Marketing Generalist

At LiquidStack, we’re redefining what’s possible in the data center world. As a global leader in advanced liquid cooling solutions, we’re powering the future of AI, edge computing, and high-performance systems. Our team is growing, and we’re looking for skilled professionals who want to be part of something innovative and impactful.

Summary

We’re seeking a dynamic, hands-on Marketing Generalist to drive execution across a wide range of marketing initiatives. This role supports day-to-day activities including campaign deployment, event management, CRM support, and sales enablement—while also scaling programs that support brand growth and pipeline development. You’ll collaborate closely with our Director of Marketing and internal teams to plan, execute, and optimize programs across the marketing funnel. This is an ideal opportunity for someone looking to broaden their experience and grow with a high-impact, global team in a fast-paced startup environment.

Key Responsibilities

Current-State Responsibilities

• Execute multi-channel campaigns using HubSpot and other tools; manage email marketing calendars, segmentation, and workflows.
• Maintain clean, actionable data across Salesforce and HubSpot; support list creation, reporting, and campaign follow-up.
• Lead logistics and planning for marketing events including trade shows (domestic and international), webinars, and customer dinners.
• Assist with content creation and publishing (decks, landing pages, one-pagers, website updates).
• Support Sales team with enablement materials and campaign support.

Near-Term Expectations

• Plan and execute international events and tradeshows, including cross-functional coordination for global logistics and lead capture.
• Collaborate with Sales and Ops teams to optimize lead nurturing, scoring, and lifecycle campaigns.
• Assist in the rollout of Account-Based Marketing (ABM) programs.
• Support deeper integration of HubSpot workflows with sales enablement tools and reporting.
• Identify areas for process automation and improvement in campaign execution.

Forward-Looking Capabilities

• Contribute to the expansion of a global brand presence, including localized content and international campaign execution.
• Leverage intent data platforms (6sense, Demandbase) to target key accounts and refine segmentation strategies.
• Support enhancements to our digital infrastructure, including CMS, SEO, and web analytics.
• Bring new ideas for visual content, digital engagement, and scalable marketing processes.

Qualifications

• 2–4 years of experience in a broad marketing role, ideally in B2B tech, SaaS, or hardware/software environments.
• Hands-on experience with HubSpot (certification a plus) and Salesforce.
• Proven track record managing and executing events and tradeshows, including international coordination.
• Strong organizational, project management, and communication skills.
• Self-starter who thrives in a startup/ramp-up environment with limited structure and evolving priorities.

Bonus Skills

• Familiarity with ABM strategies, intent data platforms (e.g., 6sense, Demandbase).
• Creative tool experience (Canva, Figma, Adobe Suite).
• Knowledge of basic HTML/CSS or CMS platforms (e.g., WordPress, Webflow).
• Multilingual or international marketing experience is a plus.

Special Conditions of Employment

• Ability and willingness to travel domestically and internationally up to 25% or more, as required by business needs.
• Valid passport and driver’s license with no infractions that would limit the ability to travel.

Salary Range: $65,000 - $75,000

Why Join Us?

• Competitive pay with opportunities for overtime
• Consistent day-shift schedule
• Paid time off, holidays, and great benefits
• Be part of an industry-disrupting company with room to grow
• Work on innovative technologies in a collaborative, supportive environment