Product Marketing Manager IV

 

Summary:
Seeking a Product Marketing Manager to lead go-to-market strategy, execute product and feature launches, drive competitive research, and support sales enablement initiatives.

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Responsibilities:

• Develop and execute go-to-market (GTM) strategies for new products and features.

• Conduct competitive analysis and market research to identify growth opportunities.

• Collaborate with sales teams to align marketing activities with customer and advertiser needs.

• Improve product positioning, messaging, and packaging to increase marketability.

• Manage marketing budgets, forecasts, and campaign performance tracking.

• Launch marketing campaigns focused on lead generation, customer engagement, and ROI.

• Analyze market trends, campaign results, and customer insights to inform strategy.

• Support the development and training of junior marketing team members.

Key Initiatives:

• Conduct in-depth competitive analysis and market assessments.

• Drive sales enablement by developing research-backed positioning and activation strategies.

• Launch lead generation campaigns tied to product and feature rollouts.

• Deliver actionable insights based on advertiser and customer research.

Must-Have Skills:

• Expertise in product research, positioning, and go-to-market strategy development.

• Strong background in competitive analysis and market insights.

• Experience with marketing activation and campaign management.

• Excellent written and verbal communication skills.

• Strong project management, time management, and organizational skills.

• Proficiency with Microsoft Word, Excel, and PowerPoint.

• Ability to work cross-functionally and navigate ambiguity in a fast-paced environment.

Nice-to-Have Skills:

• Experience with product documentation and API communication.

• Background in CPG marketing, product management, or engineering/technology fields.

Qualifications:

• Bachelor’s Degree in Marketing, Communications, Journalism, Business, or related field.

• 6–8 years of experience in product marketing, go-to-market planning, or related marketing roles.

Location: Remote

Role type: Contract 7 Month Position 

Expected hours: 40 per week 

Benefits:

• Dental insurance
• Health insurance
• Health savings account
• Life insurance
• Paid time off
• Retirement plan
• Vision insurance

Schedule:

• 8 hour shift
• Monday to Friday (Extended schedule as needed Saturday-Sunday)

Application Question(s):

• Do you or will you in the future require any sponsorship to work in the US?

Language:

• English  (Required)