Product Marketing Manager (Innovation Center)

Step into the innovative world of LG Electronics. As a global leader in technology, LG Electronics is dedicated to creating innovative solutions for a better life. Our brand promise, 'Life's Good', embodies our commitment to ensuring a happier life for all. We have a rich history spanning over six decades and a global presence in over 290 locations.  Our diverse portfolio includes Home Appliance Solutions, Media Entertainment Solutions, Vehicle Solutions, and Eco Solutions.  Our management philosophy, "Jeong-do Management," embodies our commitment to high ethical standards and transparent operations. Grounded in the principles of 'Customer-Value Creation' and 'People-Oriented Management', these values shape our corporate culture, fostering creativity, diversity, and integrity. At LG, we believe in the power of collective wisdom through an inclusive work environment.  Join us and become a part of a company that is shaping the future of technology.  At LG, we strive to make Life Good for Everyone.  

LG Electronics North America Innovation Center (LG NOVA)

LG NOVA, LG Electronics North America Innovation Center, based in Santa Clara, California, USA, has an ambitious vision: Become the nerve center of global innovation. Aiming to create the future of LG with the focus on disruptive innovation and exponential growth, LG NOVA works with global corporations, startups, governments, and technology stakeholders to create new businesses, establish strategic partnerships, and develop a broad ecosystem using the process of “outside-in” innovation.

That is why we are currently seeking the newest innovator to join our dynamic team. We are currently seeking a Product Marketing Manager to join LG NOVA, the LGE innovation unit based in Santa Clara, CA. This can be a hybrid position.

Job Description:

LG NOVA is building and launching new impactful business ventures that will transform markets and create positive change on our future. We are seeking an industrious Product Marketing Manager eager to make a difference by helping our business ventures grow.

Job Description:
LG is seeking a Product Marketing Manager to join the LG NOVA team. This position will have the opportunity to create and build marketing strategies for LG NOVA’s new business ventures in healthtech, cleantech and artificial intelligence. The product marketing manager will be joining an experienced team of marketers across multiple disciplines.  In this role, the product marketing manager will work collaboratively with the marketing team and agencies to create, plan and execute go-to-market marketing strategies for the individual new ventures and their products launched at LG NOVA.

In this role, you will get to lead the strategic marketing process for various new ventures and products, in conjunction with their business leads and with the help of the Director of Marketing. The product marketing manager will be responsible for crafting marketing positioning statements & messages, product brand look and feel, building marketing materials- including data sheets, product presentations, and other collateral; go-to-market marketing strategies, and marketing plan execution. Strong writing skills, the ability to collaborate and clearly communicate and a keen focus on customer journey are key for this position, as well as the desire to be hands-on with all components of the marketing process. You’ll have the opportunity to lead multi-tiered marketing campaigns that include PR, advertising, content marketing, demand generation and social media, with the support of the internal marketing team and agencies. This is a growth opportunity for any marketer wanting to learn the in-and-outs of all aspects of marketing. Supporting your growth will be the Director of Marketing, world-class slate of marketing agencies and a strong, hardworking internal team. 

Creativity, determination, and ingenuity are rewarded in this position. We like to do things that have never been done before and go beyond the traditional marketing approach. Strong knowledge and use of marketing and marketing management technology is a must.

In this position, you’ll be working alongside tech innovators and startup founders, internal and external. You’ll have the opportunity to collaborate with the entire team; and learn and contribute to their businesses. A good understanding of technology, a desire to learn, and flexibility is instrumental to your success. These companies are on the forefront of building technology applications and solutions to solve global challenges that will improve people’s lives, community, and the planet. 

What You’ll Do:

As a Product Marketing Manager at LG NOVA, working alongside business leaders and the marketing team you will be responsible for helping our new ventures build the marketing foundation for their businesses, starting with brand, product marketing materials, website creation, go to market strategies.  You help lead in the executing marketing campaigns with a focus on delivering on business goals for the new ventures and contributing to the success of the business. This is an individual contributor role that is hands-on. Professional skills and responsibilities for this position include but are not limited to:

• Create product marketing materials, collateral, presentations, sales enablement materials, sales kit, product and corporate positioning, branding and messaging
• Working with sales, design the customer marketing journey, go to market plan and create marketing materials to support the customer / partner pipeline.
• Generate marketing and communication materials to support the goals of the business including press materials, marketing campaign content – articles, emails, ads, web content and other public facing materials required as a part of the marketing execution plan
• Create strong marketing strategy that supports the business’ go to market approach, focusing on the accomplishing the business objective in the most efficient and cost-effective matter, with a creativity flare and a strong storytelling, long-term brand building objective.
• Work with multiple agencies as the extended marketing team to carryout marketing campaigns, including PR, advertising, creative, content and social media

Experience We’d Like You to Have:

• BS in marketing, marketing administration, communication, public relations, marketing communications, business/economics or related field.
• 8+ years’ experience in corporate marketing, media company/agency, F500, startups or consulting firms, post-undergraduate. Experience in working with startups and the startup ecosystem in technology.
• Excellent written and oral communication skills and a confident and clear communication style. Excellent documentation/copyediting skill.
• Broad set of marketing and communication experience that spans B2B, B2C, B2B2C, and P2P markets. Business and solutions service marketing experience a plus.
• Hands-on experience and skills in marketing campaigns, marketing strategy, marketing automation, and communications.
• Love for learning and using marketing software and tools, including CRM, Adobe Creative Cloud, project management tools, communications tools, cloud-based apps and software for online collaboration
• Strong understanding of social media marketing, digital marketing, web, html and SEO
• Knowledge and experience in marketing automation systems (Hubspot, Pardot, Marketo, Adobe Experience)
• Experience in working with corporate and external stakeholders, ability to navigate and work across various teams – including sales, engineering, legal and executives.
• Last but not least, entrepreneurial mindset with bias for action in highly ambiguous environments – enjoys making sense of white space

Preferences:

• Broad understanding of technology and applications
• Passion for new emerging technology and markets; such as healthtech, cleantech and AI

What We Can Offer You:

• Culture for Growth | Top Notch Employee Health & Well Being Benefits | Every Voice Matters | Global Reach 

Please note: in addition to the salary range listed on this job description, LG also offers an additional performance bonus.

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Benefits Offered Full-Time Employees:

• No-cost employee premiums for you and your eligible dependents for competitive medical, dental, vision and prescription benefits.
• Auto enrollment with immediate vesting of competitive company matching contributions in a 401(k) Retirement Savings Plan with several investment options.
• Generous Paid Time Off program that includes company holidays and a combined bank of paid sick and vacation time.  
• Performance based Short-Term Incentives (varies by role).
• Access to confidential mental health resources to help you and your loved ones improve your quality of life. Personal fitness goal incentives.
• Family orientated benefits such as paid parental leave and support for families raising children with learning, social, behavioral challenges, or developmental disabilities.
• Group Rate Life and Disability Insurance.

Benefits Offered Temporary/Contractors:  

• Eligible for the relevant benefit programs offered through our partner agencies.

Privacy Notice to California Applicants

At LG, we aspire to empower people and celebrate differences because we believe diversity will create the unexpected. We provide equal employment opportunity to all individuals regardless of their race, color, creed, religion, gender, age, sexual orientation, national origin, disability, veteran status, or any other characteristic protected by state, federal, or local law. Consistent with our commitment to providing equal opportunity and embracing diversity, LG has implemented affirmative action to ensure applicants are employed and employees are treated without regard to these characteristics.

In addition to the above, LG believes that pay transparency is a key part of diversity, equity, and inclusion. Our salary ranges take into account many factors in making compensation decisions including but not limited to skillset, experience, licensure, certifications, internal equity, and other business needs. While we consider geographic pay differentials in final offers, because we operate in many geographies where applicable, the salary range listed may not reflect all geographic differentials applied.