Digital Marketing Manager

Job Posting: Digital Marketing Manager   

Location: Dallas, TX, On-Site  

About Litigiven: Founded in 2022, Litigiven is a pioneering technology company based in Texas, revolutionizing the legal industry with advanced AI solutions. Our mission is to empower legal professionals with precise, data-driven insights, enhancing their decision-making capabilities and efficiency. Leveraging a vast database of cases and intelligently tagged legal data, our flagship product CaseBrainZ offers robust legal analysis tools. We are committed to "AI-Driven Insights for Legal Excellence," continually setting new benchmarks in legal technology. 

About the Role: We are seeking a highly motivated Digital Marketing Manager with 3-5 years of experience in digital marketing and a strong background in startup environments. The ideal candidate will be responsible for developing, implementing, tracking, and optimizing our digital marketing campaigns across all digital channels. You will play a crucial role in building our brand presence, engaging our target audience, and driving measurable growth. 

Responsibilities: 

• Develop and execute comprehensive digital marketing strategies to drive brand awareness, engagement, and conversion. 
• Manage and optimize all digital marketing channels including SEO/SEM, email marketing, social media, content marketing, and display advertising. 
• Analyze and report on the performance of digital marketing campaigns, assess against goals (ROI and KPIs), and identify insights to improve future campaigns. 
• Collaborate with cross-functional teams including product, sales, and design to ensure brand consistency and effective messaging. 
• Conduct market research and competitive analysis to identify trends and opportunities in the digital landscape. 
• Manage and oversee the company’s website, ensuring it is optimized for user experience and conversion. 
• Utilize data-driven approaches to experiment and innovate in new marketing tactics and strategies. 
• Manage relationships with external agencies and vendors to ensure effective execution of campaigns. 
• Stay up-to-date with the latest digital marketing trends, technologies, and best practices. 

Requirements: 

• Bachelor’s degree in Marketing, Business, Communications, or a related field. 
• 3-5 years of hands-on experience in digital marketing, preferably within a startup environment. 
• Proven experience in managing and optimizing various digital marketing channels. 
• Strong analytical skills with the ability to interpret data, generate insights, and make data-driven decisions. 
• Proficiency in using digital marketing tools and platforms (e.g., Google Analytics, Google Ads, social media management tools, email marketing platforms). 
• Excellent written and verbal communication skills. 
• Creative thinker with a passion for innovation and experimentation. 
• Ability to manage multiple projects and prioritize effectively in a fast-paced environment. 
• Strong understanding of SEO, PPC, and content marketing principles.