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Sr. Manager, Social Media

Newark, CA
Leading the future in luxury electric and mobility
At Lucid, we set out to introduce the most captivating, luxury electric vehicles that elevate the human experience and transcend the perceived limitations of space, performance, and intelligence. Vehicles that are intuitive, liberating, and designed for the future of mobility.
 
We plan to lead in this new era of luxury electric by returning to the fundamentals of great design – where every decision we make is in service of the individual and environment. Because when you are no longer bound by convention, you are free to define your own experience.
 
Come work alongside some of the most accomplished minds in the industry. Beyond providing competitive salaries, we’re providing a community for innovators who want to make an immediate and significant impact. If you are driven to create a better, more sustainable future, then this is the right place for you.

Lucid Motors is seeking a creative and strategic Senior Manager of Social Media to lead our social presence across platforms and tell our brand story in bold, culturally resonant ways. This role is central to shaping how Lucid shows up in the world—through thumb-stopping content, breakthrough collaborations, and always-on storytelling that drives both brand relevance and business results.

You’ll sit at the intersection of brand, culture, and community—managing cross-functional campaigns and content calendars that connect with our target audience. The ideal candidate blends editorial instincts, platform fluency, and strong executional chops with a deep understanding of how brands drive conversation and community in the digital space.

You Will Own:

Social Media Strategy & Content Leadership

· Own and evolve Lucid’s organic social strategy across platforms (Instagram, TikTok, X, Threads, YouTube, etc.)

· Lead content planning, publishing, and performance analysis with a focus on quality, consistency, and engagement

· Translate brand campaigns, product stories, and cultural moments into compelling, platform-native social content

· Work cross-functionally with creative, product, PR, influencer, and media teams to align messaging and amplify impact

 

Community Building & Cultural Relevance

· Monitor and engage with online communities, brand fans, and cultural moments to strengthen Lucid’s voice and digital presence

· Identify and respond to real-time opportunities that create buzz and deepen brand love

· Collaborate on tentpole events, campaigns, and content drops to ensure Lucid’s social channels are part of the cultural conversation

 

Measurement & Optimization

· Define KPIs and reporting standards for social media performance

· Track performance across platforms and campaigns, sharing insights and optimization recommendations regularly

· Collaborate with analytics and media teams to align on best practices and improve content effectiveness

Team Leadership & Cross Functional Collaboration

· Lead and mentor team members, fostering a culture of creativity, agility, and accountability.

· Champion best practices in social storytelling, encouraging innovation and continuous improvement across the broader marketing team.

· Build strong relationships across teams by being a collaborative, solutions-oriented partners who brings clarity, positivity, and momentum to shared projects.

· Proactively identify opportunities and solve challenges through thoughtful communication and cross-functional alignment.

 

You Bring:

· 10+ years of experience in social media and digital content—ideally in a premium, automotive, or culturally driven brand

· Proven track record of managing social platforms and developing content that drives engagement, awareness, and earned media

· Strong creative instincts and familiarity with content production workflows

· Deep understanding of platform trends, analytics tools, and audience behavior

· Excellent communication, project management, and cross-functional collaboration skills

· Bachelor’s degree in Marketing or Communications

 
At Lucid, we don’t just welcome diversity - we celebrate it! Lucid Motors is proud to be an equal opportunity workplace. We are committed to equal employment opportunity regardless of race, color, national or ethnic origin, age, religion, disability, sexual orientation, gender, gender identity and expression, marital status, and any other characteristic protected under applicable State or Federal laws and regulations.
Salary Range: The compensation range for this position is specific to the locations listed below and is the range Lucid reasonably and in good faith expects to pay for the position taking into account the wide variety of factors that are considered in making compensation decisions, including job-related knowledge; skillset; experience, education and training; certifications; and other relevant business and organizational factors.
 
Additional Compensation and Benefits: Lucid offers a wide range of competitive benefits, including medical, dental, vision, life insurance, disability insurance, vacation, and 401k. The successful candidate may also be eligible to participate in Lucid’s equity program and/or a discretionary annual incentive program, subject to the rules governing such programs.  (Cash or equity incentive awards, if any, will depend on various factors, including, without limitation, individual and company performance.)

Base Pay Range (Annual)

$167,100 - $245,080 USD

By Submitting your application, you understand and agree that your personal data will be processed in accordance with our Candidate Privacy Notice. If you are a California resident, please refer to our California Candidate Privacy Notice.

To all recruitment agencies: Lucid Motors does not accept agency resumes. Please do not forward resumes to our careers alias or other Lucid Motors employees. Lucid Motors is not responsible for any fees related to unsolicited resumes. 
 

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