Strategist- Social Media Manager

Location: Washington, DC Metro

Who We Are: LINK is a fast-growing Woman Owned Small Business (WOSB) that leverages human-centered design to support strategy, innovation, communication, change, and branding within the federal government and adjacent industry partners. At LINK, we partner with engineers, futurists, and thought leaders to untangle complexity, discover opportunity, and communicate clearly with visual stories. 

Let us be your partners in change.

About the Opportunity:

LINK is looking for a Strategist-Social Media Manager with a strong background in Communications or Public Affairs to join our dynamic team. Working under the direction of the VP of Strategy, you will interface directly with clients to understand their unique challenges, provide consultative strategies and executive-level solutions, distill narratives from client-provided content, and collaborate with the creative team to execute visual products that align with the client’s brand, industry, and culture.

In this role, you will work with colleagues across the organization to uncover meaningful insights, build game-changing strategies, and deliver tailored solutions. Your expertise in Strategic Communications will play a pivotal role in driving LINK's business growth and delivering high-quality, client-focused outcomes.

The ideal candidate will have extensive experience working directly with clients, extracting key insights, and leading collaborative initiatives to achieve impactful results. This is an exciting opportunity to bring together creative and strategic expertise to contribute to LINK’s continued success.

Qualifications: 

• Bachelor’s degree in Journalism, Communication, English, or a related field
• 8-10+ years of experience in strategic communication, public affairs, or a similar role
• Experience working in or with federal government or military public affairs preferred
• 3–5 years of professional experience managing organizational social media platforms
• Demonstrated knowledge of social media analytics tools (e.g., Sprout Social, Hootsuite, native analytics platforms)
• Strong communication and digital skills with an understanding of federal policies, operational security (OPSEC), and public affairs
• Exceptional written and verbal communication skills, with the ability to communicate in a clear, approachable, and knowledgeable manner
• Proven ability to translate complex technical topics into digestible, public-facing content
• Ability to manage multiple projects in a fast-paced, high-stakes environment
• Strong creative design and execution skills to achieve customer objectives through design
• Ability to build and maintain robust client relationships and foster positive interpersonal connections
• Excellent organizational skills with the ability to manage multiple projects simultaneously, maintaining a strong focus on accuracy and attention to detail

Responsibilities:

• Collaborate directly with clients to understand their challenges and the respective solution, then co-create effective products to convey it all to the appropriate audience
• In partnership with the Director of Strategy, elevate content artifacts and demonstrate thought leadership to the team around quality standards and deliverables from a content lens
• Develop, manage, and execute comprehensive social media strategies in alignment with public affairs goals and Department guidelines
• Create and curate compelling, mission-relevant content for official platforms
• Monitor social media channels, track engagement metrics, and adjust strategy to increase reach and effectiveness
• Work closely with public affairs officers, command leadership, and program offices to amplify key initiatives, events, and milestones
• Ensure compliance with DoD and Service  social media policies, OPSEC, and information security requirements.
• Act as the primary administrator for social media accounts, including content publishing, comment moderation, and community engagement
• Prepare reports and analytics for leadership on social media performance and strategic impact
• Provide training and guidance to subordinate commands or personnel managing associated social media accounts
• Stay up-to-date on digital trends, tools, and DoD policy updates to maintain platform compliance and effectiveness

Work Schedule:

• Full time, 40 hours per week
• Some travel required to meet with prospects/clients, attend relevant events and conferences, and participate in LINK team events 

Salary
We're committed to offering competitive compensation. While the salary range for this position is  [$86,000-$116,000], your final offer may be adjusted based on factors like experience and location.

Benefits:

• $100 monthly internet/cell phone stipend
• Healthcare:
• Beginning in September 2025, LINK will provide a corporate healthcare insurance plan. 
• LINK’s existing healthcare reimbursement up to $450/month will continue until October 2025
• Company-paid Short Term Disability Insurance
• 401K with employer contribution of up to 4%
• 11 Federal Holidays per year 
• 15 days of Paid Time Off (PTO) per year 
• Paid Holiday Time Off (Christmas Eve through the New Year) 
• Annual bonus plan participation
• Annual profit sharing participation
• $2,000 Learning and Development program reimbursement
• Technology package that includes a LINK-owned MacBook Pro, monitor, mouse and keyboard