Product Marketing Specialist

About us

We’re Littlepay - a growing fintech headquartered in Melbourne with operations in the UK, EU, LATAM, USA, and Australia. Our payments platform enables our customers to pay for public transport using any payment card, mobile wallet, or wearable device. Processing over USD 1 billion a year in 19 countries and continuing to expand globally, we’re proud to move more people through better payment experiences.

About the role

We’re looking for a Product Marketing Specialist to help bring Littlepay’s products and capabilities to life through clear messaging, compelling content and valuable market insights.

Reporting to the Product Marketing Manager, you’ll contribute to how our products are communicated to customers and prospects, helping commercial teams articulate our value and supporting initiatives that drive awareness, engagement and growth.

Sitting at the intersection of Product, Sales and Marketing, you’ll play an important role in translating complex product information into meaningful customer benefits, researching market opportunities and delivering product marketing activities across the business.

This is a hands-on opportunity to take ownership of projects, develop your product marketing expertise and contribute to Littlepay’s continued growth.

What you’ll do

Positioning & Messaging

• Research customer needs, product and feature capabilities, and market requirements to inform product messaging and value propositions.
• Develop clear, customer-focused product narratives and supporting content that communicate Littlepay's capabilities, benefits and value, ensuring consistent messaging across different customer segments, markets and use cases.

Sales Enablement

• Develop and maintain high-quality sales enablement materials, including pitch decks, product presentations, solution overviews and one pagers.
• Work closely with Commercial teams to understand their requirements and create materials that support customer conversations and commercial opportunities.
• Translate product knowledge, customer insights and competitive research into practical resources that help communicate Littlepay’s differentiation and value.

Market Intelligence & Growth Opportunities

• Research market trends, industry developments and emerging opportunities across payments, public transport and adjacent sectors.
• Monitor competitor activity, including product capabilities, positioning, partnerships and market developments.
• Support customer research, market segmentation and the refinement of Ideal Customer Profiles (ICPs), identifying potential growth opportunities across new geographical markets, customer segments and industry verticals, sharing insights to support commercial and strategic planning.

Product, Proposition & Go-to-Market (GTM) Support

• Work closely with Product teams to understand product capabilities, developments and customer needs, translating these into compelling product propositions.
• Support the development and execution of GTM plans for new and existing products, features and enhancements.
• Develop product and proposition messaging, sales enablement materials, launch communications and supporting content to drive market awareness and commercial engagement.
• Coordinate GTM activities across relevant teams, gathering feedback and insights to assess effectiveness and identify opportunities for improvement.

Customer Engagement & Product Content

• Gather and organise product information from across Product, Sales and Commercial teams, translating technical capabilities into accessible, customer-focused content.
• Maintain product messaging resources and supporting materials, ensuring information remains accurate, consistent and accessible.
• Develop product-focused communications and content to support customer education, awareness and adoption, including webinars, feature updates and customer success stories.
• Identify gaps in product knowledge and content, working with relevant teams to address them.

What we're looking for

• 3+ years’ experience in a hands-on Product Marketing role, ideally within fintech, payments or complex B2B technology environments.
• Experience developing product messaging, value propositions, sales enablement materials and go-to-market content.
• Strong communication and copywriting skills, with the ability to simplify complex or technical information.
• Strong research and analytical skills, with the ability to identify insights and communicate findings clearly.
• A commercial mindset, with an interest in customer needs, market opportunities and competitive dynamics.
• Collaborative and proactive, with experience working across different teams and stakeholders.
• Highly organised, with strong attention to detail and the ability to manage multiple priorities.
• Curious and self-motivated, with the confidence to take ownership of projects and contribute new ideas.

Our benefits

We love to look after our people. At Littlepay, you'll be part of an inclusive and diverse team that celebrates the differences and unique gifts we each bring to work.

You’ll have access to:

• A high trust working environment, with access to cloud collaboration tools like Notion, Slack, Claude, Google Workspace, and Jira to help us work together effectively
• Paid professional development (including conferences, courses, learning subscriptions, etc.)
• Harrison Assessments - our talent management provider that facilitates continuous professional development
• A variety of flexible leave options
• A company-wide paid day off
• Flexible (hybrid) working conditions
• Health insurance via our provider Vitality
• UK pension additional contribution split
• YellowNest nursery program
• Wellbeing support- including a free School of Life subscription for all employees, and counselling via the School of Life (UK) or our EAP program (Australia)
• Our generous employee referral program
• Mid-year, quarterly, and end-of-year corporate and team events and workshops
• Short-term remote working arrangements
• International travel opportunities (dependent on role)

In-office expectations

At Littlepay, we believe great work happens when we solve problems, together. We see in-person collaboration as an important way to build connections, share ideas, and support each other meaningfully.

For those assigned to an office location, we generally expect a minimum two-day presence in the office each week. This may vary depending on your role, team, and location. For example, our team in Luxembourg works 4 days from the office, whereas our AU and UK teams currently work a minimum of 2 days onsite in our Melbourne/London offices. Some positions might require more frequent office attendance to support cross-functional collaboration, customer engagement, or specific team workflows. Your hiring manager will provide details relevant to your role.

We aim to strike a healthy balance between in-person connection and flexibility, while staying connected to deliver with speed and agility as we continue to scale, ensuring our ways of working support both our people and our shared ambition to move more people through better payment experiences.

Our recruitment process

If you’ve been shortlisted for the role, you’ll first have a chat with our Talent team. If the stars align, we’ll then arrange your first interview. You’ll also receive a short workplace preferences questionnaire to help us understand how you prefer to work. Following a successful first interview, you’ll be invited to complete a technical challenge. We’ll then invite you to meet with another group of Littlepay team members before making an offer.

If you have any questions regarding the recruitment process or if you require any accommodations for any stage in the interview process, please don’t hesitate to let us know. Additionally, if you don’t meet all of the criteria (we know that some underrepresented groups tend to avoid applying if they don’t), please still apply. We really enjoy meeting people who might bring a fresh perspective on a problem we need to solve!

Ultimately, being part of our small but mighty team means you'll have the opportunity to learn about micropayments, and have a hand in the provision of services that impact millions of people. You’ll help us deliver on our revolutionary product roadmap and help scale our platform as we continue to expand across the globe.

If this opportunity interests you, hit apply! We look forward to learning about you.

Privacy notice

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