Back to jobs
New

Content Strategist

Newark, CA
Leading the future in luxury electric and mobility
At Lucid, we set out to introduce the most captivating, luxury electric vehicles that elevate the human experience and transcend the perceived limitations of space, performance, and intelligence. Vehicles that are intuitive, liberating, and designed for the future of mobility.
 
We plan to lead in this new era of luxury electric by returning to the fundamentals of great design – where every decision we make is in service of the individual and environment. Because when you are no longer bound by convention, you are free to define your own experience.
 
Come work alongside some of the most accomplished minds in the industry. Beyond providing competitive salaries, we’re providing a community for innovators who want to make an immediate and significant impact. If you are driven to create a better, more sustainable future, then this is the right place for you.

As Content Strategist, you are critical to ensuring the success of the Brand Team and how the Lucid experience is communicated to our diverse audiences. This role requires strategic vision, creative acumen, a team player mindset with keen ability to collaborate and problem-solve with many cross functional teams and departments at Lucid, in addition to consulting with external vendors to ensure their delivery of aligned and fully-integrated brand expressions.

You have your finger on the pulse of tech, automotive, design, and advertising industries, and are knowledgeable about emerging consumer trends and behaviors—skillfully translating and implementing these insights into your workstreams across the brand. You are a proven storyteller, with the ability to craft clear brand standards, positionings, messages, and support creative development of world-class content that drives engagement across any platform.

The Content Strategist is adept at processing complex information into simple, compelling concepts and stories. You have the creative sensibility able to develop emotionally resonant communication strategies optimized for content types, audiences, and storytelling environments. A highly collaborative role, the Content Strategist should be versatile, outgoing, and able to thrive in a creatively fluid and fast-paced environment. You will leverage business, marketing, and social media insights among other research insights to analyze, assess, and optimize the resonance of your output over time.

RESPONSIBILITIES:

· Develop guidelines and strategies for continued Brand development and evolution, specifically related to brand positioning, tone & voice, and copy-driven oversight to ensure consistency across all content and touchpoints.

· Develop and deliver expert pitches through beautifully communicated presentations to effectively communicate ideas and gain stakeholder buy-in.

· Lead the conceptualization and execution of seasonal brand narratives and campaign programs across video, print, digital, and experiential channels, ranging from paid media to retail showrooms, event kiosks, the Lucid website, CRM, and organic social.

· Develop and lead strategic creative concepts that effectively translate across channels and lines of business that reinforce our brand position and drive stronger business results.

· Leverage qualitative and quantitative research insights to evaluate and optimize marketing and advertising effectiveness.

· Partner with cross-functional groups to ensure consistency of messaging across teams.

· Lead the creative development of brand and product positioning statements, key messages, and creative concepts.

· Collaborate with legal departments to verify claims and messaging appropriateness.

· Work collectively across all functions from marketing and communications to engineers and the leadership teams to convey the value of the brand within a business context.

· Be immersed in and advocate for company values, ensuring these principles are reflected in all creative and content initiatives.

· Partner with brand creatives and producers to support Marketing, Comms, Sales, and brand-led initiatives.

· Work in partnership with other geographic markets to stand up, maintain and support creative and communications consistency.

 

EXPERIENCE & SKILLS:

· 8+ years of experience working in content strategy and copywriting, with a proven track record leading and supporting brand/marketing centered projects

· Experience working both in house and within agencies, with a strong understanding of how to collaborate with external and internal partners

· Experience working with external agencies, creators, and talents

· Experience working in and/or strong understanding of the premium brands and luxury categories

· Experience in automotive is a plus

· Exceptional copywriting background, with an emphasis on writing emotionally-driven, compelling brand and marketing creative

· Strong understanding of marketing best practices, principles, and platforms

· Competency with Microsoft Outlook, Powerpoint, Keynote and Figma

 
 
 
 
 
 
 
 
 
At Lucid, we don’t just welcome diversity - we celebrate it! Lucid Motors is proud to be an equal opportunity workplace. We are committed to equal employment opportunity regardless of race, color, national or ethnic origin, age, religion, disability, sexual orientation, gender, gender identity and expression, marital status, and any other characteristic protected under applicable State or Federal laws and regulations.
Salary Range: The compensation range for this position is specific to the locations listed below and is the range Lucid reasonably and in good faith expects to pay for the position taking into account the wide variety of factors that are considered in making compensation decisions, including job-related knowledge; skillset; experience, education and training; certifications; and other relevant business and organizational factors.
 
Additional Compensation and Benefits: Lucid offers a wide range of competitive benefits, including medical, dental, vision, life insurance, disability insurance, vacation, and 401k. The successful candidate may also be eligible to participate in Lucid’s equity program and/or a discretionary annual incentive program, subject to the rules governing such programs.  (Cash or equity incentive awards, if any, will depend on various factors, including, without limitation, individual and company performance.)

Base Pay Range (Annual)

$139,100 - $204,050 USD

By Submitting your application, you understand and agree that your personal data will be processed in accordance with our Candidate Privacy Notice. If you are a California resident, please refer to our California Candidate Privacy Notice.

To all recruitment agencies: Lucid Motors does not accept agency resumes. Please do not forward resumes to our careers alias or other Lucid Motors employees. Lucid Motors is not responsible for any fees related to unsolicited resumes. 
 

Apply for this job

*

indicates a required field

Resume/CV*

Accepted file types: pdf, doc, docx, txt, rtf

Cover Letter

Accepted file types: pdf, doc, docx, txt, rtf

Education

Select...
Select...
Select...
Select...
Select...
Select...
Select...
Select...
Select...
Select...
Select...

U.S. Standard Demographic Questions

We invite applicants to share their demographic background. If you choose to complete this survey, your responses may be used to identify areas of improvement in our hiring process.
Select...
Select...
Select...
Select...
Select...
Select...

Voluntary Self-Identification

For government reporting purposes, we ask candidates to respond to the below self-identification survey. Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiring process or thereafter. Any information that you do provide will be recorded and maintained in a confidential file.

As set forth in Lucid Motors’s Equal Employment Opportunity policy, we do not discriminate on the basis of any protected group status under any applicable law.

Select...
Select...
Race & Ethnicity Definitions

If you believe you belong to any of the categories of protected veterans listed below, please indicate by making the appropriate selection. As a government contractor subject to the Vietnam Era Veterans Readjustment Assistance Act (VEVRAA), we request this information in order to measure the effectiveness of the outreach and positive recruitment efforts we undertake pursuant to VEVRAA. Classification of protected categories is as follows:

A "disabled veteran" is one of the following: a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or a person who was discharged or released from active duty because of a service-connected disability.

A "recently separated veteran" means any veteran during the three-year period beginning on the date of such veteran's discharge or release from active duty in the U.S. military, ground, naval, or air service.

An "active duty wartime or campaign badge veteran" means a veteran who served on active duty in the U.S. military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense.

An "Armed forces service medal veteran" means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985.

Select...

Voluntary Self-Identification of Disability

Form CC-305
Page 1 of 1
OMB Control Number 1250-0005
Expires 04/30/2026

Why are you being asked to complete this form?

We are a federal contractor or subcontractor. The law requires us to provide equal employment opportunity to qualified people with disabilities. We have a goal of having at least 7% of our workers as people with disabilities. The law says we must measure our progress towards this goal. To do this, we must ask applicants and employees if they have a disability or have ever had one. People can become disabled, so we need to ask this question at least every five years.

Completing this form is voluntary, and we hope that you will choose to do so. Your answer is confidential. No one who makes hiring decisions will see it. Your decision to complete the form and your answer will not harm you in any way. If you want to learn more about the law or this form, visit the U.S. Department of Labor’s Office of Federal Contract Compliance Programs (OFCCP) website at www.dol.gov/ofccp.

How do you know if you have a disability?

A disability is a condition that substantially limits one or more of your “major life activities.” If you have or have ever had such a condition, you are a person with a disability. Disabilities include, but are not limited to:

  • Alcohol or other substance use disorder (not currently using drugs illegally)
  • Autoimmune disorder, for example, lupus, fibromyalgia, rheumatoid arthritis, HIV/AIDS
  • Blind or low vision
  • Cancer (past or present)
  • Cardiovascular or heart disease
  • Celiac disease
  • Cerebral palsy
  • Deaf or serious difficulty hearing
  • Diabetes
  • Disfigurement, for example, disfigurement caused by burns, wounds, accidents, or congenital disorders
  • Epilepsy or other seizure disorder
  • Gastrointestinal disorders, for example, Crohn's Disease, irritable bowel syndrome
  • Intellectual or developmental disability
  • Mental health conditions, for example, depression, bipolar disorder, anxiety disorder, schizophrenia, PTSD
  • Missing limbs or partially missing limbs
  • Mobility impairment, benefiting from the use of a wheelchair, scooter, walker, leg brace(s) and/or other supports
  • Nervous system condition, for example, migraine headaches, Parkinson’s disease, multiple sclerosis (MS)
  • Neurodivergence, for example, attention-deficit/hyperactivity disorder (ADHD), autism spectrum disorder, dyslexia, dyspraxia, other learning disabilities
  • Partial or complete paralysis (any cause)
  • Pulmonary or respiratory conditions, for example, tuberculosis, asthma, emphysema
  • Short stature (dwarfism)
  • Traumatic brain injury
Select...

PUBLIC BURDEN STATEMENT: According to the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless such collection displays a valid OMB control number. This survey should take about 5 minutes to complete.