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Business Systems Administrator (Marketo)

Raleigh, NC

Lucid Software is the leader in visual collaboration and work acceleration, helping teams see and build the future by turning ideas into reality. Our products, business, and workplace culture have received numerous awards, such as being named to the Forbes Cloud 100 and a Fortune Best Workplace in Technology. Lucid is a hybrid workplace, allowing employees to work remotely, from one of our offices, or a combination of the two depending on the needs of the role and team. At Lucid, we hold true to our core values of teamwork over ego, innovation in everything we do, individual empowerment, initiative, and ownership, and passion and excellence in every area. We value diverse perspectives and are dedicated to creating an environment that is respectful and inclusive for everyone.

The Business Systems team serves as the technical link between lead generation and sales execution. In this role, you will act as the Business Systems SME on how Salesforce integrates with Marketo and our other GTM systems. You will work in close partnership with stakeholders and the broader Business Systems team to ensure clean, reliable, and scalable lead processing out of these systems and into Salesforce, where data is used to further Marketing objectives.

You will ensure the stability of our lead routing architecture between the two platforms while maintaining an optimized CRM sync that keeps data flowing. Beyond infrastructure, you will support the wider business by helping manage the technical configuration of third-party integrations, aligning data normalization rules across systems, and assisting in building scalable routing logic that lands leads in the right hands.

Your impact will come from a combination of technical expertise in GTM systems and a service-oriented mindset. You will partner closely with stakeholders from requirement-gathering to implementation, while overseeing the integration layer for all data flowing into and out of the Marketo ecosystem. Ultimately, you are responsible for ensuring our Marketo and Salesforce integrations operate at their highest capability—delivering the performance and reliability our marketing partners need, exactly when they need it.

Who We're Looking For We are looking for an extraordinary business systems administrator who drives creative solutions and demonstrates strong accountability for the team's success. This is an ideal role for a motivated professional looking to specialize and deepen their technical expertise. You will have a significant impact on our strategy by helping to define and drive the cross-platform architecture that connects our marketing stack with Salesforce, while actively building and improving upon the automations and processes that power these critical business needs.

A commitment to teamwork, strong communication skills (to both business and technical partners), and a highly innovative mindset are absolute requirements. You will frequently collaborate with and translate marketing needs for your Salesforce-admin teammates. You communicate clearly, manage your projects responsibly, and show up as a dependable, expert partner.

Responsibilities:

  • Knowledge & Technical Skill

    • Apply deep technical expertise to manage the health, performance, and technical quality of our Marketo-to-Salesforce integration.
    • Design, implement, and test robust, scalable solutions to solve complex business challenges, specifically optimizing the Salesforce-Marketo sync and data flow.
    • Work with our stakeholder partners to research and implement new system architecture tools or methodologies (e.g., routing tools, enrichment vendors) to support our projects and improve system efficiency.
    • Partner on the technical design and implementation of lead routing solutions, embedding scalability, maintainability, and compliance considerations into your work.
    • Understand and analyze Lucid’s business processes as they relate to the Marketing-Sales pipeline and the role that system automation can play in making improvements.

    Communication & Organization

    • Drive clear, consistent communication—especially in translating Marketing processes between Marketo and Salesforce to your teammates and stakeholders—through habits like regular status updates and thorough documentation.
    • Keep colleagues informed and unblocked by proactively managing dependencies (like API limits or sync errors), flagging risks, and communicating timelines.
    • Lead cross-functional planning with stakeholders (specifically Marketing Ops) to gather requirements, define scope, and translate customer needs into understandable Salesforce/Integration requirements.
    • Maintain predictable, transparent workflows by managing project backlogs, providing clear timelines, and ensuring your work is organized and progress is easily traceable.

    Living Lucid's Values

    • Take end-to-end ownership, stepping up to clarify requirements, own deliverables, and drive resolution—even when work is behind the scenes or under intense pressure.
    • Cultivate collaboration and inclusion by soliciting diverse viewpoints (partnering with MOps as the Marketo experts), ensuring everyone’s voice is heard, and adapting interactions to bring all stakeholders on board.
    • Pursue excellence consistently, rigorously reviewing and refining outputs (such as sync behaviors and routing logic), embedding best practices, and delivering high-quality, dependable results time after time.
    • Embody Lucid’s core values in every context—showing integrity by owning mistakes, demonstrating empathy in team interactions, and innovating solutions that reflect our commitment to customer success.

Requirements:

  • 2-3 years of hands-on experience with GTM systems (Marketo, Hubspot, MarketingCloud, etc.).
  • 1-2 years of Salesforce experience.
  • A curious mindset with an eagerness to learn.
  • Proven track record of managing the end-to-end flow of data between Marketing and Sales systems.
  • A bias towards finding solutions vs. shutting down ideas.
  • Proven ability to analyze complex business processes (like Lead Routing and Attribution) and a deep desire to understand the "why" behind systems.
  • Strong communication skills, both written and verbal, with the ability to create and deliver technical presentations that explain complex subjects to non-technical end users.
  • Strong project management and cross-functional planning skills.
  • A desire to continue learning additional systems and platforms.

Preferred Qualifications:

  • Experience with SQL and data analysis.
  • Experience in building out solutions that require coordination across multiple departments.
  • Experience with connected business system applications such as Workato, Distribution Engine, Zendesk, Sendoso, etc.

 

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