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Sales Enablement Manager, EMEA

Amsterdam, NL

Lucid Software is the leader in visual collaboration and work acceleration, helping teams see and build the future by turning ideas into reality. Our products, business, and workplace culture have received numerous awards, such as being named to the Forbes Cloud 100 and a Fortune Best Workplace in Technology. Lucid is a hybrid workplace, allowing employees to work remotely, from one of our offices, or a combination of the two depending on the needs of the role and team. At Lucid, we hold true to our core values of teamwork over ego, innovation in everything we do, individual empowerment, initiative, and ownership, and passion and excellence in every area. We value diverse perspectives and are dedicated to creating an environment that is respectful and inclusive for everyone.

This role is based in our Amsterdam office, with in-office days on Tuesdays and Thursdays each week.

We are looking for a hands-on, self-driven Sales Enablement Manager to lead the onboarding, performance coaching, and development and delivery of high-impact enablement programs for our Sales teams in EMEA.

As a member of the Field Enablement team, you will partner closely with EMEA sales leadership, frontline managers, cross-functional partners, and global enablement peers to equip sellers with the knowledge, skills, and tools they need to execute consistently in the field. 

Your initiatives will concentrate on building and facilitating workshops, coaching reps and managers one-on-one, training and coaching new hires as they ramp, reinforcing our sales methodology, and translating global enablement priorities into practical, regionally-relevant deliverables.

The right person for this role is an excellent facilitator, strong coach, and credible partner to sales leaders. You are comfortable working with sales teams in a fast-paced B2B SaaS environment, and you know how to turn business priorities, performance gaps, and field feedback into enablement experiences that strengthen seller skills and results, enabling them to meet measurable performance targets. 

Your work will directly shape how quickly new sellers ramp, how rapidly the team applies our sales methodology and messaging, and how effectively EMEA sellers reach their targets. Your success will be measured on outcomes such as reduced time-to-productivity, adoption of messaging and tactics, and quota attainment trends, not just program completion.

Responsibilities:

Regional Enablement & Field Readiness

  • Serve as the primary enablement partner for all sales roles across the EMEA region, including Enterprise, Corporate, Mid-Market, and SMB Account Executives.
  • Partner with EMEA sales leaders and frontline managers to identify skill gaps, performance trends, and regional enablement needs.
  • Customize global enablement programs to meet EMEA-specific needs, ensuring relevance to regional markets, buyer behavior, and sales priorities.
  • Facilitate live enablement workshops that help sellers apply our sales methodology, messaging, and competitive positioning in real customer conversations.
  • Reinforce enablement initiatives post-launch through reinforcement, practice, coaching, manager partnership, and follow-up.

Workshops, Coaching & Skill Development

  • Design, build, and facilitate practical, hands-on workshops focused on helping our sellers achieve their targets.
  • Craft and execute high-impact coaching plans tailored to diagnosed needs and designed to help our reps reach their key performance indicators.
  • Support regional launches for new products, messaging updates, sales plays, methodology changes, tools, and other strategic initiatives.
  • Help create and maintain enablement assets such as sales playbooks, facilitator guides, coaching resources, practice exercises, certification rubrics, and job aids.
  • Support frontline managers with coaching and guidance to reinforce enablement priorities in their team meetings, deal reviews, and coaching conversations.
  • Stay close to the field by attending team meetings, listening to sales calls, gathering rep and leader feedback, learning rep workflows and tools, and understanding day-to-day seller challenges.
  • Continually evaluate the effectiveness of coaching plans and field enablement solutions using data-driven insights to measure and improve the tangible business impact of your interventions.
  • Share EMEA field insights with global enablement and GTM partners to improve programs, content, and execution.
  • Build manager-facing resources and run dedicated manager enablement sessions to help frontline managers lead more effective 1:1s, pipeline inspections, deal reviews, and team meetings.
  • Leverage AI-enabled insights to identify seller skill gaps, analyze rep calls and performance trends, and personalize coaching recommendations.

New Hire Onboarding & Ramp

  • Support the regional execution of our global new hire onboarding program for EMEA sales roles, helping new sellers ramp quickly and confidently.
  • Facilitate onboarding sessions, practice workshops, on-on-one coaching, and role-specific learning activities.
  • Act as a day-to-day enablement coach for new hires as they move through onboarding, helping them achieve key performance milestones. 
  • Track new hire progress, identify where reps are struggling, and provide targeted coaching to improve early productivity.
  • Partner with sales managers to coordinate onboarding activities, provide performance insights, and collect feedback all to ensure new hires are prepared for success in their first 90 days.

Requirements: 

  • 4+ years of experience in Sales, Sales Enablement, sales leadership, or a combination of these in a SaaS environment.
  • Proven experience coaching sales professionals with a track record of delivering tangible, measurable results. (e.g. improved ramp time or quota attainment). Formal coaching certification or training is highly preferred.
  • Experience with AI tools to analyze seller performance, generate insights, and improve the speed, relevance, and effectiveness of coaching and training.
  • Strong facilitation skills, with experience leading engaging live and virtual workshops for sales audiences.
  • Experience with MEDDPICC, Challenger, Command of the Message, Sandler, ValueSelling, or other formal sales methodology.
  • Experience using sales tools such as Salesforce, Gong, and ZoomInfo, or similar systems.
  • Ability to turn complex concepts into clear, practical, field-ready enablement solutions.
  • Ability to partner credibly with sales leaders and frontline managers.
  • Strong communication, writing, presentation, and stakeholder management skills.
  • Data-informed mindset with the ability to use metrics and feedback to improve rep performance.
  • Ability to pivot quickly and manage multiple complex projects simultaneously in a fast-paced environment.
  • Fluency in English is mandatory

Preferred Qualifications:

  • German-speaking is strongly preferred. Dutch-speaking is optional.

 

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