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Product Marketing Specialist

Canada - Remote

We are seeking a Product Marketing Specialist to drive awareness and adoption of Level Access as the Digital Accessibility Platform of choice for global SMB, Enterprise and Public Sectors. 

As a Product Marketing Specialist at Level Access, you will support the execution of product marketing programs. You will translate product capabilities into clear, buyer-oriented messaging and market-facing materials, support launches and sales enablement, contribute to market and competitive research, and develop a strong working knowledge of the company’s offerings, buyers, and go-to-market motion.   

Responsibilities

  • Product Launch Planning and Execution: Partner with your colleagues in Product Management and Product Marketing to bring new offerings to market. Support launch planning and execution by tracking deliverables, deadlines, dependencies, and stakeholder inputs.  
  • Market Research and Competitive Intelligence: Collect and organize internal and external data regarding target markets, business needs, industry trends, and the competitive landscape. Help analyze and translate into actionable insights for product marketing, product management, and commercial teams.  
  • Positioning and Messaging: Write competitive and market positioning, messaging, and unique value propositions for assigned products and solutions. Coordinate review and approval cycles to ensure messaging is timely and accurate.
  • Customer Intelligence: Partner with Customer Marketing to collect and organize input from customers, prospects, sellers, customer success, and win/loss programs to develop and maintain high quality buyer personas, customer journey maps.  
  • Sales Enablement: Partner with the Enablement Team to help create tools and training that help sales and customer-facing teams communicate value, handle objections, and improve consistency in the field.  
  • Performance Tracking: Track key activity metrics, feedback, and adoption indicators for launches, content, and enablement programs.
  • Product Marketing Operational Support: Maintain templates, repositories, project trackers, and documentation with a high level of accuracy and follow-through. 

Requirements 

  • 1-3 years of experience in B2B software or SaaS product marketing. 
  • Strong analytical, strategic, critical thinking acumen combining data and intuition to synthesize market research, competitive data, and customer insights into actionable marketing strategies that influence product direction and drive business outcomes.  
  • Strong presentation and stakeholder communication skills. 
  • Bachelor’s degree in Computer Science, Marketing, Business, or a related field. 

Differentiating Experience (Great to Haves) 

  • Design or Developer products (i.e., develop and design tools, APIs, or platforms) 
  • UI/UX or digital accessibility  
  • Experience with AI-native or agentic AI offerings 
  • Designing, building and leveraging AI tools in product marketing and GTM processes 

About Level Access 

If you thrive in a fast-paced environment and you are eager to make a significant impact in the field of accessibility, we would love to hear from you! 

This is a full time, salaried position offering a competitive benefits package, including bonus opportunities, generous paid time off, paid holidays, and a range of programs designed to support employee well-being and work life balance. 

Interested in immediate consideration? Please submit your resume to be considered for this role. 

Level Access is committed to workforce diversity and is an Equal Opportunity Employer. We are dedicated to providing reasonable accommodations throughout the hiring process. 

Level Access uses artificial intelligence (AI) tools to support and enhance our recruitment and hiring processes. These tools may assist with activities such as résumé screening, skills assessments, interview scheduling, and communication These tools are designed to assist our recruiters and do not make final hiring decisions. All AI-assisted processes are subject to human review and candidate information is handled in accordance with our Privacy Policy and applicable regulations. 

To learn more about how we collect and use personal data, please review our Privacy Statement (https://www.levelaccess.com/privacy-statement) and our Trust Center (https://trust.levelaccess.com). 

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