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International Growth Marketing Senior Associate

Hybrid, United Kingdom

About Life360

Life360’s mission is to keep people close to the ones they love. Our category-leading mobile app and Tile tracking devices empower members to protect the people, pets, and things they care about most with a range of services, including location sharing, safe driver reports, and crash detection with emergency dispatch. Life360 serves approximately 91.6 million monthly active users (MAU), as of September 30, 2025, across more than 180 countries.

Life360 delivers peace of mind and enhances everyday family life with seamless coordination for all the moments that matter, big and small. By continuing to innovate and deliver for our customers, we have become a household name and the must-have mobile-based membership for families (and those friends that basically are family).

Life360 has more than 500 (and growing!) remote-first employees. For more information, please visit life360.com.

This role is based in the United Kingdom with a hybrid model of remote and in person/office meetings in Central London.

About the Role

Life360 is seeking a highly analytical and performance-driven Senior Associate, International Growth Marketing. You will sit between our international marketing team and our global growth media team, and maximise our performance in paid search and app store marketing as well as lead the coordination of our overall media planning across our international markets. You have the opportunity to both be hands on in the performance and execution of our lower funnel marketing strategy as well as to get exposure to the wider media strategy through the broader coordination of our activities. 

You love executing and optimising to drive growth - understanding what fuels high-quality demand for both free and paid members, and are happiest when you are in the details of downstream conversion performance—ensuring that every dollar invested drives measurable, sustainable growth across our international footprint. You’re also highly detail oriented and excited to get exposure to the wider marketing funnel, playing a critical role in coordinating our wider media planning and reporting to ensure that we are being consistent and efficient with our marketing planning across our international markets (currently UK, AU, CA, NL with 2 - 3 additional markets coming online in 2026).  

You will partner closely with marketing, analytics, product, lifecycle, and creative teams to refine audiences, enhance funnel experiences, and accelerate conversion (new users, users to paying subs, etc) as well as increasing our overall marketing effectiveness through improved planning and reporting. You’ll be a key part of both the international marketing team and the global growth team to maximise both This is a high-impact role for a growth marketer who excels at using data, experimentation, and creative insights who is excited to both dive in deeper on the demand conversion and going wider on the overall marketing funnel.

The UK-based salary range for this position is £69,000 - 81,500 with additional equity. We take into consideration an individual's background and experience in determining final salary - therefore, base pay offered may vary considerably depending on job-related knowledge, skills, and experience.

What You’ll Do

  • DEMAND CONVERSION & FUNNEL OPTIMIZATION
    • Partner with global growth on international funnel performance, uncover drop-off points, and design tests to improve conversion rates from paid search, app store search, and other performance marketing channels as needed.
    • Collaborate to build and iterate on high-impact global conversion experiences.
    • Help build and maintain a strong pipeline of experiments across creative, targeting, and conversion experiences.
  • PORTFOLIO PERFORMANCE & ANALYTICS
    • Develop frameworks for assessing channel quality, LTV/CAC efficiency, and incremental impact by region and audience segment.
    • Input to forecasting, dashboards, and reporting systems to track global demand conversion KPIs and media ROI.
  • COORDINATION & COLLABORATION
    • Partner with integrated marketing on media coordination and planning, leading on the internal communication and reporting in particular. 
    • Standardize our media reporting across countries, creating efficiencies
    • Own the budget reporting process to increase accuracy 

What We’re Looking For

  • 4+ years of experience in performance marketing, paid acquisition, or growth marketing; experience working on campaigns in multiple countries a plus
  • Proven track record working on paid search campaigns (including app store search) and driving subscription or revenue growth
  • Good understanding of media platforms (Paid Search, Google UAC, Apple ASA mandatory, other channels like paid social preferred) and optimization levers.
  • Advanced analytics skills; experience with Looker, Amplitude, GA4, SQL, and MMPs.
  • Strong coordination and attention to detail; comfortable taking information from different sources and stakeholders to create cohesive updates and reporting. 
  • Strong communication and cross-functional collaboration skills.
  • Comfortable operating in a fast-paced, global environment.

Our Benefits

  • Industry leading compensation
  • Remote-first company, with opportunity for hybrid working for UK-based employees 
  • Generous holiday options with flexible PTO
  • Bi-annual company retreats
  • Learning & Development programmes
  • Private comprehensive health & dental insurance
  • Employee assistance programme for mental well being
  • Free Life360 Platinum Membership for your preferred circle
  • Free Tile Products

Life360 Values

Our company’s mission driven culture is guided by our shared values to create a trusted work environment where you can bring your authentic self to work and make a positive difference 

  • Be a Good Person - We have a team of high integrity people you can trust. 
  • Be Direct With Respect - We communicate directly, even when it’s hard.
  • Members Before Metrics - We focus on building an exceptional experience for families. 
  • High Intensity, High Impact - We do whatever it takes to get the job done. 

Our Commitment to Diversity

We believe that different ideas, perspectives and backgrounds create a stronger and more creative work environment that delivers better results. Together, we continue to build an inclusive culture that encourages, supports, and celebrates the diverse voices of our employees. It fuels our innovation and connects us closer to our customers and the communities we serve. We strive to create a workplace that reflects the communities we serve and where everyone feels empowered to bring their authentic best selves to work.

We are an equal opportunity employer and value diversity at Life360. We do not discriminate on the basis of race, religion, colour, national origin, gender, sexual orientation, age, marital status, veteran status, disability status or any legally protected status.  

We encourage people of all backgrounds to apply. We believe that a diversity of perspectives and experiences create a foundation for the best ideas. Come join us in building something meaningful. Even if you don’t meet 100% of the below qualifications, you should still seriously consider applying!

 

 

#LI-Remote

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