Senior Paid Media Strategist – Corporate Marketing

Overview

We are seeking a seasoned paid media professional to join our Global Media Team, supporting the US Media Strategy function. This team leads the strategic planning, execution, and stewardship of media investments for Corporate Marketing campaigns.

In this role, you will collaborate with cross-functional partners—including Marketing, Decision Science, Insights, Creative, Policy, Communications, and agency teams—to develop and execute innovative media strategies that amplify our brand narrative. You’ll translate business objectives into integrated, data-driven media programs and ensure flawless execution across multiple channels and partners.

The ideal candidate brings deep expertise in paid media across channels, a data-first mindset, and a passion for driving innovation. You should be comfortable influencing senior stakeholders, setting strategic direction, and managing complex initiatives in a fast-paced, results-oriented environment.

Key Responsibilities

• Serve as the primary point of contact for integrated media strategy and channel planning, partnering closely with internal teams and external agencies
• Define the strategic vision for Corporate Marketing media investments, grounded in audience insights, channel dynamics, and business objectives
• Provide thought leadership to shape upstream media strategy and connect it to broader go-to-market plans
• Leverage quantitative and qualitative insights to guide audience segmentation, media planning, execution, and optimization
• Collaborate with cross-functional teams—including Marketing, Decision Science, Insights, Creative, and MarTech—to deliver fully integrated campaigns
• Analyze campaign performance against KPIs and deliver actionable recommendations for optimization and reporting
• Act as a subject matter expert (SME) on media strategy, advising internal stakeholders and contributing to cross-functional planning

Minimum Qualifications

• 10+ years of experience in media planning within an agency or client-side organization
• Proven ability to lead cross-functional teams and influence outcomes across diverse stakeholder groups
• Experience managing media agencies and driving strategic partnerships
• Comfortable navigating ambiguity and managing multiple projects in a dynamic environment
• Strong analytical skills with experience in campaign measurement, performance analysis, and insight generation
• Expertise in developing and executing scaled, multi-channel media strategies in data-driven environments
• Familiarity with audience segmentation and campaign optimization based on data and external research
• Deep understanding of evolving media, measurement, and analytics trends

Preferred Qualifications

• Experience collaborating directly with creative teams to align media strategy with creative development
• Experience partnering with data science and analytics teams to shape media strategies, measurement plans, and learning agendas
• Background in brand marketing with exposure to performance marketing principles

Pursuant to the California Fair Chance Act, Los Angeles County Fair Chance Ordinance for Employers, Los Angeles Fair Chance Initiative for Hiring Ordinance, and San Francisco Fair Chance Ordinance, qualified applicants will be considered for assignment with arrest and conviction records. Criminal history may have a direct, adverse, and negative relationship with some of the material job duties of this position. These include the duties and responsibilities listed above, as well as the abilities to adhere to company policies, exercise sound judgment, effectively manage stress and work safely and respectfully with others, exhibit trustworthiness, meet client expectations, standards, and accompanying requirements, and safeguard business operations and company reputation.

Location: United States (Remote)

Role type: Contract - 8 Month Position

Expected hours: 40 per week

Benefits:

• Dental insurance
• Health insurance
• Health savings account
• Life insurance
• Paid time off
• Retirement plan
• Vision insurance

Schedule:

• 8 hour shift
• Monday to Friday

Application Question(s):

• Do you or will you in the future require any sponsorship to work in the US?

Language:

• English  (Required)