Digital Advertiser (Senior, part-time)

About Lineate:

We are a global software development consulting company headquartered in New York, with a presence in seven countries across two continents, including the United States. For over a decade, we have helped companies go from myth to reality by developing custom technology. Handling billions of transactions and terabytes of data, our technology solutions have enabled the smallest companies to scale up while helping the leading global companies consistently achieve their goals.

Whether we’re rolling out a custom CMS that populates over 2,000 websites, providing complex loyalty offers, or creating something unique, our expertise falls into three main categories:

Building the tech solutions companies need to achieve their goals.
Improving and optimizing the technology companies already have.
Supporting in-house development teams with our experts & resources.

We work with companies across all verticals, including martech, ad tech, fintech, e-commerce, and more.
 
Our Values:
Exceptional problem-solving: There’s no problem too great or small    
Honesty: We value trust both within our teams and with external clients
Safety to experiment: There is no failing, only learning

About You:

We are seeking a data-driven Senior Digital Advertiser to join our marketing team on a part-time or contract basis. In this role, you will be responsible for developing, implementing, and optimizing advertising strategies across key social media platforms, with a focus on Facebook, Instagram, and LinkedIn.
This role requires expertise in digital advertising, budget management, market analysis, and performance optimization. The ideal candidate is a performance marketer with deep experience in audience targeting, ad platform execution, and SEO, someone who takes initiative, manages their own projects effectively, and consistently delivers measurable results using key digital advertising tools and analytics platforms.
You’ll play an important role in driving growth through data-informed decision making and strategic channel development, while delivering actionable insights to improve campaign performance.

General  Duties/Responsibilities:

Develop and execute comprehensive social media advertising strategies across Facebook, Instagram, and LinkedIn
Plan and manage advertising budgets across multiple channels and markets, ensuring optimal allocation for maximum ROI
Monitor, analyze, and report on advertising performance using advanced analytics tools
Provide detailed reporting with actionable insights to stakeholder on campaign performance
Recommend data-backed improvements to visual assets and copy based on performance metrics
Conduct A/B testing on ad creative, copy, and audience targeting to continuously optimize performance
Stay current with platform algorithm changes, new ad formats, and emerging social media advertising trends
Identify new opportunities for audience expansion and platform diversification 
Design and execute digital advertising campaigns across Google Ads and LinkedIn Ads for B2B audiences
Create custom audiences using internal and external data sources to drive qualified leads
Optimize on-site SEO to support both paid and organic acquisition goals
Continuously monitor, evaluate, and optimize campaign performance metrics (CTR, CPC, conversions, etc.)
 Manage Google Analytics, Google Tag Manager, and associated tracking frameworks
Build and maintain data dashboards and reports using Google Looker Studio (Data Studio) to visualize campaign performance and business KPIs
Collaborate with marketing, content, and sales teams to align messaging and funnel strategy

Qualifications:

5+ years of experience in digital advertising with proven expertise in social media advertising, Google Ads, and LinkedIn Ads in a B2B environment
Demonstrated success managing advertising campaigns on Facebook, Instagram, and LinkedIn
Advanced knowledge of social media advertising platforms, targeting capabilities, and best practices
Experience with advertising budget management and allocation across multiple channels
Strong analytical skills with experience using data to inform strategic decisions
Strong understanding of digital ad campaign lifecycle—from audience targeting to conversion tracking
Proven ability to implement and manage Google Analytics (GA4) and Google Tag Manager
Experience with Looker Studio (Google Data Studio) for campaign reporting
Familiarity with on-site SEO strategies and technical optimization
Ability to draw insights from data and translate them into actionable recommendations
Preferably has experience in B2B marketing

 

Required Skills/Abilities/Qualifications:

Strong Communication & Presentation Skills
Detail-Oriented and Data-Driven Mindset
Adaptability in a Fast-Changing Digital Landscape
B2B Marketing Experience (Preferred)
Cross-functional Team Collaboration (Marketing, Content, Sales)
Messaging Alignment Across Funnel Stages
Strategic Decision Making Using Data
Trend Monitoring & Platform Algorithm Awareness

 

Location & commitments

Perm or contract: Contract-based
Full-time or part-time: Part-time, remote 

Lineate is proud to be an Equal Opportunity Employer - We do not hire based on race, color, religion, creed, gender, national origin, citizenship, age, disability, veteran status, marital status, pregnancy, parental status, sex, gender expression or identity, sexual orientation, or any other basis protected by Georgian legislation. All employment is decided based on qualifications, merit, and business needs.

Learn more about Lineate at our website: www.lineate.com