Channel Marketing Manager - Emerging Marketing Channels

Summary:

The Marketing team drives brand preference and everyday usage through full-channel marketing strategies that enhance cultural relevance and accelerate business results. We are seeking a Channel Marketing Manager to lead emerging marketing channels across both in-product experiences and off-platform activations, including In-App, Creators, App Store Optimization, and more.

This role requires strong cross-functional leadership to develop integrated marketing campaigns with analytical rigor, deep consumer insights, and a balanced mix of brand and product expertise to create high-impact, breakthrough campaigns. Success in this position hinges on the ability to unify teams around a strategic vision in a fast-moving, highly collaborative environment.

Responsibilities

• Develop a strategic approach for leveraging new and emerging marketing channels (e.g., In-App, Creators, App Store surfaces) for bespoke campaigns and broader 360-degree marketing efforts.
• Engage proactively with marketing and product stakeholders to identify relevant cultural moments and translate product proof points into demand-driving integrated marketing plans.
• Establish a campaign playbook that standardizes best practices across channels, including learning agendas, strategic and creative principles, and workflows for marketing stakeholders.
• Manage agency partnerships to drive high-impact creative ideas and ensure seamless asset delivery, including review processes, localization, and trafficking.
• Oversee creative trafficking and mitigate potential issues to ensure on-time, on-strategy campaign launches. Support large-scale channel updates to maintain brand consistency.
• Collaborate with engineering teams to develop custom product solutions that enhance the user experience in social campaigns.
• Own channel reporting and internal communications, providing visibility into performance metrics and ensuring alignment with business goals.

Qualifications

• 7+ years of experience managing and executing consumer marketing campaigns across diverse media and channel mixes that drive measurable brand and product results.
• Deep understanding of consumer behavior, with demonstrated ability to use research and data-driven insights to inform marketing strategies.
• Proven experience in working with media and creative agencies to develop high-quality campaigns.
• Strong leadership and communication skills, with a track record of building collaborative partnerships across marketing and product teams.
• Ability to manage multiple campaigns simultaneously, ensuring seamless execution and maximum impact.
• Experience in the consumer technology sector.

Fair Chance Consideration Pursuant to the California Fair Chance Act, Los Angeles County Fair Chance Ordinance for Employers, Los Angeles Fair Chance Initiative for Hiring Ordinance, and San Francisco Fair Chance Ordinance, qualified applicants will be considered for assignment regardless of arrest or conviction records. Criminal history may have a direct, adverse relationship with certain job responsibilities, including adherence to company policies, exercising sound judgment, managing stress effectively, maintaining respectful workplace interactions, demonstrating trustworthiness, meeting client expectations, and protecting business operations and company reputation.

Location: United States (Remote)

Role type: Contract 6 Month Position 

Expected hours: 40 per week 

Benefits:

• Dental insurance
• Health insurance
• Health savings account
• Life insurance
• Paid time off
• Retirement plan
• Vision insurance

Schedule:

• 8 hour shift
• Monday to Friday (Extended schedule as needed Saturday-Sunday)

Application Question(s):

• Do you or will you in the future require any sponsorship to work in the US?

Language:

• English  (Required)