XR Product Marketing Manager V

Summary

Our client is seeking an experienced Product Marketing Manager with a deep passion for building global brands and a track record of executing data-driven, consumer-centric marketing initiatives that drive brand affinity and engagement. In this role, you will develop and promote socially immersive products and experiences designed to foster connection, creativity, and self-expression.

You will join a cross-functional product marketing team focused on shaping foundational consumer experiences for both virtual reality (VR) and mobile platforms. The ideal candidate will be both strategic and analytical—capable of leading go-to-market strategies, championing brand positioning, and aligning with stakeholders to drive awareness and adoption at global scale.

Key Responsibilities

• Design and deliver internal enablement resources to help teams communicate XR brand strategy and narrative effectively in-market, improving consumer engagement and understanding.
• Collaborate closely with Product Marketing Managers and cross-functional stakeholders to ensure marketing communications and outbound assets reflect the XR brand’s strategic vision and architecture.
• Lead brand strategy initiatives informed by robust consumer insights and performance data, partnering with teams across branding, marketing, product development, UXR, data science, and more.
• Guide internal and external creative teams in expressing the XR brand consistently across marketing campaigns, communications, and consumer-facing assets.
• Build strategic alliances and gain executive buy-in to ensure seamless execution of brand strategy and marketing deliverables across teams.
• Demonstrate a strong understanding of the VR and broader software ecosystem to represent market needs internally and inform product positioning.

Minimum Qualifications

• BA or BS degree
• 10–15+ years of experience in product marketing, brand management, or consumer marketing with global-scale brands and organizations
• Proven success in building consumer-facing, mass-market brands
• Demonstrated ability to use data to shape strategy, inform communications, and develop impactful go-to-market initiatives
• Experience leading launches and go-to-market strategies for paid and/or free consumer products across multiple target segments
• Skilled in working with Brand, Communications, Legal, and Policy teams across all organizational levels
• Strong facilitator capable of driving strategic decisions through executive presentations and cross-functional collaboration
• Expertise in project management within dynamic environments, with the ability to assess challenges and propose effective solutions
• Experience presenting in executive-level forums with clarity and influence
• Passion for Meta’s portfolio and its mission to create the future of human connection through transformative technologies

Preferred Qualifications

• Familiarity with the global mobile app ecosystem and technology landscape
• Experience in gaming, consumer electronics, or technology-driven industries
• Subject-matter expertise in AR, VR, mixed reality, wearables, mobile devices, and hardware/software platforms
• International marketing experience and cultural fluency across global markets
• Experience launching innovative or first-to-market products within emerging tech categories
• Strong copywriting skills and experience collaborating with creative teams

Pursuant to the California Fair Chance Act, Los Angeles County Fair Chance Ordinance for Employers, Los Angeles Fair Chance Initiative for Hiring Ordinance, and San Francisco Fair Chance Ordinance, qualified applicants will be considered for assignment with arrest and conviction records. Criminal history may have a direct, adverse, and negative relationship with some of the material job duties of this position. These include the duties and responsibilities listed above, as well as the abilities to adhere to company policies, exercise sound judgment, effectively manage stress and work safely and respectfully with others, exhibit trustworthiness, meet client expectations, standards, and accompanying requirements, and safeguard business operations and company reputation.

Location: United States (Remote)

Role type: Contract 8 Month Position

Expected hours: 40 per week

Benefits:

• Dental insurance
• Health insurance
• Health savings account
• Life insurance
• Paid time off
• Retirement plan
• Vision insurance

Schedule:

• 8 hour shift
• Monday to Friday

Application Question(s):

• Do you or will you in the future require any sponsorship to work in the US?

Language:

• English  (Required)