New

Vice President of Strategy, Insights & Analytics

Remote USA anywhere

As one of the fastest growing non-alcoholic beverage brands, Liquid Death uses comedy and entertainment to make health and sustainability 50 times more fun. We take the healthiest things you can drink and package it into infinitely recyclable cans that compete with the fun marketing of unhealthy brands across energy drinks, beer, and junk food. Our product lines include mountain water, sparkling mountain water, sparkling flavored water, and iced tea. A portion of Liquid Death’s proceeds goes to nonprofits who are helping fight plastic pollution and bring clean drinking water to those in need

Reporting To: Chief Strategy Officer

Location: remote USA anywhere 

Direct Reports: 2 (Director of Business Insights & Sr. Manager Consumer Insights)

Indirect Reports: 3 indirect reports (Large Format Insights Manager, Small Format Insights Manager, Business Insights Analyst)

 

Role Overview 

As a senior leader, the VP of Strategy, Insights and Analytics  is responsible for defining the overall data strategy at Liquid Death, leading a team of Insights professionals and identifying opportunities to leverage data to influence decision making, innovation and growth. This role requires a combination of strong leadership, technical expertise and strategic vision in a high growth, start up environment. This leader will elevate how Liquid Death utilizes data to understand the Liquid Death customer across a multi-category landscape and create compelling, data informed narratives to influence retail partners and consumers. 

 

Core Responsibilities

This is a cross functional role with responsibilities that span data strategy and architecture, marketing and sales insights and analytics as well as brand strategy. 

Data Intelligence

  • Own, build, and lead the enterprise data architecture and infrastructure strategy, ensuring Liquid Death has scalable and high-performing systems that support advanced analytics, AI/ML initiatives, and data-informed decision making across the organization.
  • Provide technical leadership and hands-on implementation in the areas of data ingestion, data transformation/processing, data quality, data modeling, data visualization involving end to end data life cycle.
  • Help establish standard data practices and frameworks like data governance, data quality, data validation, data security, data privacy, monitoring and error management.

Insights & Analytics

  • Define the Liquid Death customer across multiple categories and SKUs and identify the most impactful key metrics i.e. household penetration, buy rate, frequency, etc. for each customer profile.
  • Partner with Sales and Marketing leadership to analyze retailer, category and marketing performance as well as brand health in order to identify and predict opportunities for the brand and gaps in execution.

Strategy 

  • Leverage complex facts and data insights to craft compelling storylines and develop scalable internal resources highlighting each of Liquid Death category’s benefits for the retailer, shopper, and consumer across a multi-category portfolio.
  • Work closely with internal stakeholders including Sales, Marketing and the Executive team  to ensure deep understanding of how insights and analytics are informing overall business strategy and long term planning.

Qualification Requirements:

  • Master’s degree preferred, Bachelor degree required in a related business field
  • A minimum of 5+ years in a management role responsible for developing and executing strategy across strategy, data insights and/or analytics
  • 10+ years of work experience in data insights and analytics, category management, market research, marketing strategy, ad agency and/or client-facing CPG experience, or equity capital markets experience (high growth start-up and/or beverage industry is a plus)
  • Expertise with analytics platforms and syndicated data sources including but not limited to: Circana / IRI, Neilsen, SPINS, Stackline, Retail Platforms (8451, Amazon), Numerator, and Vividly 
  • Experience with LDM, AI layers, and building data infrastructure; Proficiency in SQL and Python 
  • Demonstrated ability to translate complex data into actionable business strategies and influence internal and external stakeholders.
  • Up to 30% travel required (for retailer meetings, headquarters visits, etc.)

 

The typical salary range for this position is: $220,000 - $250,000

 

The actual salary offer will take into account multiple factors including skills, experience, education and location. Please note that the salary details listed in role postings reflect the base salary only, not total compensation, which includes equity and benefits.

#LI-REMOTE 

#LI-EA1

 

At Liquid Death, we believe that killer benefits make all the difference. That’s why we offer Blue Shield medical plans with HMO (CA Only), PPO, and HDHP options (including an HSA), FSA and Dependent Care FSA, along with Guardian dental and vision coverage. Our UNUM packages include life insurance, AD&D, disability benefits, and employee-paid options like accident, hospitalization, and critical illness coverage. We match 100% of your Empower Retirement contributions up to 4% after just three months and even help crush your student debt while saving for retirement with our Student Loan Retirement Match. Our wellness perks, including Headspace, ClassPass memberships, and a robust EAP, help you keep your soul hydrated, while SNOO Bassinets give your little ones the VIP treatment. Pets are part of the crew too, so we offer Nationwide pet insurance to keep them happy and healthy. Add in 17 paid holidays, Flex PTO, and travel assistance, and you’ve got a benefits lineup as fierce as our mission to declare #DeathToPlastic

Ensure your Liquid Death job offer is legitimate and don't fall victim to fraud! Liquid Death never seeks payment from job applicants and will never request a meeting via Skype. Liquid Death recruiters will only reach out to candidates from an mail@ats.rippling.com email address. For added security, where possible, apply through our company website at www.liquiddeath.com/pages/careers.

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