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Channel Marketing Manager

Arkansas

Step into the innovative world of LG Electronics. As a global leader in technology, LG Electronics is dedicated to creating innovative solutions for a better life. Our brand promise, 'Life's Good', embodies our commitment to ensuring a happier life for all. We have a rich history spanning over six decades and a global presence in over 290 locations.  Our diverse portfolio includes Home Appliance Solutions, Media Entertainment Solutions, Vehicle Solutions, and Eco Solutions.  Our management philosophy, "Jeong-do Management," embodies our commitment to high ethical standards and transparent operations. Grounded in the principles of 'Customer-Value Creation' and 'People-Oriented Management', these values shape our corporate culture, fostering creativity, diversity, and integrity. At LG, we believe in the power of collective wisdom through an inclusive work environment.  Join us and become a part of a company that is shaping the future of technology.  At LG, we strive to make Life Good for Everyone.  

Summary

Develop and implement marketing strategies to increase brand awareness and sales through various channel partners, such as retailers, distributors, and resellers. Focus on building relationships with these partners, have a deep understanding of direct-to-consumer marketing and experience developing and integrating 360 marketing campaigns. In this role, the candidate will lead co-marketing initiatives, manage paid media campaigns with and through partners, and design scalable demand gen (paid and organic) programs to accelerate channel performance.

 

Responsibilities

  • Create and execute channel-specific marketing plans that align with the company's overall objectives and marketing strategy.
  • Building and nurture strong relationships with channel partners, serving as their primary point of contact for marketing initiatives, and ensuring their success.
  • Develop and execute joint marketing plans with channel partners focused on pipeline generation, leveraging digital and paid media tactics.
  • Develop and collaborate with marketing, sales, retailer merchants’ teams on full funnel strategies and execution of new product introduction and promotional events
  • Design, manage and reconcile MDF budgets (Market Development Funds) or co-op programs that support paid advertising and measurable demand generation activities while maximizing ROI.
  • Work with sales/shopper and retailer merchants for all in-store POP and display; manages all in-store and promotional materials
  • Plan, launch, and optimize paid media campaigns in collaboration with partners and internal digital teams.
  • Online sales management and optimization of Home Solutions and Media Solutions products across retailer.com
  • Tracking, analyzing, and reporting on the performance of marketing programs and online metrics to identify areas for improvement and optimize future campaigns.
  • Consistently monitor competitive products and promotions to set benchmarks and improve LG’s product performance
  • Coordinate with content, creative, and product marketing teams to produce campaign assets that resonate with target audiences and comply with brand standards.
  • Build scalable partner demand generation frameworks and toolkits to enable global/local partner marketing activation.
  • On-going evaluation of current platforms and new tools to monitor and evaluate insights, trends, and performance.

 

Qualifications

  • Bachelor’s degree in marketing, business, or a related field is typically required.
  • 7+ years of experience in channel marketing, partner marketing, or a related role is usually necessary.
  • Strong understanding of channel marketing principles and partner relationship dynamics.
  • Excellent communication, interpersonal, and presentation skills.
  • Proven ability to develop and execute successful marketing programs.
  • Analytical skills to interpret data and make data-driven decisions.
  • Ability to manage multiple projects in a fast-paced environment.
  • 4–6 years of experience in channel/partner marketing, digital marketing, or demand generation roles.
  • Demonstrated success in managing paid media and digital campaigns with quantifiable outcomes.
  • Strong analytical skills and the ability to translate data into actionable insights.

 

#LI-DR1

Recruiting Range

$85,000 - $115,000 USD

Benefits Offered Full-Time Employees:

  • No-cost employee premiums for you and your eligible dependents for competitive medical, dental, vision and prescription benefits.
  • Auto enrollment with immediate vesting of competitive company matching contributions in a 401(k) Retirement Savings Plan with several investment options.
  • Generous Paid Time Off program that includes company holidays and a combined bank of paid sick and vacation time.  
  • Performance based Short-Term Incentives (varies by role).
  • Access to confidential mental health resources to help you and your loved ones improve your quality of life. Personal fitness goal incentives.
  • Family orientated benefits such as paid parental leave and support for families raising children with learning, social, behavioral challenges, or developmental disabilities.
  • Group Rate Life and Disability Insurance.

Benefits Offered Temporary/Contractors:  

  • Eligible for the relevant benefit programs offered through our partner agencies.

Privacy Notice to California Applicants

At LG, we aspire to empower people and celebrate differences because we believe diversity will create the unexpected. We provide equal employment opportunity to all individuals regardless of their race, color, creed, religion, gender, age, sexual orientation, national origin, disability, veteran status, or any other characteristic protected by state, federal, or local law. Consistent with our commitment to providing equal opportunity and embracing diversity, LG has implemented affirmative action to ensure applicants are employed and employees are treated without regard to these characteristics.

In addition to the above, LG believes that pay transparency is a key part of diversity, equity, and inclusion. Our salary ranges take into account many factors in making compensation decisions including but not limited to skillset, experience, licensure, certifications, internal equity, and other business needs. While we consider geographic pay differentials in final offers, because we operate in many geographies where applicable, the salary range listed may not reflect all geographic differentials applied.

 

 

 

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