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Associate Marketing Automation Manager

Salt Lake City, UT

Lucid Software is the leader in visual collaboration and work acceleration, helping teams see and build the future by turning ideas into reality. Our products include the Visual Collaboration Suite (Lucidchart and Lucidspark) and airfocus. We hold true to our core values: innovation in everything we do, passion & excellence in every area, individual empowerment, initiative and ownership, and teamwork over ego. At Lucid, we value diverse perspectives and are dedicated to creating an environment and culture that is respectful and inclusive for everyone. Lucid is a hybrid workplace. We promote a healthy work-life balance by allowing employees to work remotely, from one of our offices, or a combination of the two depending on the needs of the role and team.

Since the company’s founding, Lucid Software has received numerous global and regional recognitions for its products, business, and workplace culture. These include being listed to the Forbes Cloud 100, Fast Company Most Innovative Companies, Fortune Best Workplaces in Technology, and PEOPLE’s Companies that Care. Lucid’s solutions are used by more than 100 million users across the globe, making Lucid the most used visual collaboration platform by the Fortune 500. Our customers include Google, GE, and NBC Universal, and we partner with leaders such as Google, Atlassian, and Microsoft.  

Lucid has an exciting opportunity for a talented individual to join our Marketing Operations function. The Marketing Operations team drives key lead generation and GTM systems initiatives for the company, supporting our visual productivity suite. We’re looking for an Associate Manager who can help us support our go-to-market strategy by scaling and optimizing our Marketing and Sales technologies and practices to accelerate revenue with predictable performance.

Responsibilities:

  • Top of Funnel Management
    • Review and refine workflow automation(s) for lead flows and consent compliance, including forms, email nurtures, landing pages, etc.
    • Develop and maintain workflows, campaigns templates, and integrations using best practices to facilitate data transformation between GTM systems.
    • Create and maintain documentation for system processes and programmatic template builds.
  • Pipeline Optimization
    • Review and optimize MQL qualifications, assignments, and lead routing.
    • Automate lead processing, enrichment, and segmentation to enhance efficiency in our GTM motions.
    • Ensure seamless Marketo <> Salesforce synchronization and manage lead processing and database hygiene across all funnel stages.
  • Tech Stack Management
    • Support the evaluation of GTM technology, identifying platforms that can improve and optimize marketing and sales effectiveness.
    • Lead the onboarding of system users in addition to training and  championing effective utilization of our GTM technology stack.
    • Contribute to the design, implementation, execution, measurement, and refinement of core GTM technologies and integrations.
    • Collaborate on system policies governing our marketing technology stack, ensuring compliance with data and privacy regulations.
  • Collaboration & Stakeholder Management
    • Be a first line of support for Sales and Marketing on questions or requests across the Platform operations function.
    • Liaise with the Business Systems and GTM Operations teams to ensure scalable systems and processes across our GTM tech stack, including Salesforce, Marketo, data enrichment providers, and sales prospecting/outreach platforms.
    • Establish and manage vendor and partner relationships as appropriate.
  • Data, Reporting & Insights
    • Maintain data flow(s) between GTM tools, optimizing the use of customer insights, touchpoints, and targeting.
    • Develop and maintain logic to support lead management, data standardization, email cadence, list segmentation, and data hygiene practices.
    • Update or develop dashboards and reports that track funnel or campaign performance.

Requirements:

  • 2+ years of GTM operations or technology experience
  • Technical knowledge and experience with marketing automation platforms (Marketo, Iterable, Customer.io) and CRM tools (Salesforce, Hubspot)
  • Hands-on experience with marketing and revenue technology tools (Qualified, ZoomInfo, Madkudu, Salesloft, Clari)
  • Proven team player and collaborator with the ability to work effectively with cross-functional teams
  • Strong written and verbal communication skills, organization, and attention to detail
  • Comfortable working in a fast-paced, dynamic environment
  • Natural problem solver and a quick learner

Preferred Qualifications

  • Experience working at a product-led company or marketing operations agency
  • Exposure to multiple go-to-market motions a plus: enterprise sales/account-based marketing (ABM), Demand Generation

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