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Channel Business Manager

Huntsville, AL

Step into the innovative world of LG Electronics. As a global leader in technology, LG Electronics is dedicated to creating innovative solutions for a better life. Our brand promise, 'Life's Good', embodies our commitment to ensuring a happier life for all. We have a rich history spanning over six decades and a global presence in over 290 locations.  Our diverse portfolio includes Home Appliance & Air Solution, Home Entertainment, Vehicle Components Solutions, and Business Solutions.  Our management philosophy, "Jeong-do Management," embodies our commitment to high ethical standards and transparent operations. Grounded in the principles of 'Customer-Value Creation' and 'People-Oriented Management', these values shape our corporate culture, fostering creativity, diversity, and integrity. At LG, we believe in the power of collective wisdom through an inclusive work environment.  Join us and become a part of a company that is shaping the future of technology.  At LG, we strive to make Life Good for Everyone.  

What we can offer:

A crafted employee experience designed to foster professional growth, a focus on health & well-being and an internal community that will set you up for success.

The Opportunity:

LG Electronics is looking for a dynamic and skilled Channel Business Manager to join our Service Sales Team. The primary goal of this role is to drive after-market sales and help the company achieve its financial targets by managing various aspects of the business. This position will work closely with senior leadership to develop comprehensive business plans and strategies, particularly focused on after-market categories such as parts and accessories (P&A). The Business Manager will identify current challenges, propose effective solutions, and recommend initiatives to enhance sales performance and profitability. Key focus areas include Process Development and Channel Management.

Responsibilities:

  • MAP Policy Development: Collaborate with the Director of Sales to create a thorough Minimum Advertised Price (MAP) policy.
  • Develop Authorized Parts Distributor and Retail Partner Channel: Identify and define both authorized and non-authorized partners for accessories and parts, ensuring alignment with MAP policies and LG’s sales strategy.
  • Amazon Parts & Accessories Platform Evaluation: Partner with the Sales Team to analyze product placement, pricing, and competition on Amazon, leveraging reporting tools like Stackline, Keepa, and the Amazon platform.
  • Tertiary and OEM Channel Evaluation: Oversee the tracking of advertisements, pricing strategies, and site placement of third-party and OEM brands on Amazon.
  • Roadmap to Promotional Planning: Lead promotional events and collaborate with Sales and Finance teams to optimize profitability.
  • Strategic Planning & Partnership Management: Design and execute strategies to boost ESP sales and profitability in coordination with external insurance partners. Innovate and introduce new programs to expand the ESP portfolio.
  • Sales Channel Development: Establish and refine multiple sales channels for ESP.
  • Market Research & Pricing Strategy: Conduct market research to assess price competitiveness and customer sensitivity, adjusting ESP pricing to enhance profitability.
  • Program Optimization: Continuously review and enhance ESP terms and offerings to meet market demand and maximize sales.

Qualifications / Education / Experience:

  • Bachelor’s degree or equivalent in a relevant field of study.
  • Experience with Pricing Policies or legal expertise in the related area.
  • Proven experience in financial planning or strategic management, preferably within the consumer electronics or appliance industry (5+ years preferred).
  • Strong market research capabilities.
  • Ability to manage multiple projects concurrently, collaborating with diverse stakeholders.
  • Advanced data analysis skills, including expertise in statistics and quantitative data interpretation.
  • Strong problem-solving, critical thinking, and a positive mindset.
  • Excellent interpersonal skills for managing sensitive issues, ambiguity, and directional shifts.
  • Proficiency in Microsoft applications, particularly advanced Excel and PowerPoint.
  • Experience with data visualization tools such as Power BI, Tableau, or Google Data Studio (preferred).
  • Familiarity with ERP systems like SAP Business Objects Web Intelligence.
  • Bilingual in English and Korean (preferred).

 

Privacy Notice to California Applicants

At LG, we aspire to empower people and celebrate differences because we believe diversity will create the unexpected. We provide equal employment opportunity to all individuals regardless of their race, color, creed, religion, gender, age, sexual orientation, national origin, disability, veteran status, or any other characteristic protected by state, federal, or local law. Consistent with our commitment to providing equal opportunity and embracing diversity, LG has implemented affirmative action to ensure applicants are employed and employees are treated without regard to these characteristics.

In addition to the above, LG believes that pay transparency is a key part of diversity, equity, and inclusion. Our salary ranges take into account many factors in making compensation decisions including but not limited to skillset, experience, licensure, certifications, internal equity, and other business needs. While we consider geographic pay differentials in final offers, because we operate in many geographies where applicable, the salary range listed may not reflect all geographic differentials applied.

 

 

 

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