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Head of Product Marketing

Remote

About the Company: 

Founded by ex-Apple Product and Engineering leaders, Level is redefining the smart home with technology that is simple, intuitive, useful, and invisible. We take a unique approach to designing products - one that shifts focus from what we make to how we make it and who we make it for. It’s an approach that results in elegant and unique solutions, raising the bar for the entire smart home ecosystem. 

Now part of the Assa Abloy family, a global leader in access solutions, Level is positioned to accelerate innovation and expand our reach even further. This partnership strengthens our ability to deliver world-class smart home experiences while maintaining the vision and design excellence that have always set us apart.

 

About the Role: 

We are looking for a Head of Product Marketing at Level Home. This newly created position is crucial for shaping our market presence and driving our growth strategy. It’s an ideal opportunity for a seasoned product marketing leader who excels at bridging market opportunities with product offerings. 

You will spearhead efforts to refine our brand positioning, expand our market presence into new channels while making sure our messaging/positioning are cohesive across these channels, and ensure our initiatives resonate with target audiences while aligning with our broader business objectives.

 

What you’ll do:

  • Become an expert in Level’s products and value proposition while deeply understanding the customer and smart home product market across both consumer and commercial channels.
  • Ensure our value proposition and messaging differentiate our product portfolio in the marketplace, resonate with our target customers, and support our broader company vision and objectives.
  • Lead cross functional team to successfully launch new products across all go-to-market touchpoints.
  • Create messaging and positioning strategies that drive growth through brand and product awareness. 
  • Identify and synthesize qualitative and quantitative customer feedback on products, develop a clear voice of the customer to internal stakeholders.
  • Have close collaboration with the product/engineering teams, marketing, and business partners to influence product roadmaps, sales targets, and sales effectiveness.
  • Work closely with demand gen team members to provide key messaging documents and guidance on in-market campaigns.
  • Lead pricing and promotional plans and decision-making process 
  • Drive clear and consistent brand voice, messaging and positive customer experience from discovery through purchase, set up and daily use.
  • Refine our brand identity and accompanying guidelines so there is a consistent source of truth for brand assets and messaging + tone.

Ideally, You’ll Bring:

  • 8+ years of experience in product marketing, with a focus on demand generation and product positioning and messaging
  • Proven expertise in market research, competitive intelligence, product-market fit, and market need assessments.
  • Experience in the smart home technology space, with at least 3 years in the industry.
  • Strong communication skills and the ability to work collaboratively across teams and levels (incl facilitating C-level discussions).
  • Experience leading hardware product launches into various channels (retail, commercial, professional integrator)
  • Analytical and strategic mindset. Strong analytical skills, with a focus on data-driven decision-making

 

#levelhome

 

Level Home Inc. is an Equal Opportunity Employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, disability or genetic information, sex, sexual orientation, gender identity, or national origin.

A note to recruitment agencies: Please do not reach out to Level employees or leaders about our roles -- we’ve got recruiting covered. We don’t accept unsolicited agency resumes and we are not responsible for any fees related to unsolicited resumes. Thank you for your understanding.

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