
Lead Product Owner, Sales Enablement
We are seeking a results-driven Lead Product Owner, Sales Motion to strategically oversee and optimize the Lead-to-Order phase of the customer journey. This role will involve not only managing day-to-day program operations but also driving strategic initiatives to enhance sales efficiency, customer satisfaction, and overall business impact. The Senior Product Owner will act as a key liaison between sales, marketing, and delivery teams to ensure seamless alignment and execution across all customer interaction points. This position requires a combination of strategic vision, operational excellence, and a strong focus on process innovation to ensure sustainable growth and success.
Responsibilities:
Strategic Oversight:
- Lead the development and execution of a strategic roadmap for the Lead-to-Order journey, aligning with organizational goals and sales strategies.
- Identify and prioritize opportunities to enhance sales processes, tools, and customer engagement through innovative solutions.
Process and Tool Optimization:
- Drive the automation and digitization of sales processes to improve operational efficiency and enhance customer interactions.
- Evaluate and implement advanced CRM and sales enablement tools, ensuring seamless adoption and measurable impact.
Sales Enablement Leadership:
- Develop and refine advanced sales playbooks, integrating data-driven insights, messaging strategies, and process improvements for diverse scenarios.
- Act as the primary point of contact for sales enablement initiatives, ensuring alignment with cross-functional teams.
Cross-Functional Collaboration:
- Work with sales, marketing, and product teams to align goals, resolve challenges, and implement cohesive strategies.
- Partner with leadership to ensure all initiatives support broader company objectives and deliver quantifiable results.
Customer Experience Excellence:
- Collaborate closely with the PM, Delivery Enablement, to ensure a cohesive, frictionless customer journey from lead capture through delivery handoff.
- Gather and analyze customer feedback to identify trends, pain points, and areas for improvement.
Data-Driven Insights:
- Develop and maintain KPIs to measure the effectiveness of the Lead-to-Order process, using these insights to recommend strategic adjustments.
- Partner with analytics teams to monitor sales trends, predict customer behavior, and support decision-making with actionable insights.
Requirements:
Experience:
- Bachelor’s degree in Business Administration, Marketing, or related field; advanced degree preferred.
- 8+ years of experience in program or product management, with a focus on sales enablement, customer experience, or process improvement.
Expertise:
- Proven success in managing complex programs or projects across cross-functional teams.
- Strong understanding of the Lead-to-Order journey, sales processes, and enablement tools.
Skills:
- Exceptional project management and organizational skills, with the ability to juggle multiple priorities effectively.
- Advanced problem-solving and analytical abilities, with a focus on leveraging data to inform decisions.
- Outstanding communication and interpersonal skills, with the ability to influence stakeholders and drive alignment.
Preferred Background:
- Experience in retail, B2B sales, or automotive industries.
- Proficiency in advanced CRM tools and sales enablement platforms.
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