Field Marketing Manager
ABOUT LVT
LVT is on a mission to make the world safer and more secure through rapidly deployable security hardware that runs on our proprietary SaaS platform. Our enterprise-grade safety and security ecosystem makes it easy to secure essentially any physical environment through intelligent automation and actionable insights. As an industry leader in the IoT space, our systems are deployed in every state and adopted by Fortune 500 enterprise companies who share this vision.
ABOUT THIS ROLE
LVT is seeking a results-driven field marketer with a focus on pipeline generation and acceleration to close annual recurring revenue (ARR). In this role, you’ll be a vital connection between marketing and sales, aligning with sector and vertical sales teams to drive targeted, account-based marketing (ABM) campaigns that directly impact landing new accounts and expand existing accounts. Your expertise in planning, executing, and managing regional events and ABM campaigns will be instrumental in generating high-quality touchpoints, nurturing relationships, and memorable moments to shorten the sales cycle and accelerate growth.
RESPONSIBILITIES
- Pipeline Creation & Revenue Alignment
- Develop and execute field marketing programs that create and accelerate sales pipeline, focusing on high-impact activities that convert prospects and drive closed ARR.
- Collaborate directly with sector and vertical sales teams to ensure field marketing strategies align with revenue targets, prioritizing pipeline acceleration tactics that lead to faster deal closures.
- ABM Campaign Execution & Sales Partnership
- Design and execute account-based marketing (ABM) campaigns in close collaboration with Account Executives (AEs) and Sales Development Representatives (SDRs) to create high-quality customer touchpoints.
- Regularly align with AEs and SDRs on campaign goals and account targeting, using data-driven insights to fine-tune ABM strategies that move high-priority accounts through the pipeline efficiently.
- Event Planning for Pipeline Acceleration
- Take ownership of small to mid-sized events—such as lunch-and-learns, roadshows, and regional tradeshows—strategically positioning these events to maximize pipeline creation and progression through the funnel.
- Support in executing larger tradeshows and conferences, leveraging these high-visibility opportunities to nurture existing relationships and generate new leads.
- Regional Engagement & Lead Nurturing
- Plan and coordinate regional on-site meetings, customer roadshows, and targeted networking events that foster deeper relationships with prospects and help accelerate them toward closed ARR.
- Use on-site and virtual experiences to nurture and progress pipeline by customizing event content, presentations, and demos that align with the specific needs of each stage of the buyer journey.
- Performance Tracking & ROI Analysis
- Monitor and report on pipeline metrics and closed ARR influenced by field marketing initiatives, using CRM and marketing automation tools to track lead conversion, pipeline acceleration, and revenue impact.
- Analyze the ROI of events and campaigns to assess effectiveness, continuously refining strategies to improve outcomes and drive meaningful impact on sales goals.
QUALIFICATIONS
- Bachelor’s degree in Marketing, Business, Communications, or a related field.
- Experience in B2B field marketing or demand generation, ideally within the technology industry.
- Demonstrated ability to execute ABM campaigns and pipeline-focused marketing initiatives that drive closed ARR.
- Experience planning and managing a variety of regional events and field activities, with a strong understanding of the B2B sales cycle.
- Proficient in marketing automation and CRM tools (e.g., Salesforce, HubSpot, Sendoso).
- Strong project management, communication, and analytical skills.
- Willingness to travel depending on event locations.
WHY JOIN US
- Founder-led and employee-driven company
- The opportunity to build where you stand
- Value centric decision making
- Both an economically stable and hyper-growth environment (ask us how this is possible)
- The market leader in redefining how B2B does security
On top of the obvious benefit of getting paid to work with great people who are laser-focused on a mission that matters, we also offer the following benefits:
- Comprehensive health, vision, and dental benefits for you and your family. Including supplemental and life insurance, company-paid HSA contributions, and an Employee Assistance Program (EAP).
- 401(k) With up to 4% match
- Time Off & Paid Holidays - Ask us how we empower employees to take control of their well-being
- Stock Options - Every full-time employee has the opportunity to be an owner of the company and benefit from our success.
- Paid Parental Leave - To help your growing family while you're away from work.
- Company Events - Christmas Party, Summer Party, and other parties to celebrate whenever we can find an excuse.
- Charitable Opportunities - LVT sends groups of employees to help the Daybreak Vision Project restore sight to thousands of people a year.
- Wellness - We regularly host dentists, chiropractors, financial experts, and other professionals to provide services and seminars to help promote physical, mental, emotional, and financial wellness.
- And More - Scholarship opportunities for employees and their dependents, discounted cell services, and opportunities to score tickets to Utah Jazz games and other Delta Center events.
HR Policy
We’re an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status. All Candidates must pass a drug screening and background check upon employment. Some roles may also require passing a federal background check and fingerprinting. Must be authorized to work in the U.S.
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