Product Marketing Manager IV

Summary:

The Product Marketing Manager plays a pivotal role in leading marketing initiatives by identifying and capitalizing on market opportunities, developing strategic marketing plans, and overseeing the execution of sales strategies. This position is responsible for driving market requirements and go-to-market plans for advertiser solutions across all advertiser interfaces on our platform.

The ideal candidate will have expertise in assessing market needs, conducting research to inform product development, evaluating risk mitigation strategies, and enhancing existing product offerings. This role requires exceptional cross-functional collaboration, analytical thinking, and communication skills, as well as the ability to manage multiple concurrent projects and navigate ambiguity in a dynamic environment.

Qualifications

• 8+ years of professional experience in technology, internet technology, strategic marketing, product management, or management consulting.
• Proven experience leading cross-functional teams through influence and driving resolution in the context of competing perspectives.
• Strong analytical and data-driven decision-making skills, with the ability to simplify complex issues using deductive reasoning.
• Excellent organizational and interpersonal skills, with demonstrated ability to set priorities, solve problems, multitask, and operate independently in a fast-paced, evolving workplace.
• Effective communication skills tailored to technical, business, and external stakeholders.
• Bachelor’s degree in Business, Marketing, or a related discipline.

Job Responsibilities

• Team Leadership:
• Recruit, select, onboard, train, and manage marketing staff.
• Define job expectations, oversee performance appraisals, and review compensation plans.
• Establish and enforce policies and procedures to ensure alignment with company objectives.
• Strategic Marketing Execution:
• Provide insights and recommendations to support strategic marketing plans and reviews.
• Develop and implement productivity, quality, and customer service standards.
• Identify and resolve operational challenges while driving process improvements.
• Financial Management:
• Forecast marketing budgets and financial requirements.
• Prepare annual budget plans, track expenditures, and analyze variances.
• Implement corrective actions to optimize financial outcomes.
• Market Analysis & Product Strategy:
• Identify consumer needs, analyze competitors, and forecast market growth.
• Define targeted market share objectives and implement strategies to enhance market positioning.
• Improve product profitability through strategic research and product development initiatives.
• Data-Driven Decision Making:
• Collect, analyze, and synthesize market data to provide actionable insights.
• Support organizational objectives through results-driven marketing initiatives.

Skills & Competencies

• Strong verbal and written communication skills.
• Ability to multitask effectively while maintaining high-quality output.
• Excellent customer service and interpersonal skills.
• Ability to work independently and manage time efficiently.
• Strong organizational skills, with a focus on confidentiality and data integrity.
• Proficiency in Microsoft Word, Excel, PowerPoint, and other relevant software applications.

Education & Experience

• Bachelor’s degree in Marketing, Communications, or Journalism.

 

Pursuant to the California Fair Chance Act, Los Angeles County Fair Chance Ordinance for Employers, Los Angeles Fair Chance Initiative for Hiring Ordinance, and San Francisco Fair Chance Ordinance, qualified applicants will be considered for assignment with arrest and conviction records. Criminal history may have a direct, adverse, and negative relationship with some of the material job duties of this position. These include the duties and responsibilities listed above, as well as the abilities to adhere to company policies, exercise sound judgment, effectively manage stress and work safely and respectfully with others, exhibit trustworthiness, meet client expectations, standards, and accompanying requirements, and safeguard business operations and company reputation.

Location: United States (Remote)

Role type: Contract 12 Month Position 

Expected hours: 40 per week 

Benefits:

• Dental insurance
• Health insurance
• Health savings account
• Life insurance
• Paid time off
• Retirement plan
• Vision insurance

Schedule:

• 8 hour shift
• Monday to Friday

Application Question(s):

• Do you or will you in the future require any sponsorship to work in the US?

Language:

• English  (Required)