Product Marketing Manager - Consumer Devices & Wearables

Summary:
We’re seeking an experienced Product Marketing Manager to lead the go-to-market strategy for an innovative wearable tech product from a top-tier consumer electronics brand. This role offers a chance to drive strategic campaigns, collaborate cross-functionally, and make a direct impact on product adoption in a fast-moving, high-growth category.

 

Responsibilities:

• Develop and execute seasonal marketing campaigns to drive growth and product engagement
• Shape and support go-to-market strategies for new wearable and smart device launches
• Analyze consumer behavior and market data to optimize marketing efforts
• Manage short-term and high-priority initiatives with strategic precision
• Collaborate cross-functionally with product, creative, comms, and insights teams
• Handle multiple projects across a diverse device portfolio while meeting tight deadlines

 

Must-Have Skills:

• 10+ years in consumer or product marketing, particularly for physical or electronic devices
• Proven success launching new products and driving adoption
• Strong analytical mindset with experience using data to inform marketing decisions
• Cross-functional team leadership and effective stakeholder management
• Bachelor's degree

 

Nice-to-Have Skills:

• Experience marketing wearables, smart glasses, or other connected consumer tech
• Background in emerging technology or innovation-focused marketing environments

Pursuant to the California Fair Chance Act, Los Angeles County Fair Chance Ordinance for Employers, Los Angeles Fair Chance Initiative for Hiring Ordinance, and San Francisco Fair Chance Ordinance, qualified applicants will be considered for assignment with arrest and conviction records. Criminal history may have a direct, adverse, and negative relationship with some of the material job duties of this position. These include the duties and responsibilities listed above, as well as the abilities to adhere to company policies, exercise sound judgment, effectively manage stress and work safely and respectfully with others, exhibit trustworthiness, meet client expectations, standards, and accompanying requirements, and safeguard business operations and company reputation.

Location: United States (United States) 

Role type: Contract 8 Month Position 

Expected hours: 40 per week 

Benefits:

• Dental insurance
• Health insurance
• Health savings account
• Life insurance
• Paid time off
• Retirement plan
• Vision insurance

Schedule:

• 8 hour shift
• Monday to Friday (Extended schedule as needed Saturday-Sunday)

Application Question(s):

• Do you or will you in the future require any sponsorship to work in the US?

Language:

• English  (Required)