIFICATIONS

• 10+ years of progressive SEO experience, with significant experience operating at enterprise scale.
• Proven track record of driving organic growth across multiple large domains in highly competitive environments.
• Deep expertise across technical SEO, content and editorial strategy, authority development, and large-scale execution.
• Strong understanding of how AI and machine learning are reshaping search and organic discovery.
• Expert-level fluency in SEO data, analytics, and reporting, including experience with enterprise SEO platforms, analytics tools, experimentation frameworks, and large datasets.
• Demonstrated success leading large teams and driving organizational and strategic change.
• Exceptional cross-functional leadership and operational execution skills.
• Outstanding written and verbal communication skills, with experience presenting to senior and executive leadership.

What Success Looks Like

• A clearly articulated, future-ready SEO strategy aligned to business growth in an AI-first search environment.
• Reaccelerated and sustainable organic growth across core domains.
• A high-performing, data-driven SEO organization operating with clarity and confidence.
• Executive leadership that views SEO as a strategic growth lever with measurable business impact.

ABOUT LENDINGTREE

LendingTree is the nation’s leading online lending marketplace. We connect consumers with multiple lenders so they can easily compare options and find the right fit — from mortgages and personal loans to credit, savings, and insurance products. 

Our founder, Doug Lebda, started LendingTree in 1996 after his own frustrating house-hunting experience. What began as a simple idea to make loan shopping easier has grown into a platform that empowers millions of people to make smarter financial decisions every day.

What else you should know:

• We’re a publicly traded company (NASDAQ: TREE).
• We’ve welcomed several other companies into the LendingTree family to expand our reach and capabilities.
• We’ve built the LendingTree app and My LendingTree dashboard to give consumers tools to manage and monitor their financial health.
• We’re also committed to giving back — through philanthropic programs, volunteer opportunities, and partnerships that strengthen the communities where we live and work.

OUR CULTURE

We’re a collaborative, entrepreneurial team that values curiosity, creativity, and getting things done together. Our teammates are some of the brightest, most driven people you’ll meet — and we celebrate innovation, inclusion, and ownership. At LendingTree, you’ll find an inclusive culture where diverse perspectives make us stronger. We believe in working hard and supporting one another — with the flexibility and trust that help you thrive both personally and professionally.

We’re proud to offer generous benefits, wellness programs, and time-off policies designed to help you recharge, stay healthy, and bring your best self to work every day. And yes — we still have fun doing it (our “GSD – Get Stuff Done” award is a fan favorite!)

Come grow with us, make an impact, and be part of a company that truly cares about its people and its community.

Incentive Compensation: Eligible for annual performance bonus

Benefits: Medical, dental, vision insurance and 401(k) matching

LendingTree is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We do not discriminate based on race, color, religion (or creed), gender, gender expression, age, national origin, disability, marital status, sexual orientation, or military status.

CCPA Disclosure