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Senior Marketing Operations Manager

New York, NY

About Us

At Litify, we’re revolutionizing the Legal industry by being the platform powering legal’s top performers. As a trailblazer in legal technology, Litify delivers an all-in-one legal operating solution built atop Salesforce that empowers law firms and legal departments to achieve consistent success by continually standardizing, measuring, and improving their legal operations.

Our mission is clear: to deliver better business outcomes to our clients, so they can focus on delivering the best legal service and outcomes to their clients. 400+ enterprise businesses and 55K+ legal professionals trust Litify to amplify their impact with innovative technology and service that stands the test of time.

Backed by Bessemer Venture Partners, Litify is proud to be recognized as one of Inc. 5000 and Deloitte Technology Fast 500’s fastest-growing private companies in America along with numerous awards for its unparalleled software. With offices in the vibrant cities of New York and New Orleans, we’re at the heart of legal innovation.

About the Role

We’re looking for a Senior Marketing Operations Manager to join our team and help scale our go-to-market engine. In this role, you’ll own the marketing tech stack, ensure data accuracy, optimize processes, and enable the marketing organization to drive measurable impact on pipeline and revenue.

You’ll partner closely with demand generation, field, brand, product marketing, and revenue operations to ensure campaigns run smoothly, leads are effectively nurtured and routed, and marketing performance is tracked with precision. This is a strategic and hands-on role requiring technical expertise, analytical thinking, and a passion for building scalable systems that empower growth.

You’ll sit at the intersection of strategy, technology, data, and process—making sure the marketing “machine” runs efficiently and enabling creative and go-to-market teams to deliver measurable results. You’ll combine analytical rigor with creative problem-solving to scale processes, leverage AI and automation, and ensure every initiative drives business impact.

Key Responsibilities

  • Work with the Marketing team to execute successful multi-channel marketing campaigns and nurture flows intended to engage and convert clients and prospects.
  • Analyze campaign performance and marketing data to measure effectiveness and identify opportunities for improvement.
  • Develop and present clear reporting, dashboards, and insights that guide decision-making across marketing and leadership.
  • Lead the development of cross-channel lifecycle marketing strategies to drive engagement and retention throughout the customer journey.
  • Collaborate with Sales Ops and Demand Generation to align workflows, data, and reporting with pipeline objectives.
  • Own and optimize the marketing tech stack (Marketo, Salesforce, and related systems), ensuring seamless integrations and performance.
  • Manage lead and account scoring, attribution models, routing processes, and lifecycle marketing programs.
  • Maintain high data integrity through ongoing enrichment, cleansing, and governance.
  • Build and evolve marketing processes and frameworks that support scalability, automation, and operational excellence.
  • Identify and evaluate emerging technologies and AI tools to drive process efficiency, personalization, and analytics.
  • Develop and own the long-term marketing operations roadmap, aligning systems, data strategy, and processes with overall go-to-market objectives.
  • Troubleshoot technical issues and work with vendors or IT to resolve root causes efficiently.

 Skills & Qualifications

  • 4–6 years of marketing operations experience in a fast-growing B2B or SaaS environment.
  • Deep expertise in Marketo and Salesforce (required).
  • Strong analytical skills with the ability to work with complex datasets and build actionable reports.
  • Experience with multi-touch attribution, lead lifecycle management, and marketing data governance.
  • Proven success improving business and system processes across cross-functional teams.
  • Experience developing marketing operations strategy and driving cross-functional alignment across Sales, RevOps, and Product
  • Solid understanding of leading marketing technology solutions and integrations.
  • Excellent organizational and project management skills, with the ability to balance multiple priorities.
  • Experience managing vendors, agencies, or martech budgets.
  • Familiarity with AI, automation, and analytics tools (e.g., Looker, Tableau, Power BI) is a plus.
  • Comfortable working autonomously in a fast-paced, evolving environment.

Disclosure:
The estimated base salary pay range for this role is $135,000-145,000. You will also be offered a bonus and benefits.

Our salary ranges are based on paying competitively for our size and industry, and are one part of many compensation, benefits and other reward opportunities we provide. 

Individual pay rate decisions are based on a number of factors, including qualifications for the role, experience level, skill set, and balancing internal equity relative to peers at the company.  

The range above is for the expectations as laid out in the job description, however we are often open to a wide variety of profiles, and recognize that the person we hire may be less experienced (or more senior) than this job description as posted. If that ends up being the case, the updated salary range will be communicated to you as a candidate.

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