Lifecyle Marketing Manager

Job Description:

We are seeking a Lifecycle Marketing Manager to own and scale our Email and SMS marketing programs across the full customer journey—from lead generation to retention and re-engagement. This role will be a key player in our marketing function, partnering closely with Sales, Finance, and Media to deliver high-conversion, customer-centric communications at scale. The ideal candidate is data-driven, highly organized, and motivated to build automated systems that drive growth.

Key Responsibilities:

Campaign Strategy & Execution

• Build, launch, and manage email and SMS campaigns across the lifecycle funnel
  
  
• Develop segmentation strategies to personalize communication by customer stage
  
  
• Create nurture sequences, drip campaigns, re-engagement efforts, and transactional flows
  
  

Cross-Functional Collaboration

• Align with Sales on lead engagement strategies and marketing-to-sales handoff
  
  
• Work with Paid Media to ensure cohesive messaging across pre- and post-click experiences
  
  
• Partner with Analytics to measure performance and inform campaign iteration
  
  

Optimization & Growth

• Analyze funnel metrics and customer behaviors to inform A/B testing and message optimization
  
  
• Maintain and improve marketing automation workflows
  
  
• Test offers, messaging, and cadences to increase conversion and customer lifetime value
  
  

Qualifications:

• 3+ years of experience in lifecycle, CRM, or retention marketing
  
  
• Hands-on expertise with marketing automation platforms (e.g., Klaviyo, Hubspot, Salesforce Marketing Cloud)
  
  
• Strong copywriting ability with a customer-centric voice
  
  
• Analytical mindset with comfort interpreting campaign data and KPIs
  
  
• Experience working cross-functionally with sales, media, and finance teams
  
  
• Strong organizational skills and the ability to manage multiple initiatives simultaneously
  
  

Preferred Qualifications:

• Experience in real estate, lending, financial services, or education
  
  
• Prior success building multi-touch journeys across marketing channels
  
  
• Familiarity with customer value modeling or LTV analysis
  
  
• Someone looking for a great company with great people—a team you can be proud of
  
  
• Someone looking for a home, a place to grow professionally, and build a career of meaning and mastery
  
  
• A rare individual who strives to become elite at their craft, continuously improving and pushing themselves to get better every day

Compensation:

• Salary Range Starting (based on experience): $75,000 
• Bonus: 10% (Target)
• Healthcare: Offered with generous contribution